Theertha Prasanth

As a Lead Business Strategist at Matter Material Testing & Research Laboratory (ULCCS), I was responsible for driving business growth through strategic B2B sales, marketing, and client relationship management. I managed the complete sales cycle, from lead generation and prospecting to client acquisition and after-sales follow-up, while maintaining a healthy sales pipeline through CRM systems.

My key responsibilities included identifying new business opportunities, conducting market research, preparing technical and commercial proposals, coordinating with technical and operations teams for smooth project execution, and representing the company at engineering exhibitions, client meetings, and industry events. I also built and maintained strong relationships with consultants, contractors, government departments, and private clients to generate repeat business.

Key Achievements:

* Consistently achieved monthly revenue targets of INR 20 lakhs through strategic business development initiatives.
* Generated 70+ qualified B2B leads per month across the construction and infrastructure sectors.
* Increased repeat business by 30% by strengthening long-term client relationships and ensuring excellent customer service.
* Successfully promoted high-value services such as geotechnical investigations, material testing, and non-destructive testing (NDT), securing projects from government departments, consultants, and private organizations.
* Represented the organization at 15+ engineering exhibitions, seminars, and networking events, expanding the companys industry presence and generating new business opportunities.
* Improved sales tracking and forecasting by effectively managing CRM systems and preparing performance reports for management.

• Executed targeted B2B marketing campaigns across 2 districts, generating 70+ qualified leads
monthly in the construction and infrastructure sectors.
• Consistently achieved monthly revenue targets of INR 20 Lakhs through strategic client
acquisition and retention strategies.
• Cultivated long-term client relationships, contributing to a 30% increase in repeat business and
improved client retention rates.
• Managed CRM platforms to track leads, pipeline health, and key performance metrics, enabling
data-driven decision-making.
• Represented the company at 15+ engineering and industry events, strengthening B2B
networks and promoting laboratory services.
• Coordinated cross-functionally with technical and operations teams to ensure seamless client
onboarding and service delivery.

During my internship at TVS Motors, I supported the marketing team by assisting in lead generation, conducting market research, and coordinating promotional campaigns to enhance brand visibility. I also gathered customer feedback, collaborated with the sales team on marketing initiatives, and prepared reports and presentations using Microsoft Excel and PowerPoint to support campaign analysis and decision-making.

• Assisted in lead generation activities by supporting outreach to 30+ prospective customers.
• Contributed to the execution of 2-3 branding and promotional campaigns to enhance local
brand visibility.
• Conducted basic market research and complied customer feedback to support marketing
initiatives.
• Collaborated with sales and marketing team to coordinate campaigns and events
• Prepared reports and presentations using Microsoft Excel and PowerPoint