Senior Manager
Bace Partners - Saudi Arabia
Total years of experience :34 years, 0 Months
• Search and align different FMCG agencies and brands from around the world to MENA Region
• Initiate and Facilitate for these medium and small FMCG agencies and brands to establish the proper market partner and distributor in the desired country.
• Identifying and translating customer and market needs for these agencies and brands into a strategic sales and marketing initiatives to drive a sustainable and profitable growth in the selected country.
• Defining business development opportunities and specific needs for these agencies and brands.
• Help and assist In delivering assigned financial targets set for each country.
Adroitly managing the sales and marketing operations, developing marketing strategies, studying the elements in a sales promotion plan & considering consumer preference and drive business volumes across Libya for all dairy products
Monitor the sales performance, and responsible for top line performance.
Track secondary sales performance and ensure a healthy stock situation with Channel partners and customers
Developing and implementing competitive strategies to generate more sales and attain the revenue target
Analyzing business potential, Monitoring competitor activities, Building counter strategies to increase the market share of the company by assessing the marketing opportunities & target markets.
Cementing healthy relationships with all customers to sustain organizational image and generate repeated business.
Drawn and implemented Product wise sales plan across all potential markets in the territory.
Provided leadership to a team of 27 members and integrated their efforts to facilitate realization of targets, by improving their productivity by 45%.
Managed the distribution and logistics system while keeping in check the merchandise assortment/ inventory across the region.
Designed innovative promotional campaigns and set effective communications with the end-users.
Built, guided and retained a committed & motivated Field development team to create demand for company’s products.
Instrumental in handling & managing sales operations, devising business development strategies, studying the elements in a sales promotion plan & considering customer preference to drive business volumes in Jordan, Iraq, Syria, Lebanon, Cyprus and Egypt.
Led efforts across augmenting business volume through Distributors in Iraq & Egypt with a yearly turnover of 1.5 Million US Dollars
Displayed expertise in tracking market dynamics and drawing inputs to realign tactics/strategies to counter competition & identify key/institutional accounts to strategically secure profitable business.
Provided training & educating the sales team on functional and technical aspects while ensuring efficiency in sales operations and meeting of individual & group targets with the assistance of 3 Country Sales Managers.
Designed innovative business strategies and effectively managed resources to achieve defined growth and profitability objectives of the company.
Established a wide network of channel partners to maximize reach in the territorial jurisdiction
Explored market potential in the territory and set up channel partners in un-represented areas to ensure deeper market penetration.
Managed overall channel sales & marketing operations for a network of distributors in Jordan, Iraq, Syria, Lebanon and Palestine
Identified and appointed new channel partners to enhance business development through formal presentation, while working closely with the sales channel to ensure target achievements.
Planned and executed promotions & new product launches in the assigned area while work with all leading stores & lead the joint business planning to enhance overall market share and product recall.
Field Sales Manager (MM 1997-Jul 2000)
Senior Territory Executive (MM 1992-MM 1997)
Cash Van Salesman (MM 1991-MM 1992)
Product Merchandiser (MM 1990-MM 1991)
Responsible for sale of Nestle Products in Major Outlets & Co-operatives in Abu Dhabi.
Ensured to meet the set targets and successfully launched other products & achieved bottom line of the business by implementing company strategies.
Proficient in handling and maintaining appropriate inventory management practices and procedures, taking corrective measures wherever appropriate to execute effective inventory control.
