Senior Product Development & Support Manager
Alawwal Bank
Total years of experience :16 years, 7 Months
In charge of developing new products, maintaining portfolio, developing reports for senior management, handeling all new projects.
Handling all Marketing and research jobs for the bank
• Working closely with the Head of Marketing.
• Contributed to the overall business development of the personal banking sector.
• Successful planning, launch and evaluation of the "Platinum Credit Cards".
• Successful planning, launch and evaluation of the "Islamic Credit Cards".
• Successful planning, launch and evaluation of the "Titanium Credit Cards".
• Worked on the successful launch of Home Finance.
• Worked on the design and contents of the Financial Institution Group brochure.
• Worked on the design and contents of the Treasury brochure.
• Helped plan and design the Tedallal reward points program booklet.
• Responsible for the coordination, monitoring of all printed literature, including vendor interaction, expense control, performance, accuracy and consistency of all materials.
• Responsible for the timely execution of all activities, which included but was not limited to, agency follow ups, approval follow ups, getting authorization from different departmental heads on particular materials etc.
• Prepared and launched a "customer satisfaction" campaign which helped us audit our services and make improvements across our array of services.
• Managed a number of events including but not limited to:
1- Branch openings.
2- Seminars.
3- Sponsorships.
4- Roadshows.
• Worked on two annual reports, for the year ending 2008, and 2009.
• Helped work on the new website design, by liaising with the different departments, and agencies involved during the planning stage.
• Launched the new "Marketing E-Mail Program (MEP).
• Handled the contents, design and distribution of the new "Sales Tool Kit".
• Handled the contents, design and distribution of the new " Human Resources Employee Hand Book".
• I was the focal point of contact of any and all communications that go out to the customers.