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TOLGA CELAYER, Director Of Sales And Marketing

TOLGA CELAYER

Director Of Sales And Marketing·Denlaks - Oynurden Adhesives and Chemicals

Türkiye

Master's degree, Institute of Business Administration

Work experience

Total years of experience: 25 years, 5 months

Director Of Sales And Marketing

January 2014 - Present

Denlaks - Oynurden Adhesives and Chemicals

Istanbul, Türkiye

January 2014 - Present

Responsible for sales strategy of €15M+ sales budget and implementation of new investments’ market strategy,
Managing a staff of sales managers and specialists of 10.
Restructuring of sales department and processes, Determining annual unit, KPIs and gross-profit plans by implementing marketing strategies, Developing tactics and direction for Export market,
Distributors management and Key accounts. Reporting to executive board of directors.

Company industry:
Sales Outsourcing
Job role:
Management

Sales And Marketing Manager

January 2010 - January 2014

COVERIS RIGID GmbH , (Sun capital Partners, Inc

Istanbul, Türkiye

January 2010 - January 2014

Complete sales and marketing role as a key member of global executive team,
Developing sales strategies for Turkish operation of the 6th biggest food packaging manufacturer in the world,
Reporting to Gm and Europe Vp of Sales in matrix organisation.
€29M sales budget and P&L responsibility,
Awarded 1st place 2 years in a row for new product development projects in international competitions.

Company industry:
Sales Outsourcing
Job role:
Sales

Key Account Manager

January 2006 - January 2010

Coveris Rigid Packaging GmbH (Sun capital partners , Inc)

Istanbul, Türkiye

January 2006 - January 2010

Sales and management of key accounts in Turkey and EMEA region at Head Office and Factory level,
Long term sales agreements,
Leading NPD projects playing an integral role in new business pitches and holding responsibility for the effective on-boarding of new clients,
Providing timely and successful delivery of solutions according to KA customer needs and objectives.

Company industry:
FMCG
Job role:
Sales

Product Manager - Industrial goods

January 2001 - January 2006

OMF Yardimci malzemeler A.S

Istanbul, Türkiye

January 2001 - January 2006

Great start-up success story for industrial Project sales for Automotive and Steel sectors.
In charge of bringing and establishing several foreign companies into Turkey,
Developing sales channels for new brands and products.

Company industry:
Industrial Production
Job role:
Management

Education

Istanbul University

January 1999

January 1999

Master's degree, Institute of Business Administration

Türkiye

Yildiz Technical University

January 1998

January 1998

Bachelor's degree, Mechanical Engineering

Türkiye

Skills

Profitable Growth
Expert
Profitable Growth
Expert
New Business Generation
Expert
New Business Generation
Expert
Budgeting and Forecasting
Expert
Budgeting and Forecasting
Expert
Sales Management
Expert
Sales Management
Expert
Distributor Relations
Expert
Distributor Relations
Expert
AUTOMOTIVE
Expert
AUTOMOTIVE
Expert
BUDGETING
Expert
BUDGETING
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
DELIVERY
Expert
DELIVERY
Expert
DIRECTING
Expert
DIRECTING
Expert
GESTIÓN
Expert
GESTIÓN
Expert
GROSS PROFIT
Expert
GROSS PROFIT
Expert
MARKETING
Expert
MARKETING
Expert
REPORTS
Expert
REPORTS
Expert
SALES
Expert
SALES
Expert
Profitable Growth
Expert
Profitable Growth
Expert
New Business Generation
Expert
New Business Generation
Expert
Budgeting and Forecasting
Expert
Budgeting and Forecasting
Expert
Sales Management
Expert
Sales Management
Expert
Distributor Relations
Expert
Distributor Relations
Expert

Languages

Turkish
Expert
English
Expert