Assistant Marketing Manager
Home Centre - Landmark Group - Saudi Arabia
Total years of experience :11 years, 4 Months
Key responsibilities:
• Develop strategic campaign media plan with omni-channel approach across ATL / BTL mediums.
• Build strategic campaigns for loyalty members to drive member retention & acquisition.
• Conceptualize brand activations during new store launch, observances or thematic campaigns.
• Plan marketing budgets based of the commercial calendar. Optimize spends through brand collaboration.
• Collaborate with bank for exclusive partnership during tactical campaigns.
Key responsibilities:
• Executed campaign media plan across regions as per planned medium.
• Coordinated with Loyalty Ops to execute SMS campaigns.
• Executed brand activation in coordination with event agencies.
• Handled vendor management for the brand.
• Managed marketing spends as per allocated budgets. Shared reports on periodical basis.
• Develop post promo analysis of the campaign projecting its effectiveness across mediums.
Key responsibilities:
• Lead store marketing team to execute campaign plan across designated stores.
• Conceptualized store specific promotion and activation to drive retail operational metrics.
• Delivered strategic and cost-effective marketing initiatives to optimize budgets.
• Monitored vendor management to procure the marketing collaterals on timely manner.
• Collaborated with corporate companies for branding space and gift card sales.
Key responsibilities:
• Executed campaign plan as per event calendar for Home Centre & Max brand.
• Aligned with creative team for creative layouts and liaise with print agency to execute the branding.
• Planned and execute in-store activations to drive footfall to the stores.
• Maintained campaign budgets and share updates to marketing manager on monthly basis.
• Periodical audits at store to review quality of printing and executions of in-store collaterals and external branding.