Tooba Shams

Led cross-functional collaborations with OpCo leadership and POCs to align
content with internal and external communication strategy.
Orchestrating brand-building campaigns and cross-platform communication..
Expert in maintaining employee engagement through timely and relevant
information dissemination across diverse channels.
Proficient in media relations, policy development, and executing sustainability
initiatives aligned with UN SDGs.

Branding/marketing for National Expansion Plan for NICs and Regional Plan9
projects.
Best marketing campaign: recruiting 3 individuals for 21 centers across Pakistan.
Devised and executed marketing strategy for 20 launchpads, driving an impressive
4, 000+ applications for NEP_NICs and 1, 000+ applications for RP9.
Managed 20 launchpads, providing impactful hands-on experience to participants
through skilled team management.

Implemented impactful social media campaigns for startups of Plan9.
Launchpad campaign for startup application, event management and PR.
Producing content (videos/photos/articles) to highlight the dynamic startups of
Launchpad.

Managed full project cycles, from briefs to final deliverables.
Ensured smooth creative processes, approvals, and timely delivery.
Encompassing client engagement, approvals, invoicing, pre-production support.

Executed impactful campaigns for renowned Lahore eateries.
Orchestrated persuasive strategies, managed Facebook scheduling, and
transformed complex data into actionable insights.

Conducted market research, data analysis, and collaborative efforts to develop
effective marketing strategies.
Presented digital media strategies for esteemed brands including ICCI, PFDC
Sunsilk, Warid Telcom, Huawei, OLX, Porsche (Pakistan), and Toyota.