Digital Marketing Consultant
ALTRAN
Total years of experience :2 years, 7 Months
Online business analysis of Renault/ Dacia new website and application
• Working with data agency to define main KPI (conversion rate, rebound
rate, engagement, landing)
• Presenting dashboard with different KPI to client countries (UK,
Germany, Turkey, Swiss, Morocco…)
• Prioritizing client requirements of specific analysis
• Following conversion rate optimisation projects (A/B testing)
• Following roadmap of countries deployment
• Working on monthly presentation of different teams activities (content,
CRO, UX/UI…) & sharing the document with internal clients and digital
managers
Tartille DORANI
Creation of a master files highliting brand assets: imagery, logo and brand guidelines in order to optimise brand visibility online
Managing retailers relationship : ASOS, JOHNLEWIS, KURT GEIGER
Evaluating results by checking retailers websites (respecting the graphic charter)
Working on consumer facing product description to optimise SEO
Coordination with technical and content team for integration requests on retailers website
Press relation : Emailing blogers to promote summer 2018 collection
Analysis of client needs and requirements
Drafting specifications
Creating & following the plan for web project
Following workshop with different team (developers, testers, editors, UX/UI)
Collaborating with community manager for social media animation (follow-up with design team, interaction with clients…)
Benchmark & work on various structure of web sites (bank, e-learning…)