Tejal Dharminder Uppal

▸ Architected personalized social media engagement strategies tailored to affluent audiences for a luxury resale platform - Bags, Jewellery, Watches, Apparel,
crafting premium content - posts, stories, and ads that elevated brand perception and drove consistent commercial outcomes.
▸ Exceeded sales targets by deploying data-driven paid and organic campaigns, integrating audience insights and strategic upselling narratives directly
into content to maximize conversion from social channels.
▸ Grew and managed an engaged luxury online community through authentic storytelling, responsive community management, and a consistent brand
voice that strengthened customer trust and long-term loyalty.
▸ Aligned social content with product launches and promotional calendars through close collaboration with the commercial team, ensuring every campaign
directly contributed to revenue goals.

SCOPE & IMPACT: Drove end-to-end retail sales for Freedom Mobile's full product portfolio - wireless plans, devices, and accessories within a high-footfall consumer environment. Accountable for meeting daily, weekly, and monthly revenue targets while delivering a seamless customer onboarding journey and positioning Freedom Mobile against key competitors through solution-based selling.
Core Focus: Consultative Retail Selling | Telecom Plans, Devices & Accessories | ARPU & KPI Optimization | Competitor Conversion | Visual Merchandising
STRATEGIC INITIATIVES & KEY CONTRIBUTIONS
▸ Converted inbound walk-ins into high-value customers by conducting tailored needs assessments and live product demos, driving consistent plan and device closures across daily, weekly, and monthly targets.
▸ Maximized ARPU and accessory attach rates by strategically upselling and cross-selling premium add-ons and accessories during every customer interaction, directly lifting basket value.
▸ Sustained top-tier store performance by analyzing daily KPIs - conversion rate, ARPU, and accessory attach rate and dynamically adjusting sales approach to close performance gaps.
▸ Converted competitor customers by monitoring market trends and competitor pricing, then articulating Freedom Mobile's differentiated value through persuasive, solution-led selling conversations.
▸ Reinforced in-store revenue by maintaining optimized visual merchandising displays and coordinating inventory to align with active promotions and drive incremental walk-in traffic.

SCOPE & IMPACT: Oversaw full store operations for one of Canada's leading menswear fashion retailers under the BESTSELLER Group, managing a team of 11 associates across sales, cashier, and stock functions. Held direct accountability for aligning store performance with brand standards, revenue targets, and operational compliance while coaching the team to consistently rank among the top-performing stores.
Core Focus: Store Operations Leadership | Team Performance & KPI Management | Visual Merchandising | Customer Experience | Loss Prevention
STRATEGIC INITIATIVES & KEY CONTRIBUTIONS
▸ Delivered 105% of the annual sales target and earned company newsletter recognition for sustaining 119% of monthly targets, consistently positioning the store as a top-quartile commercial performer.
▸ Elevated individual team performance metrics by 25% by implementing structured training programs, motivation frameworks, and accountability routines that built a high-conversion selling culture across a team of 11.
▸ Surpassed monthly revenue targets by up to 18% through strategic selling initiatives, real-time KPI coaching, and performance reviews that aligned daily behaviors with commercial goals.
▸ Drove add-on sales growth of 15% and expanded average basket size by embedding targeted upselling and cross-selling techniques across every customer touchpoint on the sales floor.
▸ Boosted customer retention and repeat purchase rates by over 10% through personalized in-store engagement, swift complaint resolution, and delivering a consistently premium brand experience.
▸ Reduced inventory discrepancies by 12% through disciplined stock control, replenishment planning, and coordinated delivery management protocols.
▸ Upheld brand-compliant visual merchandising standards and managed operational responsibilities, opening/closing procedures, delivery sign-offs, health & safety compliance, and loss prevention adherence.

▸ Developed and executed structured content calendars across Instagram, Facebook, and TikTok, maintaining consistent brand messaging and ensuring
all content aligned with BESTSELLERs brand voice and seasonal priorities.
▸ Delivered regular performance analytics reports tracking reach, engagement, and audience growth, translating data insights into actionable content
strategy improvements.
▸ Supported planning and execution of promotions, contests, and influencer collaborations, strengthening digital brand visibility and driving audience growth
within the target demographic.
▸ Assisted in deploying email marketing campaigns and online promotional initiatives, contributing to a cohesive omnichannel marketing calendar aligned
with commercial objectives.

▸ Consistently met and exceeded weekly and monthly sales targets by combining product expertise, personalized styling recommendations, and a
consultative approach to every customer interaction.
▸ Converted browsers into buyers through active listening, negotiation, and persuasive presentation skills, cultivating repeat clientele and long-term brand
advocates.
▸ Contributed to a commercially optimized store environment by upholding visual merchandising standards and supporting stock replenishment to ensure
product availability and brand alignment.

▸ Sourced and screened 50+ qualified candidates per open role via LinkedIn, job boards, and talent databases, consistently shortlisting top profiles within
tight recruitment timelines.
▸ Conducted initial phone interviews and reference checks across 20+ positions, assessing skills alignment and cultural fit to accelerate hiring decisions
and streamline recruiter workload.
▸ Amplified intern applications by 25% by orchestrating virtual career fairs and targeted social media outreach campaigns that significantly expanded
employer brand reach and awareness.
▸ Strengthened inclusive hiring outcomes by partnering with the HR team on diversity initiatives, proactively identifying underrepresented talent pools to
support equitable recruitment practices.