Managing Partner
Pineapple Consulting Pvt. Ltd.
Total years of experience :22 years, 9 Months
As Managing Partner, I established Pineapple Consulting as a preeminent brand strategy and communication design firm.
I strategically expanded our presence with key offices in India and the UAE, driving a 25% increase in market penetration.
I devised innovative, creative strategies to tackle challenges across various industries like pharma, education, retail, and technology, working closely with startup founders, CXOs, and investors to elevate their brands. My approach fostered strong client relationships grounded in trust and mutual respect, while my mentorship nurtured a diverse team ranging from freshers to seasoned professionals.
I also helped establish long-term client retainer relationships, delivering personalized service and strategic guidance to brands/corporates throughout their growth journeys.
In this role, I excelled at forging long-term contracts through strategic negotiations and robust client relationship management.
By innovating creative strategies alongside ideation, production, marketing, and sales teams, I boosted customer satisfaction and drove a 30% increase in revenue. This was achieved through proactive client engagement, cross-selling, and inventive in-show product placement opportunities.
Noteworthy projects included pioneering media-worthy brand integrations for Ford, Lenovo, and Hero Honda, going beyond traditional in-show product placements to deliver outstanding results.
I spearheaded business development, achieving a remarkable 50% increase in new client acquisitions. My strategic prospecting, cross-departmental teamwork, and compelling pitch presentations were key to this success.
I ideated and executed engaging initiatives, including bi-monthly newsletters, team off-sites, and celebratory events, fostering a 40% increase in organizational cohesion across regions.
I also supervised and coordinated a comprehensive overhaul of the agency’s website.
Noteworthy projects included securing over INR 1.10 Crores in business in just one year, managing the agency's most expensive still-photoshoot with a New York-based photographer, and earning recognition from Diwan Arun Nanda for my adept handling of internal and external communications.
In my first role, I approached each challenge with a keen desire to learn and explore the realms of advertising, PR, events, and branding.
I developed a dynamic brand engagement platform for children aged 6-16 years, boosting participant brand loyalty and engagement by over 50%.
Eager to expand my skill set, I pioneered the agency's PR division, collaborating with national PR agencies to secure extensive media coverage across MP and neighboring states.
I proactively led projects from concept to execution, successfully launching three major initiatives that increased company visibility and market engagement. I thrived on building strong relationships with brands and media outlets, which helped secure valuable business opportunities and extensive media coverage. Managing local brands, I provided tailored advertising and marketing solutions to meet their unique needs, while my versatility shone through in effective collaboration with diverse teams to help them reach their goals.
These efforts earned me the ‘Best PR Agency in the Madison-P&G network’ award and ‘Best Employee of the Year 2004, ’ showcasing my relentless commitment to knowledge and excellence. Additionally, I managed and hosted multiple events and represented the agency at both regional and national platforms