Marketing Manager
Talenmark Developers Pvt. Ltd.
Total years of experience :21 years, 7 Months
Manage corporate marketing and communications functions, overseeing sales activities of the sales force. Direct brand management, PR, media relations, corporate positioning, product launches, advertising and sales collateral.
• Develop and implement marketing communications strategies
• Design and implement online and social media strategies
• Develop sales tools and train sales teams in using them effectively
• Implement marketing campaigns in Kerala and overseas using BTL and ATL activities.
• Allocate budget funds as appropriate
• Full responsibility for the Creative Department
• Designing and implementing brand awareness campaigns for all company products.
• Planned and coordinated local and international events.
• Effectively managing, coaching, motivating and developing the sales teams.
• SWAT analyzing & competitor study
• Liaison with internal and external forces
Oversee and implement all promotions, marketing and brand activities and strategies to establish and maintain the presence of the brand in the marketplace. Increase sales through deliberate efforts strategically applied in research, strategies, financial planning, and relationship management.
• Led the marketing and sales teams in various advertising campaigns.
• Led marketing campaign for company’s newly launched $ 450 million joint venture project (Markaz Knowledge City).
• To Accelerating rapid inventory sale, had successfully achieved a lead generating campaign with a massive 2200 + site visit in just 90 days.
• Successfully implemented ATL and BTL marketing activity and strategies.
• Developed and executed SEO and SEM strategy (organic, nonpaid results) for important product search terms strategy that achieved and sustained top 3 rankings on Google, as well as supportive means such as creating a WordPress Blog and social media campaign.
• Implemented all sales and marketing activity with full responsibility of Middle East countries, especially in UAE, Saudi Arabia, Qatar, Bahrain and Kuwait.
• Developed and implemented product launch marketing strategies.
• Developed detailed product analysis reports.
• Developing annual marketing and brand plans in partnership with the sales and insight teams
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget.
• Successfully let the full responsibility for Creative Department - Conception, Handling Design & Strategy. Working as part of a creative team to create a full-service business solution.
• Designed brand awareness campaigns for all company products.
• Planned and coordinated media local and international events.
• Effectively managing, coaching, motivating and developing the sales teams.
• Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities, and Threats.
Provided product marketing expertise, guiding marketing manager and corporate management on brand positioning, marketplace research, and consumer research. Conducted competitive analysis as well as campaigns for clients. Managed and enhanced profitability, growth, and image of multiple brands.
• Assisted in the promotion of various company brands.
• Prepared budgets for individual campaigns.
• Identified brand identity opportunities.
• Developed packaging and merchandising displays and promotional plans to support new and existing products.
• Worked with creative team to coordinate marketing efforts.
• Made arrangements for local media shoots.
• Assisted by the marketing team of various company product lines.
• Developed creative marketing and advertising strategies.
• Handpicked brand marketing team members for each campaign.
• Handled Pre-Production, Production, and Post Production of the campaign artworks. (Graphic Designing, Both Print, and Web, 3d architectural visualization and walkthrough, animated title, Visual effects, and promos, etc., ).
Full responsibility of institute, Guiding students in Graphic designer, 3d animation, Video editing and VFX.
Creating books and magazines, corporate identity, branding, advertising, Video editing and VFX, exhibitions stall and displays design.
Masters Diploma in Multimedia and Animation
