Tiago Oliveira

Spearhead marketing teams, created and executed robust marketing strategies to enable business growth.
Administer a multi-million-dollar marketing budget for City Walk, Last Exit, Kite Beach, Box Park and The Yard with a keen focus on digital marketing performance. Devise and execute content campaign strategies for Last Exit, including opening plans for the launch of three new locations by conducting detailed consumer researches, data / market analysis and analysing marketing trends. Foster partnerships with global brands, such as Fiat Chrysler Automobiles, Tesla, Starbucks, World Ultimate Strongman, and Americana Group, including KFC, Krispy Kreme, and Hardee’s.
Selected Contributions:
• Last Exit as a top-ten destination across trending locations ranked by Google, in 2016 by leading multiple digital campaigns across different channels focused on content marketing.
• Setup and optimised lastexit.ae website traffic up to increase performance growth by 40% YOY by utilising SEO, SEM strategies, PPC and programmatic and enhanced Facebook community from 30, 000 to 75, 000 followers, while increasing engagement.
• Steered all destinations to foster long-lasting public relations and improved annually perceived PR (Public relations) value from AED 8MM in 2016 to AED 16MM in 2017 and well over AED 20 MM in 2019.
• Created the first tenant relations’ programme (B2B) and collaborated with 100+ brands at Last Exit and Kite Beach based on a digital website platforms increases brand development, product marketing and content shared.
Adventure HQ part of Sharaf Group, Dubai, UAE

Led marketing branding initiatives for 50 key global brands across 10, 000 in-store and online products to enable the achievement of full business performance.

Accelerated business up to the next level of growth by managing digital marketing, social media, public relations, advertising, market research and data analytics, promotions, website, SEO, AdWords, and e-commerce activities for five stores and four adventure zones. Maintained consistent collaboration with multiple global brands aimed at establishing product activations, as well as managing product marketing launches, social media challenges, pricing strategies, and content.
Selected Contributions:
• Improved off-peak footfall and gained revenue of US$500, 000 in annual sales by developing the Adventure Zone School Programme; a new product, while utilising in-depth knowledge.
• Devised/executed digital content marketing strategy, across all marketing channels and featured over 30 ‘how to’ videos that facilitated customers to identify appropriate equipment for transiting customers’ interest in sales.
• Applied a variety of advanced strategies and maximised engagement on social media, growing Facebook fan base 83% YOY.

Steered all marketing aspects of conducting events and managing campaigns for large-scale broadcast events with over 24, 000 spectators, including the International Cricket Series and social and digital content for all Dubai Sports City events.

Tactfully negotiated terms of engagement for marketing exposure of commercial/non-commercial partners, including Dubai Sports Council, Ticketmaster, Hidrolyte, Cinnabon, Decathlon and other global brands.
Selected Contribution:
• Collaborated with the leasing partners, such as Kellogg’s, Marlboro, Red Bull, and Etihad Airways for directing sponsorship planning and servicing as well as making changes in the agreements according to the marketing and media requirements of each event to meet business needs, organise memorable events, and develop strong partnerships with sponsors to achieve success.

Interacted with organisations staff members, including the Government of Mozambique, International Olympic Committee, and Paralympic Committee and corporations for sponsorship and events, which resulted in increase in national support.

Formulated creative, winning sponsorship business proposals that attracted major network service providers, including Mcel and Vodacom for delivering strategic support to boost profit. Guided committee employees and partners in carrying out a marketing strategy.
Selected Contributions:
• Designed digital platforms, including WordPress website, Facebook, and Instagram account to facilitate commercial interactions.
• Identified needs for improvement and offered training to committee employees and partners by scheduling effective sessions related to digital marketing, online content and email marketing, creating a database and developing market researches.

Launched and led an “Apple Drop” marketing campaign that enhanced active membership rates up to 7.2% during the first quarter of 2013.
Planned, developed, and assessed all internal communications campaigns for ensuring consistency with corporate principles and brand guidelines in the messages sent to Nuffield Health Hospitals and Nuffield Health Fitness & Wellbeing Gyms.
Selected Contribution:
• Became the company’s youngest programme manager for executing performance-based review and promotion due to excellent performance, hard work and expertise in managing marketing campaign across all channels.

With over 30 years of experience, Holmes Place offers premium Leisure services for over ten countries, 75 clubs, and over 250 000 members. It`s internship included:

• Managed and maintained databases of customers while developing relationships with prospective new clients;
• Liaised with new and existing clients over the phone and met them face to face;
• Helped with marketing activities such as sponsoring major sports events, street campaigns and designing/producing marketing material (flyers, posters, leaflets).