Marketing Manager
Subway International- MENAP Regional Office
Total years of experience :12 years, 11 Months
Strategic Planning and Execution for Turkey & MENAP
Partnering with key stakeholders to develop short and long term strategic marketing business need plans
Working with Agencies, Global Regional Offices, Headquarters of Subway International in the USA, Supply Chain management (IPC), BDAs, and board members to develop strategies and tactics.
Marketing Insights & Research:
Managing creation of consumer insight studies, market research studies, and Brand Trackers with global Research companies.
Understanding the economical and demographical profiles of the consumer profile across MENAP.
Developing Marketing strategies and lead on execution based on business needs and consumer insight studies.
Developing resources, processes and tools to effectively measure the performance of programs.
Leadership:
Providing strategic leadership and direction to agencies, and supply chain. Managing boards, and marketing coordinators.
Agencies:
Providing strategic brand direction and lead efforts with creative, media, and PR agencies.
In-store profit building strategies:
Developing and improving profit building strategies at store level to increase AUV/FS See less
Home Appliances: “Hoover” Brand
Automotive: “Dunlop” Brand
Marketing & Commercial Executive
Brand Management:
− Regular market visits to ensure the proper brand concept implementation
− Communicating with overseas suppliers & Dealers
− Researching competitive products by identifying and evaluating product characteristics, market share, and pricing
− Set Marketing budget
Promotion and Advertising:
− Overall marketing strategy and execution of plans for Hoover & Dunlop
− Monitoring Market activities of Competitors
− Ensuring effective, branded marketing communications including print communications, and advertising
- Develop on-going liaison with key management, and sales department, to ensure that significant developments in the field are identified and monitored.
Sales & Stock Management:
- Assist the Managing Director in setting forecasts and pricing policies.
- Coordinate, follow up and train a team of 5.
− Monitor sales constantly
− Setting sales targets for promoters
− Managing sales operations for A class customers
− Key Account: Spinneys -BHV-Abed Tahan & Sons (HOOVER)
- Enhance & Improve in store brand visibility
− Plan and Support Promotions and special events
My second degree program; is based in New york. Im enrolled in the external degree program through AUST. Course materials are learned online, instructors visit Lebanon once every semester to meet and evaluate with the students, virtual classes are given through skype, and finally the exams are taken in AUST campus upon the monitoring of the university.
CLASS OF 2008