Demand Analyst Superintendent - Market Operations
Emirates Airlines
مجموع سنوات الخبرة :18 years, 9 أشهر
•Responsible for managing and forecasting demand for assigned markets (Australia, Singapore, South Korea, Thailand, Myanmar and Vietnam)
•Performing market studies to analyze and assess demand by evaluating market trends, booking patterns, competitive environment, historical benchmarking, traffic flows and performance of market activities
•Planning, coordinating and managing Route level and POS Origin Destination (OD) level strategies to promote and optimize overall route and POS revenue and yield
•Identifying opportunities to improve revenue by analyzing complex data sets and translating this into tangible proposals, recommendations, actions and executive level summaries
•Leading weekly conference calls with key stakeholders such as Commercial, Market Ops and Inventory teams
•Directing Commercial and Pricing teams on underperforming and opportunity areas, and working closely with them on channel specific, competitive and strategic market activities to stimulate, retain and grow market share
•Leveraging enterprise business intelligence systems such as Mircrostrategy and backend databases to develop customized tools and detailed reports to assist senior management in the decision making process
•Ensuring Revenue Optimization alignment with corporate strategic objectives, by managing internal relationships and continuously engaging with key Commercial, Market Operations and Inventory stakeholders
•Mentoring and training of new joiners on revenue management tools, systems, reports and principles
•Liaised projects between Marketing, Sales and Revenue Management
•Designed Royal Jordanian Airline’s home market Travel Agent incentive scheme
•Measured and evaluated performances of customer touch points and future/existing products and services, through executing research studies, surveys, interpreting collected data and providing reports and recommendations to senior management
•Conducted multiple ad-hoc commercial studies which directly impacted commercial decision and product development (such as Royal Jordanian Business Class product study)
•Managed promotional activities in collaboration with Marketing, Sales and Revenue Management, based on demand and seasonal changes, monitored and evaluated the performance of such activities
•Setup of processes, systems and evaluation procedures for commercial activities in the department
•Monitored and evaluated the performance of Royal Plus - RJ’s loyalty program partnership agreements
•Continuously analyzed the market environment and benchmarked the competition in terms of marketing activities, new trends, products and initiatives, to assist in the development of new services and concepts
•Handled the USA and Far-East regions in both Demand and Flight analyst capacities
•Managed and supervised the USA and Far-East region teams
•Implemented route level strategies to achieve targeted seat factor and revenue through controlling of traffic flows, overbooking and optimal class-mix.
•Reviewed and amended operating plans and schedules, based on forecasted demand and cost studies such as equipment upgrade and downgrade, in order to maximize revenues and reduce costs
•Analyzed market data, booking trends and competitive landscape, ensuring an accurate forecast that incorporates internal and external factors and appropriate price point availability
•Worked in collaboration with commercial entities such as Sales, Marketing and Royal Plus, on initiating promotions to generate business at key times
Trainned as a buisness development officer, to fully understand the duties of a BD officer which included writting RFP's, preparing presentations, client meetings and preparing brochures of company products.
Maintenance and installation of Base stations used for mobile communication, job included supervision and maintenance of sites and preparing maintenance reports of site visits.
Finished with second calss honours