Total Years of Experience: 24 Years, 2 Months
January 2018
To Present
Director Manager Projects
at Hoshan group
Location :
Saudi Arabia - Riyadh
Head of sales and consulting
October 2014
To December 2017
Sales Projects Manager Central Region
at Almutlaq Furniture
Location :
Saudi Arabia - Riyadh
Central Sales Manager Projects
September 2012
To November 2013
Assistant Business Development Manager
at KPS - Kinnarps Project Solutions
Location :
Saudi Arabia - Riyadh
Responsibilities u**
Business Development
• Focused on maximizing market penetration across key accounts and strategic geographies through identification/ development of new business opportunities.
• Developed customized business solutions based on client requirements to maintain a strong foothold amongst the target market segment.
• Maintained sales volume, product mix, selling price by keeping current with supply/ demand, changing trends, economic indicators, and competitors.
• Generated market awareness through implementation of various promotional schemes.
Team Management/ General Administration
• Groomed/ mentored team members in accomplishment of business targets.
• Enhanced team satisfaction through effective resolution of issues and implementation of various welfare measures.
• Managed administrative aspects related to day to day team operations.
• Drafted various status reports for the senior management team to enable effective decision making.
Business Development
• Focused on maximizing market penetration across key accounts and strategic geographies through identification/ development of new business opportunities.
• Developed customized business solutions based on client requirements to maintain a strong foothold amongst the target market segment.
• Maintained sales volume, product mix, selling price by keeping current with supply/ demand, changing trends, economic indicators, and competitors.
• Generated market awareness through implementation of various promotional schemes.
Team Management/ General Administration
• Groomed/ mentored team members in accomplishment of business targets.
• Enhanced team satisfaction through effective resolution of issues and implementation of various welfare measures.
• Managed administrative aspects related to day to day team operations.
• Drafted various status reports for the senior management team to enable effective decision making.
January 2001
To September 2012
Various Roles
at Samir Group
Location :
Saudi Arabia - Riyadh
Designation Chronology
• MM/ 2011 - September 2012, Sales Manager
• January 2009 - January 2011, Product Manager - Digital Signage Solutions
• January 2005 - January 2009, Key Accounts Manager
• January 2001 - January 2005, Senior Marketing Executive
Highlights u**
• Acknowledged for accomplishment of annual average sales targets of SR 10, 000, 000 and SR 5, 000, 000 respectively.
Responsibilities u**
Key Responsibilities - Sales Manager - Samir Group & NEC Display Solutions
• Involved in sale of Professional Monitors - Digital Signage and Hyper Wall Solutions across the target market segment.
• Analyzed annual unit and gross profit plans through implementation of effective marketing strategies.
• Defined sales objectives by forecasting/ developing annual sales quotas for regions and territories.
• Prepared projections for expected sales volume/ profit for existing and new products including field sales action plans for implementation of various sales programs.
Key Responsibilities - Product Manager - Digital Signage Solutions
• Managed product line life cycle from strategic planning to tactical activities aimed at accomplishment of business targets.
• Specified market requirements for existing/ future products based on market research, interaction with clients and prospects.
• Defined/ implemented company-wide go-to-market plan in coordination with various associated departments.
• Set up strategic partnerships based on market requirements.
Key Responsibilities - Key Accounts Manager
• Rendered qualitative presentations highlighting product capabilities for the technology audio visual & project division.
• Built/ maintained productive business relationship with major organizations across financial market & contracting companies like Saudi Oger -Saudi bin laden group (BTC -BTAT -SAS).
• Involved in design and installation of turnkey audio visual projects as full integrated solutions.
• Developed new business pitches for on-boarding of new clients.
Key Responsibilities - Senior Marketing Executive
• Involved in sale of projectors and plasma monitors -LCD's and audio systems across the target market segment.
• Implemented business strategies based on collated market intelligence on price, demand and competition.
• Focused on compilation/ distribution of financial and statistical information to enable effective management decision making.
• Prepared various reports based on product performance and market feedback.
• MM/ 2011 - September 2012, Sales Manager
• January 2009 - January 2011, Product Manager - Digital Signage Solutions
• January 2005 - January 2009, Key Accounts Manager
• January 2001 - January 2005, Senior Marketing Executive
Highlights u**
• Acknowledged for accomplishment of annual average sales targets of SR 10, 000, 000 and SR 5, 000, 000 respectively.
Responsibilities u**
Key Responsibilities - Sales Manager - Samir Group & NEC Display Solutions
• Involved in sale of Professional Monitors - Digital Signage and Hyper Wall Solutions across the target market segment.
• Analyzed annual unit and gross profit plans through implementation of effective marketing strategies.
• Defined sales objectives by forecasting/ developing annual sales quotas for regions and territories.
• Prepared projections for expected sales volume/ profit for existing and new products including field sales action plans for implementation of various sales programs.
Key Responsibilities - Product Manager - Digital Signage Solutions
• Managed product line life cycle from strategic planning to tactical activities aimed at accomplishment of business targets.
• Specified market requirements for existing/ future products based on market research, interaction with clients and prospects.
• Defined/ implemented company-wide go-to-market plan in coordination with various associated departments.
• Set up strategic partnerships based on market requirements.
Key Responsibilities - Key Accounts Manager
• Rendered qualitative presentations highlighting product capabilities for the technology audio visual & project division.
• Built/ maintained productive business relationship with major organizations across financial market & contracting companies like Saudi Oger -Saudi bin laden group (BTC -BTAT -SAS).
• Involved in design and installation of turnkey audio visual projects as full integrated solutions.
• Developed new business pitches for on-boarding of new clients.
Key Responsibilities - Senior Marketing Executive
• Involved in sale of projectors and plasma monitors -LCD's and audio systems across the target market segment.
• Implemented business strategies based on collated market intelligence on price, demand and competition.
• Focused on compilation/ distribution of financial and statistical information to enable effective management decision making.
• Prepared various reports based on product performance and market feedback.
April 1998
To January 2000
Sales Representative
at LG Electronics
Location :
Lebanon - Beirut
Responsibilitiesu**
• Catered to existing accounts, obtained orders and developed new accounts based on regular interaction with existing/ potential clients across the target market segment.
• Reengineered sales presentations/ efforts based on market requirements and evaluation of existing/ potential volume of dealers.
• Involved in submission of orders based on referred price lists and product literature.
• Analyzed competition and collated market intelligence on pricing, products, new products, delivery schedules, merchandising techniques, etc.
• Recommended changes in products, service, and policy by evaluating results and competitive developments.
• Updated the management on various market scenarios through various status reports.
• Enhanced client satisfaction through prompt resolution of issued and qualitative service delivery aligned to business requirements.
• Catered to existing accounts, obtained orders and developed new accounts based on regular interaction with existing/ potential clients across the target market segment.
• Reengineered sales presentations/ efforts based on market requirements and evaluation of existing/ potential volume of dealers.
• Involved in submission of orders based on referred price lists and product literature.
• Analyzed competition and collated market intelligence on pricing, products, new products, delivery schedules, merchandising techniques, etc.
• Recommended changes in products, service, and policy by evaluating results and competitive developments.
• Updated the management on various market scenarios through various status reports.
• Enhanced client satisfaction through prompt resolution of issued and qualitative service delivery aligned to business requirements.
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