Marketing Manager
Campaigns Advertising Agency
Total years of experience :10 years, 0 Months
⇢ Designed the model and processes for the marketing agency.
⇢ Developed and delivered brands and campaigns.
⇢ Tracked and generated team performance reports.
⇢ Delivered sales pitches, and headed business development.
⇢ Delivered training to junior staff, and sales departments.
⇢ Managed hiring, policies, and budgets of the department.
⇢ Supported marketing activities of internal and external clients.
⇢ Deliver courses to working professionals.
⇢ Topics include all 10 channels of digital marketing.
⇢ Created and delivered comprehensive sales pitch presentations.
⇢ Assisted in business development, market and competitive analysis.
⇢ Singlehandedly acquired Google Partner status for the agency.
⇢ Managed clients through regular meetings, servicing and ROI reporting.
⇢ Involved in developing brand strategies and marketing plans; and launching products.
⇢ Handled public relations and corporate e-reputation of clients through Facebook, Twitter, LinkedIn, Instagram, etc.
⇢ Lead mobile friendly responsive website development, A/B testing, content development, site components, architecture, calls to action and wireframes.
⇢ Managed web analytics, conversion tracking, search engine marketing (SEM) bid management, remarketing, and optimization strategies.
⇢ Also lead all campaigns associated with display marketing, media planning, media buying, mobile marketing, and email marketing.
⇢ Some of the accounts managed: Ministry of Labor (Israr), futurelab, Toasted, ATD MENA 2015, Nai, & Mishwar Car.
■ M.I.C.E. Industry ■
● Devised a 5-year marketing strategy, inclusive of traditional and digital marketing, and customer relationship management plan.
Initiated design of a Corporate Brand Style Guide.
● Provided strategic direction, client retention plan, and support to the sales team.
● Involved in social media marketing (SMM) / pay-per-click (PPC) / search engine optimization (SEO), web analytics, website development, digital advertising, and social media marketing.
● Content development and copywriting for a variety of e-communications including e-newsletters, blog and social networks.
● Transformed web analytics data into actionable opportunities to increase inbound traffic flow and lead generation.
● Conception and execution of targeted inbound traffic flow and lead generation campaigns across appropriate channels.
● Coordinated with sales team for mobile marketing through Mobily, for SABIC Exhibition 2014.
⇢ Credited with steering this $1.5 million company into $5 million company in 5 years.
⇢ Revamped accounting practices and improved cash conversion cycle.
⇢ Primary responsibilities included - retail operations management, promotion strategies, developing marketing and communication mix elements for the company, branding and web design, financial control, and relationship management with corporate clients.
⇢ Also responsible for business development through direct sales and marketing. Experience gained through initiating new contacts and cultivating business relationships.
⇢ Maintained HP Gold Partner status every year, and acquired two sales certificates from HP.
■ Construction Industry ■
● Formulated a brand strategy and implementation plan.
● Developed and executing communication plan across multiple channels.
● Oversaw the design and production of newspaper and magazine advertisements, email campaigns, websites, exhibition stands, copywriting, media buying and printing.
● Researched markets, monitored trends and identified potential areas.
● Managed marketing budgets and processes.
● A key member of the strategist panel, assisting in pricing and more.
■ Financial Newspaper Industry ■
● Assisted in fulfillment of promotion activities.
● Conducted research and performed data analysis as part of the internship project, gaining a good perspective on branding concepts.
● Sales oriented responsibilities including selling annual subscriptions of Business Standard’s newspapers and magazines.
⇢ Oversaw daily operations management, managing a staff of 10-12.
⇢ Responsibilities included administration, billing, implementing company policies and procedures, store management, merchandising, and monitoring accounting system.
Communications. Marketing. PR. Strategy. Graduated with Honors.
Participated in Research Pool Capstone Program Project on New Business Venture (Business Plan).
Valedictorian of B.B.A. class of 2012. Dissertation titled “Impact of Brand Image on Business Standard”.