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Tasnim  al shami, Marketing & B.D director

Tasnim al shami

Marketing & B.D director·Belvedere educational company

Kuwait

Bachelor's degree, Economics & Finance

Work experience

Total years of experience: 15 years, 2 months

Marketing & B.D director

September 2022 - Present

Belvedere educational company

Al Kuwait, Kuwait

September 2022 - Present

Lead business development strategies for two franchise, driving
expansion and maximizing market penetration across nine branches.
• Develop and execute integrated marketing plans, including digital
marketing, social media, local promotions, and brand activations tailored to
early childhood education services.
• Conduct market and competitor analysis to identify opportunities, inform
decision-making, and adjust tactics to meet organizational goals.
• Cultivate strong relationships with parents, partners, and community
stakeholders to boost enrollment, referrals, and long-term retention.
• Oversee branch marketing calendars, budgets, performance tracking, and
reporting to gauge campaign effectiveness and ROI.
• Coordinate with cross-functional teams and branch managers to ensure
consistent messaging and alignment of business and marketing objectives.
• Represent the organization at events, open houses, and community
engagements to increase brand visibility and parent engagement.

Company industry:
Marketing
Job role:
Sales

Marketing & PR Manager

September 2021 - September 2022

Maryam Sabhan Cosmetic Co.

Hawali, Kuwait

September 2021 - September 2022

❖ Developing marketing strategies for new products.
❖ Organizing promotional events and coordinating day-of deliveries and staffing.
❖ Leading and training a team of Marketing Associates.
❖ Reviewing current marketing campaigns for weaknesses and developing solutions within budget
constraints.
❖ Brainstorming fresh advertising ideas with senior management.
❖ Analyzing all media coverage of the organization and drafting appropriate responses.
❖ Working with the social media team to create a content calendar.
❖ Organizing promotional events such as press tours and conferences.
❖ Representing the organization at press conferences, interviews.

Company industry:
Marketing
Job role:
Marketing and PR

Marketing & PR Manager

May 2015 - October 2020

First Takaful Insurance Co.

Al Kuwait, Kuwait

May 2015 - October 2020

• Issued quarterly awareness insurance publication.
• Managed all media relation through publishing all company news in local newspaper on monthly
basis
❖ Organized an annual media gathering for journalists to keep them in touch to company
performance.
❖ Developing the E-marketing function,
• Social media
• Website
• Online Distribution & Payment Processing
• Online Advertising
❖ Organizing all Corporate Events & Sponsorship to promote the company brand and ensure
that the company brand image is widely known in the market.
❖ Launch the marketing campaigns for the companys products and following up on their
reflection on the companys sales.
❖ Establishing business alliances with several types of partners to increase sales.

Company industry:
Insurance & TPA
Job role:
Marketing and PR

Economic Journalist

June 2011 - May 2015

Al Watan Newspaper

Al Kuwait, Kuwait

June 2011 - May 2015

❖ Improving quality of content for the press through summarization and rewriting.
❖ Actively participating and covering in conferences & symposiums.
❖ Preparing and conducting press interviews.
❖ Collecting and editing news and information.
❖ Analyzing various companies Financial data and use it for
publishing.

Company industry:
Journalism
Job role:
Writing and Journalism

Journalist

January 2011 - January 2015

Economic

Al Kuwait, Kuwait

January 2011 - January 2015

Team player and essential part of the Economic editing department of a major newspaper in the state of Kuwait.

Accomplishments

•Improving quality of content for the press through summarization and rewriting.
•Actively participating and covering in conferences & symposiums.
•Preparing and conducting press interviews.
•Collecting and editing news and information.
•Analyzing various companies’ Financial data and use it for publishing.

Company industry:
Public Administration
Job role:
Writing and Journalism

Flight Attendant

July 2010 - June 2011

Royal Jordanian -

Amman, Jordan

July 2010 - June 2011

Traveled the world and served passengers. Took care of passengers’ needs, particularly those with special needs.

Accomplishments

* Ensured that adequate supplies of refreshments and emergency equipment are on board.
Demonstrated the use of safety and emergency equipment.
* Light briefings on details of the flight

Company industry:
Airlines
Job role:
Hospitality and Tourism

Education

Yarmouk University

January 2010

January 2010

Bachelor's degree, Economics & Finance

Jordan

Skills

Planing
Expert
Planing
Expert
Copy Editing
Expert
Copy Editing
Expert
Media
Expert
Media
Expert
PRESS RELEASES
Expert
PRESS RELEASES
Expert
QUALITY
Expert
QUALITY
Expert
GOVERNMENT
Expert
GOVERNMENT
Expert
MARKETING
Expert
MARKETING
Expert
SALES
Expert
SALES
Expert
CONFERENCES
Expert
CONFERENCES
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
EDITING
Expert
EDITING
Expert
FINANCIAL
Expert
FINANCIAL
Expert
NEWSPAPER
Expert
NEWSPAPER
Expert
BRAND AWARENESS
Intermediate
BRAND AWARENESS
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
DIRECT MARKETING
Intermediate
DIRECT MARKETING
Intermediate
INNOVATION
Intermediate
INNOVATION
Intermediate
ONLINE ADVERTISING
Intermediate
ONLINE ADVERTISING
Intermediate
PRINT SERVERS
Intermediate
PRINT SERVERS
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Training
Financial and economic analysis of economic projects
ABD ALAZIZ AL SAQAR
Advanced planning skills
Procapita
Nov 2017
Managing people
CDC
Apr 2017
Customer services workshop
Knowledge Consulting
Mar 2017
Interpersonal & communication skills
IAO
Oct 2015
Team building workshop
Knowledge Consulting
Sep 2015