marketing and communication executive
Womenpreneur-Initiative
Total years of experience :11 years, 4 Months
•Develop and execute comprehensive digital marketing and communication strategies aligned with organizational goals and objectives.
• Create and curate engaging and persuasive content for various digital platforms, including websites, blogs, social media channels, email campaigns, and more.
• Plan and manage digital advertising campaigns across platforms, including search engine marketing (SEM), display advertising, social media advertising, and remarketing.
• Conduct thorough market research and audience analysis to identify target segments and develop effective messaging strategies.
• Optimize website content and structure for search engine optimization (SEO) to improve organic search rankings and drive targeted traffic.
•Monitor and analyze key performance indicators (KPIs) and campaign metrics to measure effectiveness and make data-driven recommendations for improvement.
• Manage social media channels, including content planning, scheduling, and community engagement to drive brand awareness and audience engagement.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing and communication to drive innovation and maintain a competitive edge.
• Track and manage digital marketing budgets, ensuring efficient resource allocation and delivering an optimal return on investment (ROI).
• Provide regular reports and presentations to stakeholders, showcasing campaign performance, insights, and recommendations for future strategies.
• Write News briefs on a daily basis for 45 different accounts
• Ensure that the briefs are accurate, concise, and meet the requirements of the clients.
• Follow the established guidelines and styles for each account.
• Review previously written briefs and identify any errors that need to be corrected.
• Make necessary amendments to the briefs to ensure that they meet the required quality standards.
• Collaborate effectively with other team members to ensure that the briefs are completed on time and meet the account requirements.
• Communicate with team leaders to provide regular updates on the progress of the assigned accounts.
• Regularly suggest new ideas to improve the quality of the briefs and the efficiency of the department.
• Share insights on the latest industry trends and best practices.
• Work with the team to create content that is engaging and relevant to the target audience.
• Ensure that the content is culturally appropriate and sensitive to local customs and traditions.
• Stay updated with the latest news, events, and developments in the region to keep the briefs relevant and timely
• Conduct research on the target audience to gain a deeper understanding of their preferences, interests, and local dialects.
• Review the briefs written by other team members to ensure that they meet the required quality standards and are consistent with the established guidelines and styles.
• Provide constructive feedback to help improve the quality of the briefs written by other team members.
• Source viral content from various social media platforms, including Instagram, that aligns with our brand's messaging and values.
• Obtain permission from the owner of the content to repost it on our company's social media accounts.
• Maintain a content calendar and ensure that all posts are scheduled and published on time.
• Engage with our audience by responding to comments and direct messages in a timely and professional manner.
• Monitor social media trends and provide recommendations for new content ideas and strategies.
• Collaborate with the marketing team to ensure that all content aligns with our overall marketing strategy.
• Monitor and report on social media analytics to track the success of our social media efforts.
-Working with clients to define requirements and delivery milestones for new campaigns.
-Project Planning and Tracking with the team creating the KPIs.
-Delivering the objectives within budget and deadlines.
-Providing high level campaign/project performance reports.
-Manage the Digital Marketing plans to improve brand positioning.
-Developed and applied both strategic and tactical marketing plans.
- Develop and monitor campaign budgets.
- Plan and manage our social media platforms.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic and target audience.
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Develop, implement and manage social media strategy
- Manage and oversee social media content
- Measure the success of every social media campaign
- Build and managing rich content attracts a qualified audience
• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
• Design, create and manage promotions and Social ad campaigns through “Facebook- Instagram”
• Modeling and setting the company’s Culture, values and behavior
• Marinating our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Setting Strategies, Business plan and directions
• Develop high-quality business strategies and plans ensuring alignment with short-term and long-term objectives
• Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission
• Make high-quality investing decisions to advance the business and increase profits
• Review financial and non-financial reports to devise solutions or improvements
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Design, create and manage promotions and Social ad campaigns.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
• Monitors and develops reports on competitor activity within social media spaces
• responsible for locating new business opportunities in new markets and with new companies
• Present Our company to potential clients
• Customize product solutions to increase customer satisfaction
• Build Long-Term relationship with clients
• Set up meetings or calls between prospective clients and PR
• Identify client’s needs and suggest appropriate service
• Contact potential clients through cold calls and email
• Creating and sending e-mail campaigns
• Updating social media profiles
• Responsible for defining and executing specific social media strategy
• Responsible for daily posts / tweets to all applicable social media outlets
• Tracking social media influence measurements
• Responsible for developing strategic proposals for digital advertisers
• campaign metrics and provide internal staff with performance analysis
-handle and resolve customer complaints
-record details of inquiries, comments and complaints
-record details of actions taken
-communicate and coordinate with internal departments
-follow up on customer interactions
