Toni Nasta, e-Commerce Head of Electronics and Appliances

Toni Nasta

e-Commerce Head of Electronics and Appliances

Tawseel eCommerce Group

Location
Kuwait
Education
Diploma, Electronics Communications Engineering
Experience
22 years, 3 Months

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Work Experience

Total years of experience :22 years, 3 Months

e-Commerce Head of Electronics and Appliances at Tawseel eCommerce Group
  • Kuwait - Al Kuwait
  • My current job since April 2019
e-Commerce Marketplace Manager at Tawseel eCommerce Group
  • Kuwait - Al Kuwait
  • September 2016 to March 2019
Business Development Manager - Fashion Category at Souq.com
  • Kuwait - Al Kuwait
  • January 2015 to May 2016

- Actively sourcing, gathering leads, and visiting new sellers to bring on board and expand the sellers’ data base.
- Conducting meetings with new leads and pitch-present.
- Advice seller based on the nature of their business which business module is best for optimum
revenue.
- Consulting with sellers to increase revenue by adding unique selection, deliver the best listing
quality on the site.
- Providing e-commerce knowledge and training to sellers to successfully manage their accounts
on Souq.com
- Proactively following current fashion trends, attending industry functions, such as association
events and conferences.
- Responsible for meeting sales targets through motivating and developing staff, consistently achieving and surpassing Key Performance Indicators
- Supporting and providing the team with necessary information regarding sellers’ products and
policies.
- Identifying opportunities for campaigns, services, and distribution channels that will lead to
increase the sales.
- Developing and controlling all promotional activities with the merchandising team to create
competitive image and ensure that it reaches target customers in a cost effective manner.
- Working with marketing team to have the sellers’ products promoted onsite, offsite and in all
social media channels.
- Planning and implementing strategies to achieve required target by the company.
- Managing category inventory levels to ensure optimum stocking levels at all time
- Handling new product evaluations and introductions.
- Communicating with procurement & logistics department to secure high level of fulfillment.

Business Development Manager at First Source
  • Kuwait - Al Kuwait
  • August 2009 to December 2014

- Responsible for meeting sales targets through motivating and developing staff, consistently achieving and surpassing Key Performance Indicators
- Identifying and pursuing new business opportunities by finding and qualifying potential clients.
- Providing products and services to KBR Jordan, Kuwait, Dubai and Iraq, in addition to other important vendors such as; TWI, Lockheed Martin Corporation and DynCorp.
- Providing digital marketing, social media services, websites and mobile application to Business clients ( Commercial Facilities Co, Acquire General Trading, City Center, Tejan Dental, etc )
- Handling US military major contractors businesses Fluor, BAE Systems, KBR and DynCorp.
- Building and developing strong relationships with decision makes and suppliers.
- Maintaining regular communication with clients and key stakeholders via phone, e-mail and in
person meetings.
- Acquired Juan Valdes Café Franchise (Colombian Coffee Company) in 2013.
- Planning and implementing strategies to meet all goals.
- Analyzing profit and loss statements.

Key Account Manager at 4C Technologies Inc
  • Jordan - Amman
  • March 2006 to June 2009

- Generating sales for a portfolio of accounts and reach the company's sales target.
- Responding to all inquiries, cancellation requests, and sales requests within specified timeframe of the tender.
- Improving demand planning accuracy and reflect demand by controlling quarterly forecast.
- Providing products & services to major US contractors (KBR, DynCorp and Fluor).
- Providing industrial, electrical and safety tools.
- Providing products such as (Generators, HVM spare parts, Forklifts, computers, networking and telecommunication equipment to fulfil the tender requirements.
- Working closely with purchasing team on quotes and tenders.
- Coordinating with the clients on their requirements and ensured high level of clients’ satisfaction.
- Researching and sourcing companies to obtain competitive prices.
- Supervising logistical operations including freight forwarding, airfreight, overland transport and custom clearance.
- Managing and inspecting delivered material at vendor warehouses along with settling unexpected issues related to shortage or defected items, as per the customers procedures.

Sales Manager at Primo Emporio
  • Kuwait - Al Kuwait
  • February 2004 to March 2006

- Demonstrating sales leadership by playing an active role in the store through customer engagement and ensuring the highest level of customer service is provided.
- Up selling, cross selling and making recommendations to customers.
- Determining marketing strategy changes by reviewing operating, financial statements and departmental sales records.
- Arrange the visual merchandise as per the planogram provided by the brand.
- Proactively following current fashion trends, industry news and technology as well as analyzing key competitors in the market.
- Providing ongoing training and staff coaching for latest trends.
- Participating in physical inventory preparation and counts.

Sales Engineer at Universe Computers
  • Kuwait - Al Kuwait
  • October 2001 to January 2004

- Approaching new clients’ portfolio in the Oil and Gas sector (KPC, KNPC, KOTC).
- Managing and maintaining existing corporate accounts in the Banking and Telecom sectors.
- Conducting client visits and business meetings regularly to introduce new products and technologies.
- Preparing monthly sales reports and present to the Sales Management team
- Following up with clients after sale to ensure clients satisfaction.
- Contract negotiation and Discount management
- Following up on payments and collections.

Education

Diploma, Electronics Communications Engineering
  • at The Public Authority for Applied Education & Training
  • June 2001

Engineering

Specialties & Skills

B2B eCommerce
Fashion Retail
Pricing Strategy
Business Development
Team leader with the ability to manage different calibre of people
Extensive knowledge of Microsoft operating system, MAC and MS Office.
Excellent internet browsing and email skills.
Fashion consultant, personal and mystery shopper.

Languages

Arabic
Native Speaker
English
Expert
Serbian
Intermediate

Training and Certifications

Advanced Google Analytics (Certificate)
Date Attended:
February 2019
Valid Until:
February 2022
Google Analytics for Beginners (Certificate)
Date Attended:
February 2019
Valid Until:
February 2021
Cisco Certified Network Associate, CCNA (Training)
Training Institute:
Cisco Certified Network Associate
Date Attended:
January 2002
Cisco Sales Expert Certified (Training)
Training Institute:
Cisco Sales Expert Certified
Date Attended:
May 2003
Cisco Certified Design Associate,CCDA (Training)
Training Institute:
Cisco Certified Design Associate
Date Attended:
February 2003