توماس Borrossi

• Portfolio life cycle management:
- SKU reduction target -30% 2019
- 15+ projects (Phase In & Phase Out)

• Support products launch (packaging, POS, training kits)

• Influence markets business plans to ensure
sustainable growth and margins in line with targets

• Consumer research to strengthen value proposition:
- Conjoint analysis: Pricing strategy
- Value proposition concepts testing

• Ratings & Reviews analysis and countermeasures

• Account management for NESTLE

• Competitive analysis (Maggi, KitKat, Garnier, Porsche)

• Market research and trend analysis

• Packaging and POS material development

• Marketing materials for retail activations (in store and online)

• Product catalogue development

• Support markets on trade marketing questions

• Merchandising and planogram support

• Online assets management

End to end planification of a fundraiser charity event
• 550% of financial objective achieved

• Trade marketing events management
- 2 nationwide trade marketing events: 200+ stores

• 6 in-store activation FMCG branded campaigns

• CRM and social media management