Sr. Sales Manager
Patanjali Ayurved Ltd
Total years of experience :21 years, 3 Months
• Patanjali Ayurved Ltd. has made a bulk division team for captured whole sale and retail market, revenue generating business and channel growth strategies for sales and business development across assigned Delhi, Western & Central Uttar Pradesh, as a Sr. Sales Manager region for micro level distribution on postpaid sales through exclusive & non-exclusive retail stores or whole seller, for direct channel managed a team directly who reported.
• Responsible for the business development of entire product range like Wheat flour(Atta-1kg, 5kg, 10kg, 15 kg), Rice 1kg, 5 kg, 10kg & 25 kg, Edible oil(Mustard, Soyabean oil, Rice Bran, Sunflower oil, Ground nut-1 ltr, 5-ltr, 15 ltr/15kg), Gram Flour (Besan-35 K.G) etc; handled channel partners, managed their ROI & explored new business opportunities in across FMCG Sector.
Achievements
• Successfully selling the brand of Patanjali pack size Products starting range 10k.g/25k.g, 15 Ltr. across Uttar Pradesh as a Sr. Sales Manager and mapped new market for the purpose of business growth.
• Successfully Appointed new 15 SUPER DISTRIBUTOR and planned for appoint one district one superDistributor as per population and consume as per capita, for business growth and also, 12 S.O’s for different location and specialty segment across the territory.
• Conceptualized & implemented revenue generating business and channel growth strategies for sales and business development across assigned Delhi, NCR & Western Uttar Pradesh & Uttarakhand, as a Sales Manager region for micro level distribution on postpaid sales through exclusive & non-exclusive retail stores, for direct channel managed a team directly who reported.
• Identified & managed key accounts for potential business development towards high value customers & strategically securing profitable business, taking care of top line & bottom-line across assigned region and creating macro & micro level strategies and processes for postpaid channels, detail monitoring & auditing of set processes.
• Responsible for the business development of entire product range like spices, seeds, Rice Products, Vinegar, Rosted Rava, Rosted Vermicill, Soya Chunk, Payassam, Pickle, Dates, Dosa Chutney etc; handled channel partners, managed their ROI & explored new business opportunities in across FMCG Sector.
• Achieved all the preset targets including sales, revenue, product mix and consumable sales while involved in product promotion and market expansion through opening of new outlets
• Made decisions regarding marketing & branding strategies while designing effective & cost-efficient implementation programs based on customer analysis, competitive analysis, collaborator analysis and industry & company analysis
• Identified and appointed new channel partners to enhance business development through formal presentation, while working closely with the sales channel to ensure target achievements.
• Managed the team while training front-liners as well as the sale teams at dealer’s at to enhance overall efficiency and productivity in terms of sales turnover and activation targets.
Achievements
• Successfully launched the brand of Priyom Products across Delhi, NCR & Uttar Pradesh & Uttarakhand, as a Sales Manager and mapped new market for the purpose of business growth.
• Profitably appointed new distributors for business growth and also, appointed 2 A.S.E’s, 8 S.O’s & 2 T.S.I’s for different location across the territory.
• Successfully launched the brand of Soul Product across Delhi & N.C.R and mapped new market for the purpose of business growth.
• Profitably appointed new distributors and super stockiest for business growth and also, appointed 7 S.O’S, 7 ISR and 12 Promoters for different location across Delhi & N.C.R.
• Efficiently managed infrastructure, launched and promoted the brand through promoters & leaflet distribution, also, through some ladies associations distributed gift hampers of pickles.
• Identified and appointed new channel partners to enhance business development through formal presentation, while working closely with the sales channel to ensure target achievements.
• Developed new profitable business partners from main competition vendors, analyze latest market trends, track competitor’s activities and provide valuable inputs for fine tuning sales & marketing strategies.
• Prepared strong and reliable reports pertaining to activations, new outlets, activation outlets for facilitating the decision making process in liaison with Management for extensive market penetration.
Achievements
• Efficiently managed infrastructure, launched and promoted the brand through promoters & leaflet distribution, also, through some ladies associations distributed gift hampers of pickles.
• Responsible for the business development of entire product range like Olive Oil Pickle, Ready To Eat, Sauces, Traditional Pickle, & Instant Masala etc; handled channel partners, managed their ROI & explored new business opportunities in across FMCG Sector.
• Developed and enhanced business by carrying out entire operations in the area with seamless marketing activities to achieve the assigned targets across Delhi, N.C.R, Western U.P, Rajasthan & Uttarakhand.
• Ensured wide distribution of products through effective market penetration, brand promotional activities and programs, visibility and responsible for meeting the set targets.
• Arrange Retailer’s training programmed and developed their confidence about lactic culture (JAMMA) in these states.
• Shown demonstration in HORECA segment and trained to concern person about culture for increasing the sale.
Achievements
• Successfully launched the brand of Jamaa (curd culture) in North India and mapped new market for the purpose of business growth. Effectively appointed new distributors and super stockiest in four states for business growth, also, appointed 15 S.E’S for different location in north India.
• Efficiently trained all the retailers about curd culture through training session and opened most reputed institutions for business growth.
• Recipient of Best Sales Performance award in India label.
• Designed marketing campaigns, and demonstrations for sales promotion and accountable for marketing budget against sales budget. Enhanced customer relations through formal and informal channels by building cordial relationship through regular interactions.
• Successfully launched the brand of eastern masala in Haryana.
• Efficiently managed infrastructure, launched the brand (eastern Masala) through regularly quality & service, arranged some entrepreneurship program for distributor because of their motivation.
Achievements
• Successfully mapped new market for the purpose of business growth and introduced the brand of eastern masala across Haryana market also, played a key role in appointing new distributors; super stockiest & C.F.A.
• Awarded as Best Sales Performer for North India; 2007- 2008-2009.
Successfully handling distributors, retailing the brand of Kuber Products (Namkeen Division) East & South Delhi.
•Responsible for primary & secondary to distributor end.
•Handled four distributors and four I.S.R’s for different part of Delhi.
•Managed the team while training front-liners as well as the sale teams at dealer’s at to enhance overall efficiency and productivity in terms of sales turnover and activation targets.
•Achievement: - Promoted T.S.M masala division for East & South Delhi.
Sales and Marketing;
•Understand FMCG sales in current market context.
•Track and identify competitors’ movement and activities.
•Identify new Distributors/dealers for assigned area.
•Confident for both direct and indirect sales.
•Identify new product and project its strength
•Execute marketing and promotional activities for both retailers and consumers.
(Distance Learning);