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Tausif Khan, Assistant Marketing Manager

Tausif Khan

Assistant Marketing Manager·Home Centre - Landmark Group - Saudi Arabia

Saudi Arabia

Higher diploma, Retail and Marketing

Work experience

Total years of experience: 13 years, 6 months

Assistant Marketing Manager

October 2019 - Present

Home Centre - Landmark Group - Saudi Arabia

Riyadh, Saudi Arabia

October 2019 - Present

Key responsibilities:
• Develop strategic campaign media plan with omni-channel approach across ATL / BTL mediums.
• Build strategic campaigns for loyalty members to drive member retention & acquisition.
• Conceptualize brand activations during new store launch, observances or thematic campaigns.
• Plan marketing budgets based of the commercial calendar. Optimize spends through brand collaboration.
• Collaborate with bank for exclusive partnership during tactical campaigns.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Senior Marketing Executive

September 2015 - October 2019

Home Centre - Landmark Group - Saudi Arabia

Riyadh, Saudi Arabia

September 2015 - October 2019

Key responsibilities:
• Executed campaign media plan across regions as per planned medium.
• Coordinated with Loyalty Ops to execute SMS campaigns.
• Executed brand activation in coordination with event agencies.
• Handled vendor management for the brand.
• Managed marketing spends as per allocated budgets. Shared reports on periodical basis.
• Develop post promo analysis of the campaign projecting its effectiveness across mediums.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Assistant Marketing Manager

December 2014 - September 2015

Aditya Birla Group - Pantaloons

Mumbai, India

December 2014 - September 2015

Key responsibilities:
• Lead store marketing team to execute campaign plan across designated stores.
• Conceptualized store specific promotion and activation to drive retail operational metrics.
• Delivered strategic and cost-effective marketing initiatives to optimize budgets.
• Monitored vendor management to procure the marketing collaterals on timely manner.
• Collaborated with corporate companies for branding space and gift card sales.
Company industry:
Retail & Wholesale
Job role:
Beauty and Fashion

Territory Marketing Executive

December 2012 - December 2014

Landmark Group

Doha, Qatar

December 2012 - December 2014

Key responsibilities:
• Executed campaign plan as per event calendar for Home Centre & Max brand.
• Aligned with creative team for creative layouts and liaise with print agency to execute the branding.
• Planned and execute in-store activations to drive footfall to the stores.
• Maintained campaign budgets and share updates to marketing manager on monthly basis.
• Periodical audits at store to review quality of printing and executions of in-store collaterals and external branding.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Education

K.C. College of Management Studies

January 2009

January 2009

Higher diploma, Retail and Marketing

India

M. D. College

January 2004

January 2004

Bachelor's degree, Advertising

India

GPA (percentage): 65%

GPA (percentage): 65%

Skills

Brand Partnerships
Expert
Brand Partnerships
Expert
Trade Promotion
Expert
Trade Promotion
Expert
Social Media
Expert
Social Media
Expert
Loyalty Programs
Expert
Loyalty Programs
Expert
Activations
Expert
Activations
Expert
BUDGETING
Expert
BUDGETING
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKETING
Expert
MARKETING
Expert
STRATEGIC
Expert
STRATEGIC
Expert
marketing strategy
Expert
marketing strategy
Expert
media planning
Expert
media planning
Expert
marketing management
Expert
marketing management
Expert
marketing mix
Expert
marketing mix
Expert
negotiation
Expert
negotiation
Expert
Visibility
Expert
Visibility
Expert
Retail
Expert
Retail
Expert
Promo
Expert
Promo
Expert
Ad Sales
Expert
Ad Sales
Expert
Marketing
Expert
Marketing
Expert

Languages

English
Expert

Memberships

International Toastmasters Club - Riyadh

Club member

September 2021

Hobbies

  • Travelling & Swimming