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Toni Abou Rached, Director Manager Projects

Toni Abou Rached

Director Manager Projects·Hoshan group

Saudi Arabia

Bachelor's degree, Marketing And Sales

Work experience

Total years of experience: 26 years, 6 months

Director Manager Projects

January 2018 - Present

Hoshan group

Riyadh, Saudi Arabia

January 2018 - Present

Head of sales and consulting
Company industry:
FMCG
Job role:
Sales

Sales Projects Manager Central Region

October 2014 - December 2017

Almutlaq Furniture

Riyadh, Saudi Arabia

October 2014 - December 2017

Central Sales Manager Projects
Company industry:
Interior design
Job role:
Sales

Assistant Business Development Manager

September 2012 - November 2013

KPS - Kinnarps Project Solutions

Riyadh, Saudi Arabia

September 2012 - November 2013

Responsibilities u**
Business Development
• Focused on maximizing market penetration across key accounts and strategic geographies through identification/ development of new business opportunities.
• Developed customized business solutions based on client requirements to maintain a strong foothold amongst the target market segment.
• Maintained sales volume, product mix, selling price by keeping current with supply/ demand, changing trends, economic indicators, and competitors.
• Generated market awareness through implementation of various promotional schemes.
Team Management/ General Administration
• Groomed/ mentored team members in accomplishment of business targets.
• Enhanced team satisfaction through effective resolution of issues and implementation of various welfare measures.
• Managed administrative aspects related to day to day team operations.
• Drafted various status reports for the senior management team to enable effective decision making.
Company industry:
Interior design
Job role:
Marketing and PR

Various Roles

January 2001 - September 2012

Samir Group

Riyadh, Saudi Arabia

January 2001 - September 2012

Designation Chronology
• MM/ 2011 - September 2012, Sales Manager
• January 2009 - January 2011, Product Manager - Digital Signage Solutions
• January 2005 - January 2009, Key Accounts Manager
• January 2001 - January 2005, Senior Marketing Executive

Highlights u**
• Acknowledged for accomplishment of annual average sales targets of SR 10, 000, 000 and SR 5, 000, 000 respectively.

Responsibilities u**
Key Responsibilities - Sales Manager - Samir Group & NEC Display Solutions
• Involved in sale of Professional Monitors - Digital Signage and Hyper Wall Solutions across the target market segment.
• Analyzed annual unit and gross profit plans through implementation of effective marketing strategies.
• Defined sales objectives by forecasting/ developing annual sales quotas for regions and territories.
• Prepared projections for expected sales volume/ profit for existing and new products including field sales action plans for implementation of various sales programs.
Key Responsibilities - Product Manager - Digital Signage Solutions
• Managed product line life cycle from strategic planning to tactical activities aimed at accomplishment of business targets.
• Specified market requirements for existing/ future products based on market research, interaction with clients and prospects.
• Defined/ implemented company-wide go-to-market plan in coordination with various associated departments.
• Set up strategic partnerships based on market requirements.
Key Responsibilities - Key Accounts Manager
• Rendered qualitative presentations highlighting product capabilities for the technology audio visual & project division.
• Built/ maintained productive business relationship with major organizations across financial market & contracting companies like Saudi Oger -Saudi bin laden group (BTC -BTAT -SAS).
• Involved in design and installation of turnkey audio visual projects as full integrated solutions.
• Developed new business pitches for on-boarding of new clients.
Key Responsibilities - Senior Marketing Executive
• Involved in sale of projectors and plasma monitors -LCD's and audio systems across the target market segment.
• Implemented business strategies based on collated market intelligence on price, demand and competition.
• Focused on compilation/ distribution of financial and statistical information to enable effective management decision making.
• Prepared various reports based on product performance and market feedback.
Company industry:
Retail & Wholesale
Job role:
Management

Sales Representative

April 1998 - January 2000

LG Electronics

Beirut, Lebanon

April 1998 - January 2000

Responsibilitiesu**
• Catered to existing accounts, obtained orders and developed new accounts based on regular interaction with existing/ potential clients across the target market segment.
• Reengineered sales presentations/ efforts based on market requirements and evaluation of existing/ potential volume of dealers.
• Involved in submission of orders based on referred price lists and product literature.
• Analyzed competition and collated market intelligence on pricing, products, new products, delivery schedules, merchandising techniques, etc.
• Recommended changes in products, service, and policy by evaluating results and competitive developments.
• Updated the management on various market scenarios through various status reports.
• Enhanced client satisfaction through prompt resolution of issued and qualitative service delivery aligned to business requirements.
Company industry:
Industrial Production
Job role:
Sales

Education

Zahle

May 1998

May 1998

Bachelor's degree, Marketing And Sales

Lebanon

GPA (point): 16 out of 20

GPA (point): 16 out of 20

Skills

Market Penetration
Expert
Market Penetration
Expert
Key Account Management
Expert
Key Account Management
Expert
Market Analysis
Expert
Market Analysis
Expert
Product Management
Expert
Product Management
Expert
Business Development
Expert
Business Development
Expert
Analytical Ability, Critical Thinking, Decision Making and Problem Solving
Expert
Analytical Ability, Critical Thinking, Decision Making and Problem Solving
Expert
Standardized Policies and Procedures, Management Reporting
Expert
Standardized Policies and Procedures, Management Reporting
Expert
Product Distribution, Target Setting and Achievement
Expert
Product Distribution, Target Setting and Achievement
Expert
Clientele Development, Leadership, Team Building, Motivation
Expert
Clientele Development, Leadership, Team Building, Motivation
Expert
Product Positioning, Marketing Campaigns, SWOT Analysis
Expert
Product Positioning, Marketing Campaigns, SWOT Analysis
Expert
Market Penetration, Market Research, Competitor Analysis
Expert
Market Penetration, Market Research, Competitor Analysis
Expert
Strategic Sales & Marketing, Business Development
Expert
Strategic Sales & Marketing, Business Development
Expert
Revenue Generation, Target Achievement, Asset/Portfolio Management
Expert
Revenue Generation, Target Achievement, Asset/Portfolio Management
Expert
Communication, Time Management, Ability to work under pressure
Expert
Communication, Time Management, Ability to work under pressure
Expert
Premiere Customer and Service Management
Expert
Premiere Customer and Service Management
Expert
Market Penetration
Expert
Market Penetration
Expert
Key Account Management
Expert
Key Account Management
Expert
Market Analysis
Expert
Market Analysis
Expert
Product Management
Expert
Product Management
Expert
Business Development
Expert
Business Development
Expert

Languages

Arabic

Expert

English

Expert

Spanish

Expert

French

Native Speaker

Training and Certifications

Training
Sales and Technical
Onelan Digital Signage Solution
Sep 2008
NEC Latest Public Display Tech
NEC Public Display - Dubai
Feb 2005
Sales and Technical
BARCO Visualization Solution – Dubai
Mar 2007
Art of Negotating, Influencing, Communicating and Conflict Resolution
Intech International
May 2006
Leading Bold Change
ISB Worldwide Certified Master Trainer
Jan 2010
Sales and Technical
NEC Monitors Control and Command Centres
Feb 2011
Sales and Technical
Philips 3D solutions - Dubai
Feb 2008