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Tayce Marchesi, Senior Marketing Analyst

Tayce Marchesi

Senior Marketing Analyst·Rakuten Brasil

United Arab Emirates

Higher diploma, Marketing and Management

Work experience

Total years of experience: 9 years, 3 months

Senior Marketing Analyst

March 2017 - February 2019

Rakuten Brasil

Brazil

March 2017 - February 2019

Main Activities: Planning and coordinating the integrated PR strategy. Responsible for the content strategy of the company’s websites, blog, social media and email marketing. Curatorship of events, like Rakuten EXPO 2017 and 2018, as well as eCommerce conferences.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Public Relations Consultant

July 2016 - March 2017

Porta-Voz Comunicação Estratégica

Brazil

July 2016 - March 2017

Client: Mercado Livre / Mercado Pago

Main Activities: Planning and coordinating annual PR strategy along with the client for Mercado Pago and Mercado Livre. Generation of multimedia content, such as organizing researches with online consumers and video production for the company’s Youtube channel. Planning media conferences and media training focusing on the main company’s executives.

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Public Relations Consultant

May 2015 - June 2016

In Press Porter Novelli

Brazil

May 2015 - June 2016

Client: AES Brasil / AES Eletropaulo

Main Activities: Coordinating the content agenda for the client’s media room website, as well as generating articles and press releases. Planning and covering media conferences for the company. Training and supporting the client’s spokesperson in interviews, events, and meetings with journalists. An intense routine of crisis management, due to the nature of the client’s business.

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Account executive

January 2015 - May 2015

Agência Comunicado

Brazil

January 2015 - May 2015

Clients: Universal Orlando Resort / Parques e Ingressos / Netfarma

Main Activities: Elaborating articles and press releases, answering demands from national and international journalists, translating and releasing announcements for the client to national media, supporting the client’s spokesperson in events and interviews, planning and organizing initiatives with national influencers).

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Reporter

April 2013 - May 2014

TV Jangadeiro

Brazil

April 2013 - May 2014

Main Activities: Journalistic coverage for daily local and national news.

Company industry:
Journalism
Job role:
Writing and Journalism

Reporter and Presenter

March 2008 - January 2012

TV Diário

Brazil

March 2008 - January 2012

Main Activities: Journalistic coverage for daily news, documentary production and presentation.

Company industry:
Journalism
Job role:
Writing and Journalism

Education

ESPM (Escola Superior de Propaganda e Marketing)

July 2017

July 2017

Higher diploma, Marketing and Management

Brazil

Primeira Pós em Marketing e Gestão. The course focused on Marketing and Management.

Universidade Federal do Ceará

July 2011

July 2011

Bachelor's degree, Communication and Journalism

Brazil

Comunicação Social - Journalism. The course focused on Social Communication, with emphasis on Journalism.

Skills

Content Strategy
Expert
Content Strategy
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
Major Events
Expert
Major Events
Expert
Marketing
Expert
Marketing
Expert
Public Relations
Expert
Public Relations
Expert
Event Planning
Expert
Event Planning
Expert
Content Management
Expert
Content Management
Expert
Customer Relations
Expert
Customer Relations
Expert
Articles and Press Releases
Expert
Articles and Press Releases
Expert
Website Production
Expert
Website Production
Expert
Crisis Management
Expert
Crisis Management
Expert
Ecommerce
Expert
Ecommerce
Expert
Strategy
Expert
Strategy
Expert
Marketing B2B
Expert
Marketing B2B
Expert
Television
Expert
Television
Expert
Media Relations
Expert
Media Relations
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
Portuguese
Native Speaker
Russian
Beginner
Spanish
Beginner

Hobbies

  • Travel, Reading and Volunteering