Senior Digital Marketing Consultant.
Creative X Ireland
Total years of experience :25 years, 10 Months
specialize in digital & creative marketing. The skills I focus on are:
• Account management.
• UX/UI design, WordPress.
• Campaign management.
• Social media marketing.
• PPC (AdWords).
• SEO.
• Google Analytics, tag management, and attributions.
• Marketing solution and ad optimization.
• Design and development of Facebook messenger AI chatbots.
• Email marketing.
About Creative X Ireland:
http://bit.ly/marketing-ireland
My Duties:
• Business development and generating leads in Europe and the USA.
• Website content and regular updates (UX/UI) design.
• Email marketing and lead generation using SalesForce automation.
• International traveling, organizing B2B and B2C training.
• Training of staff.
Managed a team of 100 staff members, including 60 Lecturers, across disparate fields i.e. EFL, FETAC(QQI), Business Management, Child Care, Tourism & Hospitality & Photography, Human Resources (NQF level1-6)
Key responsibilities:
• Development and management of the companies sales & marketing plans and strategies, presiding over the smooth administration of the College’s administration campus in Ireland, employing outstanding organisational skills in the process
• Performed sales activities on major accounts, negotiates sales price and discounts, in consultation with sales and marketing team.
Achieved Sales target for years 203-2014 (1.9 million euros)
• Reviews progress of sales roles through out the company.
• Accurately review, monthly, quarterly and annually sales forecast.
• Quarterly sales staff assessments, yearly appraisal.
• Train and educate sales and marketing staff by establishing in house training programs/seminars, in the area of new account sales
• Coordinating closely with a team of designers in the creation and development of web sites e. online feeds and automated responses to enquiries email marketing to target students from Latin America, using Mail Chimp and Survey Monkey.
• Providing vital support to learners via the development of CDs, thus aiding them in their tutorials of FETAC/QQI,
• Utilising a proficiency in blended Learning in the promotion of short and long courses in Further Education
• E-Learning platform whilst developing Moodle Account for the college
• Devising and executing a robust quality assurance program for the college, coordinating closely with staff members, stakeholders and learners to augment the process
• Engaging in an exhaustive review of learners’ progress, drafting meticulous reports for senior management on regular occasions
Liaising with the developer’s team for the integration of an on line payment system, via merchant gateway and PayPal accounts
A challenge project to start Recruitment company, while the industry and Job demand was on Boom in Ireland.
Responsibilities included:
• Working closely with Employers for new Jobs, Descripting Job Specifications, uploading on Website to source Quality CV;s/
• Analysing of CV's, matching with Job descriptions and requirements of Employers.
• Call to action Interviews with job Seekers. Preparing report for Employers,
• Travelling to countries across the globe, such as Pakistan, Mauritius, Mexico and USA, to source international students for various institutions
• Conducting an array of seminars in conjunction with local governments and private agencies in order to source professionals i.e. doctors, and nurses etc.
• Working closely with B2B other Job/ recruitment websites and agencies to pool the talent of CV's.
Directing all activities associated with the smooth management of the company’s administrative process, supervising over 200 people in the process
Key Responsibilities:
• Ensuring the provision of a consummate service to clients of one of the world’s leading courier and logistics companies.
• Designed system of Operations with Senior Management, for cost effective, and fool proof delivery of parcels and packages with-in Pakistan in 24 Hours time.
• Improved Customer services relationship with client, and conducting train the trainer programmes, with customer services staff.
Core Subjects : • Marketing & research. • Digital metrics and Analytics. • Value-driven strategic marketing. • Integrated marketing communications. • Campaign planning & budgeting. • Research methods. • Regulations and Governance. • Predictive analysis.
