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Thomas Borrossi, Brand Manager intern

Thomas Borrossi

Brand Manager intern·Philips

United Arab Emirates

Master's degree, Brand managment & Marketing

Work experience

Total years of experience: 2 years, 5 months

Brand Manager intern

September 2019 - March 2020

Philips

Netherlands

September 2019 - March 2020

• Portfolio life cycle management:
- SKU reduction target -30% 2019
- 15+ projects (Phase In & Phase Out)

• Support products launch (packaging, POS, training kits)

• Influence markets business plans to ensure
sustainable growth and margins in line with targets

• Consumer research to strengthen value proposition:
- Conjoint analysis: Pricing strategy
- Value proposition concepts testing

• Ratings & Reviews analysis and countermeasures
Company industry:
FMCG
Job role:
Marketing and PR

Account manager intern

April 2019 - July 2019

Publicis

Dubai, United Arab Emirates

April 2019 - July 2019

• Account management for NESTLE

• Competitive analysis (Maggi, KitKat, Garnier, Porsche)

• Market research and trend analysis

• Packaging and POS material development
Company industry:
Advertising
Job role:
Marketing and PR

Shopper Marketing intern

March 2018 - September 2018

Philips

Netherlands

March 2018 - September 2018

• Marketing materials for retail activations (in store and online)

• Product catalogue development

• Support markets on trade marketing questions

• Merchandising and planogram support

• Online assets management
Company industry:
Medical & Healthcare Equipment
Job role:
Medical, Healthcare, and Nursing

Project Manager

May 2017 - August 2017

Centres Ressources

France

May 2017 - August 2017

End to end planification of a fundraiser charity event
• 550% of financial objective achieved
Company industry:
Non-profit Organization
Job role:
Management

Marketing Assistant

January 2016 - July 2016

Integral Shopper

Dubai, United Arab Emirates

January 2016 - July 2016

• Trade marketing events management
- 2 nationwide trade marketing events: 200+ stores

• 6 in-store activation FMCG branded campaigns

• CRM and social media management
Company industry:
Advertising
Job role:
Marketing and PR

Education

Kedge Business School

April 2020

April 2020

Master's degree, Brand managment & Marketing

France

GPA (point): 16 out of 20

GPA (point): 16 out of 20

• Product & innovation management • Communication & creative strategy • Data analytics & user behaviour • Legal context of marketing partnerships • Event project management • Graphic and video creation

KEDGE Business School

June 2019

June 2019

Bachelor's degree, Business Administration

France

GPA (point): 14 out of 20

GPA (point): 14 out of 20

The most international four-year higher education programme in France with 3 semesters abroad and 2 internships of 6 months. Exchange programs: • Strathclyde BS, Glasgow, 2016-2017 (1 year) • University of Victoria, Canada, 2017 (6 months)

Strathclyde BS

January 2017

January 2017

High school or equivalent, Business Administration

United Arab Emirates

,

Skills

Teamwork

Expert

Portfolio Optimization

Expert

Marketing Strategy

Expert

Customer Insight

Expert

Brand Management

Expert

BUSINESS ADMINISTRATION

Beginner

COMPETITIVE ANALYSIS

Beginner

CRM

Beginner

CSS

Beginner

ACCOUNT MANAGEMENT

Intermediate

ADOBE PHOTOSHOP

Intermediate

ADOBE PREMIERE

Intermediate

Marketing Strategy

Intermediate

BRAND MANAGEMENT

Intermediate

ADVERTISING

Intermediate

TEAMWORK

Expert

Social profiles

Languages

English

Expert

French

Native Speaker

Spanish

Intermediate