Director Of Sales And Marketing
Ihg
Total des années d'expérience :31 years, 3 Mois
June 2017 till Now;
Director of sales and marketing at IHG Cairo CityStars
June 2013 till May 2017 :
Director of Marketing at Four seasons resort Sharm El sheikh. Hi
From January 2009 till May 2012
Director of sales & Marketing at HYATT Hotels and Resorts Egypt
• Set hotel sales selling strategies to achieve the most profitable situation in term of revenues while keeping the hotel position and remains applicable with the hotel company vision to reach the required mission.
• set yearly targets for the sales team through detailed actions according to it's computability with the hotel strategies.
• Responsible for Marketing Budget and Marketing Plan
• Approve marketing action plan yearly to marketing communication & P.R.
• Review marketing actions & convey the updates either with new actions to approve it financially or any other update as switch action then changing the expenses to accrual it to suitable date.
• Responsible for hotel budget figures; ensure delivering it or Justify reasons behind not delivering it in case of critical issues or market trends.
• Responsible for marketing the Hotel worldwide using different tools by attending trade shows or road show or other tools as Press trips social events according to the suitable tool.
• Ensure that the hotel sales department through Director Of sales effectively supports the acquisition, development and retention of accounts as per the business plans objectives and sales actions.
• Set hotel rates structure for all segments and matching these rates with it's production to achieve the hotel budgeted figures according to the hotel strategy and Sales & Marketing action plans.
• Ensure that Sales & Marketing up keep the company standards in selling or marketing the hotel by follow up on different communication tools launched promotions campaigns; web sites; in addition ensure rates parity that launched in the market
• Direct, coach, track and counsel Sales & Marketing team and ensure Hyatt international standards are maintained at all times.
• Disseminate sales related information to other departments (Credit, Front Office, Food & Beverages, etc ).
June 2017 till Now;
Director of sales and marketing at IHG Cairo CityStars
June 2013 till May 2017 :
Director of Marketing at Four seasons resort Sharm El sheikh. Hi
From January 2009 till May 2012
Director of sales & Marketing at HYATT Hotels and Resorts Egypt
• Set hotel sales selling strategies to achieve the most profitable situation in term of revenues while keeping the hotel position and remains applicable with the hotel company vision to reach the required mission.
• set yearly targets for the sales team through detailed actions according to it's computability with the hotel strategies.
• Responsible for Marketing Budget and Marketing Plan
• Approve marketing action plan yearly to marketing communication & P.R.
• Review marketing actions & convey the updates either with new actions to approve it financially or any other update as switch action then changing the expenses to accrual it to suitable date.
• Responsible for hotel budget figures; ensure delivering it or Justify reasons behind not delivering it in case of critical issues or market trends.
• Responsible for marketing the Hotel worldwide using different tools by attending trade shows or road show or other tools as Press trips social events according to the suitable tool.
• Ensure that the hotel sales department through Director Of sales effectively supports the acquisition, development and retention of accounts as per the business plans objectives and sales actions.
• Set hotel rates structure for all segments and matching these rates with it's production to achieve the hotel budgeted figures according to the hotel strategy and Sales & Marketing action plans.
• Ensure that Sales & Marketing up keep the company standards in selling or marketing the hotel by follow up on different communication tools launched promotions campaigns; web sites; in addition ensure rates parity that launched in the market
• Direct, coach, track and counsel Sales & Marketing team and ensure Hyatt international standards are maintained at all times.
• Disseminate sales related information to other departments (Credit, Front Office, Food & Beverages, etc ).
January 2008 till Dec 2010
Director of sales Hyatt Resorts Egypt
( Hyatt Regency Sharm El Sheikh & Hyatt Regency Taba Heights)
March 2006 till Dec 2007
Director of sales Grand Hyatt Cairo
Sept. 2004 till March 2006
• Associate Director of sales Grand Hyatt Cairo
• Prepare along with the Director of Marketing the marketing business plan
• Responsible to Set the Leisure & MICE strategies include all detailed actions; and manage their cost compared to the expected revenue generated from those
actions.
• Set & develop sales action plans and personal business plan for each sales
person (setting goals and discuss it with each sales person);Also responsible in planning all Travel actions i.e. sales trips, trade shows and Road shows in
addition to the Planned Fam trips.
• Ensure the implementation of all plans and the achievement of personal
business plan for each sales person (achieving the Target)
• Responsible for achieving the Travel & tourism and groups budget
• Submit the Sales & Marketing Monthly report and present it along with the director of marketing to the General Manager and the Exec. Members.
• To ensure that the hotel sales department effectively supports the acquisition,
development and retention of accounts as per the business plans objectives and sales activity plan.
• Responsible to set all Wholesaler rates by conducting market analysis to determine guest needs, occupancy potential, desired rates to achieve the
optimum revenue to the hotel.
• Responsible on all Travel Agents and Wholesaler's signed contracts in order to maintain the hotel's rates structure and ensure the hotel rates integrity.
• Direct, coach, track and counsel Sales staff and ensure Hyatt International
standards are maintained at all times.
February 2002 till September 2004
Senior Sales Manager Hyatt Hotels & Resorts Egypt
• Maintain a consistent and effective tracing of all business deals for Hyatt Hotels in
Egypt.
• Managing a tracing of accounts corresponding to local and international
• Managing a tracing of accounts corresponding to local and international markets through local T/A and Int'l. T. O) in terms of Contracting; rate negotiating;
allotments and production.
• Provide feedback to the DOS/DOM on changing market conditions; including
trends in the competition, as a result of direct sales solicitation, telephone and direct mail.
87 EL HEGAZ STREET, FLAT 46, HELIOPOLIS. CAIRO. EGYPT.
TEL: 202-6335067 MOBILE: 0100-1299910 - EMAIL: TAMER.
• Maintains a high level of exposure in the hotel in different market areas (Corporate
companies, local Travel agents, international tour operators and Incentive houses with their local DMC; through direct sales calls; telephone solicitation,
entertainment, Fam trips, trade shows, Sales trips and written communications.
• Assist in creation, preparation and launching of any packages and/ or promotions
that will show an increase in the volume business and its Revenue to the property.
• Leads and direct sales team in different segments to ensure proper exposure in the market place as well as the target achievements.
• Performs related duties and special projects as assigned
May 2000 till February 2002.
Sales Manager Hyatt Hotels & Resorts Egypt.
• Help in achieving and increasing the budgeted hotel's market share.
• Plan and conduct daily sales calls and submit weekly reports
• Compile and provide feedback on competitors, promotions, events, and client's
observations.
• Taking major role in rates structuring by researching the market in terms of potentiality and competition selling rates as well as the rates feasibility versus
targeted plans.
• Identifying key potential and prospect (Retention and Acquisition accounts) and ensuring a full coverage in all terms (hunting the competition key accounts and
market potentials)
• Maintain a constant and effective tracing for all business deals.
• Participate in setting and executing the marketing plan.
• Submit the personal business plans for the next incoming year.
• Maintain an up to date record of companies' profiles, materialization, contacts,
preferred hotels and their lost business.
• Submit the Monthly report including the achieved productions (Groups and FIT)
January 1999 till May 2000
Sales Executive - Tour & Travel Conrad Cairo
• Plan and conduct a total of 100 sales calls monthly basis.
• Through Proper account management and working closely over a partnership
style with our accounts have managed to enhance our accounts' productivity in terms of room nights and revenue.
• Being well spread in the marketing in Egypt based on the daily sales calls and telephone solicitations; in addition hunting that enabled me to have an extensive
account data base; and this enabled me to well introduce my property with its high and new standard to the market and grant them a considerable market share as well as contributing in the increasing our hotel occupancy and revenue.
• Participating in setting and executing action plans, and to attend the hotel's
promotional functions. Being a part of a team that comprises of 12 members and handling 3 operational hotels enabled me to promote my abilities to work as a
team member as well as enhancing my communication skills within the team and the hotels operations, moreover polishing my resilience abilities.
• Constantly update my mailing list.
Sales Coordinator Conrad Int'l Cairo
July 1997 till January 1998
Sales Coordinator Semiramis Int. Cairo
• Being the link and the communications core between sales office and our hotel
operations and the R/A or Meeting Planners.
• Handling market Statistics reports by issuing the consolidated tour operators
reports and the business performance report.
• To conduct 80 monthly face- to- face calls and reported into Fidelio Sales and catering system
• Assurance of active participation and close follow up on all segments.
• Participating in setting and executing action plans, and to attend the hotel's
promotional functions.
• Schedule in house inspections, and entertain decision- makers on regular basis, in order to sustain Corporation for the potential business.
• To contain a consistent and effective tracing of all business leads until they
materialize.
• To ensure a proper and updated filing for all accounts handled prospects.
• Schedule mailing list to the prospect accounts.
• Coordinate with all hotel departments, following up for all customer business
requirements.
• Orientation tour to Fam-trip groups, in order to sustain corporation for the potential
business.
• Controlling the hotel room's group chart (controlling the group ceiling)
December 1995 till July 1997 Semiramis Int. Cairo
November 94 till December 95 Le Meridian Heliopolis
Senior Reception
January 1992 till November 1994
Senior Front Desk Jeddah Sheraton Hotel
January 1990 till December 1991
Shift Leader Novotel Cairo Airport Hotel
• Train and supervision front desk personnel on front office standards operating
procedures.
• Handle guest comment & complaints.
• Control rooms' reports to insure maximum room revenue.
• Audit groups' account & supervision on duty front office cashier.
• Pre-registration for VIPs, groups and delegations.
• Overlook workload during the shift.
• Have complete knowledge of hotel rates, packages discounts, and how to handle
each.
87 EL HEGAZ STREET, FLAT 46, HELIOPOLIS. CAIRO. EGYPT.
TEL: 202-6335067 MOBILE: 0100-1299910 - EMAIL: TAMER.REFAAT20120@HYATT.COM
• Promoting up selling the hotel packages & programs.
• Guest registration and room assignments, accommodating special requests.
• Cash register and posting.
• Update current information in hotel, including daily catering functions
1996 BACHELOR OF COMMERCE " BUSINESS ADMINISTRATION", AIN SHAMS
1991 Hotel services and Management Diploma (DPS), American University in Cairo
1989 High school graduated from El Nasr School, (Ex. The English School)