Taha Bashir

▸ Currently running two parallel ventures: a BPO operation and a digital marketing agency —
managing both as a hands-on Business Manager with full P&L ownership
▸ Designed and implemented company-wide operating system: SOPs, work instructions,
scorecards, KPI dashboards, decision rights, checklists, and policies — giving every team
member clarity on what to do and how to win
▸ Built and managed direct-marketing funnels for BPO client acquisition, applying Hormozi
offer-design principles and direct-response copywriting to generate consistent inbound
pipeline
▸ Strong working knowledge of AI tools including Claude AI, ChatGPT, and AI agents — applied
practically across business operations: automating workflows, building AI-assisted SOPs,
accelerating research and decision-making, and replacing manual processes with intelligent
systems
▸ Developed hiring frameworks, onboarding systems, and accountability structures for a
distributed team — reducing ramp time for new hires and improving retention
▸ Applied EOS methodology, first-principles thinking, and inversion frameworks to identify and
eliminate recurring operational bottlenecks, improving delivery consistency quarter over
quarter

▸ Launched international dropshipping operation targeting the US market first, then scaled
into Switzerland and Germany — reaching $5, 000 CHF/day in ad spend at peak
▸ Managed a team of 13 employees across media buying, product research, customer service,
and fulfilment
▸ Scaled from USA to Switzerland and then Germany using targeted Meta and Google Ads
campaigns with localised creative and copy — achieving profitable unit economics across all
three markets
▸ Spent 12 months studying international market dynamics before first order — developed
proprietary product-validation and competitor-analysis frameworks

▸ Co-founded Swissify with a business partner — a full-service digital marketing agency
operating in the Swiss market
▸ Delivered 20-30 projects for Swiss SMEs covering Meta Ads, Google Ads, Shopify builds,
CRO, and analytics — achieving average ROAS of 3-6x for clients
▸ Managed agency operations, client relationships, and team performance across designers,
media buyers, and developers
▸ Built agency systems from scratch: client onboarding SOPs, campaign reporting frameworks,
and delivery checklists ensuring consistent quality across all projects

▸ Founded and scaled a UK-registered furniture e-commerce company importing from China
and UK suppliers, generating 20-50 orders per day at peak
▸ Managed end-to-end supply chain: negotiated contracts with 300+ sellers in Pakistan,
coordinated logistics with 2 delivery vans and a warehouse
▸ Expanded product lines to include electric scooters in the Swiss market, building B2B
distribution partnerships with local retailers
▸ Operated marketplace and DTC channels simultaneously (Facebook Marketplace, own
website) with structured attribution reporting
▸ Exited operations after identifying structural VAT disadvantage vs. non-compliant
competitors — demonstrating capital preservation discipline

▸ Started career in local e-commerce in 2016 — built understanding of the Pakistani market
before moving to app development
▸ Launched Homi app in 2018 on Google Play Store — a property rental marketplace
connecting landlords and tenants across Pakistan
▸ Launched Foodosoo in 2020 — a food delivery app on Google Play Store, expanding the local
digital product portfolio
▸ Led product definition, UI/UX direction, and go-to-market strategy for both applications
▸ Built early traction through grassroots direct marketing and local partnerships prior to
transitioning to international markets