Modern Trade, Sales Supervisor
BRF
مجموع سنوات الخبرة :6 years, 8 أشهر
To Manage a team (5 Sales executive) handling Key Accounts Like C4, Al Meera, TSC etc. and to meet or exceed targets.
To coordinate and implement the TM activities aligned with the Head office.
To analyze field reports from the TM team and prepare Sales presentation.
To supervise account receivable team in collecting the dues.
To instruct the co-packing of the promo items to the distribution centre during BTL promotion.
Achievements/ Learning:
1. Reaching 268 MT Vol. in C4 Dec 2017 where the trend earlier was set to 250 MT.
2. Learning the new products placements with the existing one, aggressive promotion with TM.
Managed Private Labeling for Lulu, Sharjah Coop, Al Islami and Coop Brands thereby handling the targets relating to revenue growth, profit margin & the mix of products.
To adhere all quality standards and processes, for the acquisition of customers.
To detect desires for new products & services.
To commence regular project reviews (QCM, PM) with all involved in these processes to ensure transfer of knowledge.
Achievements/ Learning:
1. 2015 V/s 2016, 27% increase in Sales Value of Pvt Label.
2. Learnt about the product mix between breaded range and non-breaded range.
3. Closely involved with the panel member of new product development.
Managing distributors in territory, planning of Sales forecast with promos.
Responsible of all sales and marketing activities for UAE, with an eye on competitor.
Analyzing Monthly Stock & Sales reports from the Distributor.
Market visit for visibility with proper POSM placements and stock check in the market.
Achievements/ Learning:
1. Planning of Sales forecast with an accuracy of 80% to 85% on an average in UAE.
2. Learnt about the factory made promo mechanisms and also product cycle from Factory to Distribution House to the retailer and the value chain included in it.
Planning & organizing classical promos, theme promos & brand developmental activities.
Plan ROI for the developmental activities.
Order preparation & processing, based on the Avg. monthly sales and LYTD sale.
Order Tracking and coordinate with the clearing agent and logistics etc.
Preparing effective presentation (PowerPoint) with all consolidated reports.
Brand association are as follows: - Prestige, American Tourister, Chakson, Lock and Lock, Samsonite, Citizen, Rhythm, Pelikan, Sheaffer, Thomaston, Bormioli Rocco, Zojirushi, Atiq Liusie, Nivea etc.
Achievements/ Learning:
1. Handling the Product listing and launch namely for Brands Atiq Liusie and American Tourister and hitting the first month sales target value with 97%.
2. Developed and implemented excel formats for Promo Planning, Scorecard Sheets, to monitor brand performance etc.
3. Learnt how to direct the team to achieve a common goal with sheer motivation and enthusiasm.
To handle key accounts like Carrefour, Al Meera (20 in No.) and 5 other B & C outlets in Qatar.
To handle a Team of 6 Merchandisers for proper visibility of SKUs in outlets
To plan investments for the outlets, for a better ROI and to handle the statement of a/c in outlets.
Brand association are as follows Non-FMCG: - Rasasi, Sapil, Christian Darvin, Nivea etc.) And FMCG (Ulker, Al Rifai, Post, Durkan, Bega, Virginia. etc.) Goods.
Achievements/ Learning:
1. Identified and tapped the Al meeras which was not covered mainly in the interiors of Sahaniya, Wakra and Dukan, thereby increasing the Sales value by 15%.
2. Learnt about the product distribution cycle from Distribution House to Retails both for food products as well as perfume products.