Brand Manager
Fashion house.
Total des années d'expérience :8 years, 9 Mois
Top Fashion Retailer on regional market. Official distributor of premium brands
Brand Manager Dec 2021- Dec 2023
• Led the selection and procurement processes for premium brands (MaxMara, Boss, Hugo, Emporio Armani, Polo Ralf Lauren) to meet customer demands and to achieve sales and financial targets within the market.
• Pre-Season Planning and Budgeting: Developed and submitted commercially viable assortment plans based on KPIs (sales, sell-through%, stock, margin, markdown). Conducted market research and competitor analysis to inform pricing strategies and future buying decisions.
• In -Season Trading: Managed in-season planning through weekly sales analysis to maintain OTB stock and bestseller availability. Planned for seasonal changes and promotional events to maximize sales and customer engagement. Monitored slow movers to take a fast decision on promotions and transfers.
• Inventory Management: Optimized inventory levels through data-driven decisions. Coordinated with the supply team to ensure uninterrupted product deliveries.
• Digital and Traditional Marketing: Oversaw assigned brands digital presence (website, social media, email campaigns) and led seasonal sales campaigns (print advertising, signage, direct mail).
• People Management: Provided regular trainings on brands, products, trends, and customer needs to retail teams, ensuring exceptional customer service aligned with brand standards.
• Project Management: Acted as the central contact for store development projects, ensuring successful store launches within budget and timeframe.
Top apparel manufacturer with 26 branded stores on local market and distribution chain in Russia.
Product Developer March 2017 - June 2021
• Managed product portfolio of 30 categories and 2500 SKUs for 26 stores, oversaw sales forecasting, budgeting, market research, competitor analysis and pricing.
• Identified commercial categories for own brand manufacturing and established relationships with outsourcing companies. Collaborated with the design and production teams to launch new clothing lines, ensuring quality and profitability.
• Initiated and launched 8 category lines of cloths within the company brand. Delivered increase in gross margin by 36% 2019 vs 2018 and by 23% 2018 vs 2017.
• Guided cross-functional teams through stages of production. Coordinated the designers and marketing team to plan promotional campaigns and develop marketing materials.
• Implemented merchandise concepts for 6 new stores opened. Supervised rebranding of flagship companys store. Delivered increase in gross margin by 36% in first quarter of 2021 by executing new digital marketing strategy as part of CIM (UK) study project.
• Handled the Procurement for 16 stores with annual sales 200k units and turnover of €2m. Build a balanced and commercial product range to achieve sales and profit targets.
• Liaised with vendors to negotiate best contract conditions. New suppliers search, study and new product entering full report. Lead local and international supplier negotiations based on specifications, quality, most favourable price, delivery times and commercial terms. Delivered 89% increase in margin 2015 vs 2014 by optimizing buying strategy, reduced procurement costs by 23% in 2017 vs 2015 by revising the suppliers list.
• Streamlined inventory flow by expanding supplier network and implementing a successful import process. Handled the ordering process and managed all the importing process documents.
• Tracked the order to ensure products are delivered on time to achieve sales targets. Inventory forecast and planning. Product quality assurance to ensure product labelling, safety and quality based on samples and production checks.
• Analysed market trends, customer preferences and competitors strategies to optimize pricing, and secure future buying decisions