Senior Marketing Specialist
Wave Money Myanmar
Total des années d'expérience :4 years, 2 Mois
● Instrumental in maintaining the approximately 40% share of market as a senior marketing specialist at Wave
Money, a leading fintech company in Myanmar
● Orchestrated on time and impactful above-the-line (ATL) marketing campaigns across various channels including
television, OOH, digital and mobile app communications
● Collaborated closely with internal cross-functional teams to drive business requirements, aligning and resulting in
successful execution of marketing initiatives and sales revenue generation
● Led the rebranding efforts, including thematic campaigns and brand identity update which contribute to sustained
competitiveness and market dominance
● Leveraged sales-oriented marketing strategies and tactics that can drive business growth and ensure brand
resonance with targeted audiences, resulting in the prominent revenue increase
● Executed the strategic SEO/SEM to enhance online visibility, drive organic traffic, and optimize paid advertising
campaigns to improve the search engine rankings, and increase the website conversion and app downloads
● Successfully developed and executed the social media strategies and communication plans, aligning with the
clients’ brand objectives to drive sales and brand awareness
● Consistently exceeded the target KPIs by over 60% while implementing the monthly and annual social sentiment
analysis, data insights and competitor monitoring along with demonstrating a keen understanding of consumer
behaviors and market trends
● Served as a primary point of contact for addressing all customer inquiries and handling concerns from social
media platforms, effectively managing the client relationship and enhancing the brand reputation
● Played a key role in brainstorming sessions with creative and strategic teams, contributing 100% to the
establishments and maintenance of digital media visibility for major clients such as Carlsberg, Dai-ichi Life
Insurance, L’Oreal Paris and Enat.
● Assisted in creating SEO/SEM strategies to optimize contents, improve website ranking, and enhance online
visibility with increased organic traffic and performance track
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