Account Director
Omnia
مجموع سنوات الخبرة :10 years, 2 أشهر
• Delivers on distinct strategic spheres of account, brand and business
• Manages 30 % of the brand business with a portfolio of multi-sector accounts and turnover of AED 3 million, inclusive of retained accounts
• Shapes brand, marketing and product strategy development across client and agency with an insight driven approach
• Curates creative strategy through research based briefs, concept development, naming strategy and copywriting
• Continuously explores, tests and evaluates account models and frameworks to deliver shared profitability and efficiency across client and agency
• Manages campaign delivery across all third party relationships with advisory on media strategy, social media, and mixed media production
• Grows client relationships and identifies potential business opportunities with
existing and potential clients
• Contributes to internal marketing across business development, thought leadership activities and content marketing
• Acts as the sole agency representative working on-site with the client to lead the development, and implementation of the Noor Bank account
• Manages a team of 8 and develops creative strategy and concepts for bank wide campaigns through digital and print channels
• Audits bank wide collaterals to ensure compatibility with the brand guidelines
• Manages job timelines, volume and quality (Increased year on year job volume by 110% in 2017 and maintained an average of 276 jobs per
month)
• Builds lasting relationships with client stakeholders through management
of all on-site discussions, presentations and workshops
• Manages periodic reporting and workflow analysis to develop process improvement strategies
• Built a strong sales pipeline by creating and maintaining a portfolio of 200 multi-sector companies in the GCC (including a banking portfolio of 80
GCC banks)
• Delivered all RFP documents and supported senior management in corresponding pitches and negotiations
• Served as the sole point of contact for existing client accounts by liaising with 3 global designs teams across London, Istanbul and Mumbai to
produce top-notch creative work
• Developed the project direction through client workshops, brand and customer experience strategy and market knowledge
• Supported investment, advisory and operations teams in the management
of 200 high net worth portfolios as a sole point of internal liaison
• Determined appropriate risk -return allocations through
- Analysis of asset performance, and due diligence on investments
(equities, fixed income, commodities, hedge funds, and real estate)
- Attendance of client meetings to understand unique client
personal and cash flow objectives
- Evaluation of portfolio sustainability at different spend/
withdrawal levels using Monte Carlo simulated software
• Assisted all teams in financial projects spanning areas like mortgage refinancing,
buyout strategies, interest rate sensitivity, tax law and trust implications,
quantitative evaluation of insurance policies, and IMPACT bond strategy
• Managed firm wide transition from a paper based reporting system to digital CRM system Tamarac
•Managed all client communication including periodic investment policy statements and billing
MSc in Marketing Management - Courses: Strategic Marketing, Buyer Behavior, Product, Brand & Pricing, Routes to Market, Marketing Communications, Marketing Research, Financial Management; Grade: 2:1; Class: Merit Participant, Regional Chartered Institute of Marketing Pitch Competition (2013) in London; Client: British Fashion Council Finalist, National Chartered Institue of Marketing Pitch Competition (2014) in UK; Client: Mars, Inc.
Graduation: December 2010 University of Colorado at Boulder Major: Bachelor of Science in Business Administration - Finance Emphasis GPA: 3.38 Key Courses: Corporate Finance, Investment Management, Portfolio Management, Financial Markets & Institutions, Capital Investment Analysis, Corporate Accounting 1 & 2, Marketing Research, Consumer Behavior