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Tulin Bakeer, ALP Lead Facilitator & Executive Coach — AI for Government Leaders Executive Program

Tulin Bakeer

ALP Lead Facilitator & Executive Coach — AI for Government Leaders Executive Program·Gov Campus

الأردن

ماجستير, MBA in Media Leadership (Pass with Merit)

الخبرة العملية

مجموع سنوات الخبرة: 31 سنوات, 2 أشهر

ALP Lead Facilitator & Executive Coach — AI for Government Leaders Executive Program

يونيو 2026 - حتى الآن

Gov Campus

عمان، الأردن

يونيو 2026 - حتى الآن

An Executive Leadership Program on Artificial Intelligence for Jordan's Public Sector
Leading the Action Learning Project (ALP) track for Jordan's national public-sector leadership cohort, guiding teams of senior officials from ministries and government entities through a six-month applied learning journey on real national AI challenges.
Facilitating the ALP process end to end: problem framing, research, solution design, and final presentation to the program's Senior Review Panel.
Delivering the face-to-face ALP workshops and guiding milestone deliverables between sessions.
Supporting cross-sectoral teams in developing fully developed AI proposals aligned with Jordan's national priorities.
مجال الشركة:
خدمات الاستشارات التجارية

Independent Communications & Media Consultant

يوليو 2020 - حتى الآن

Freelance

عمان، الأردن •هجين

يوليو 2020 - حتى الآن

Advising development partners, government institutions, and civil society organizations across the MENA region on strategic communication, digital engagement, and policy-driven outreach.

• Supporting government and donor-funded initiatives in designing evidence-based communication strategies for behavior change, institutional visibility, and public-private dialogue (PPD), with emphasis on transparency, reform, and modernization.

• Leading the development of high-impact toolkits, messaging frameworks, and outreach plans aligned with the strategic goals and branding standards of USAID, EU, GIZ, the World Bank, and national institutions.

• Integrating social marketing, media policy, stakeholder mapping, and AI-assisted research methods to enhance strategy design, monitoring & evaluation, and adaptive implementation.

• Delivering technical assistance and coaching across thematic areas including economic development, fiscal and trade reform, GBV prevention, women’s empowerment, and communication in fragile or transitional environments.

• Contributing to thought leadership and institutional strengthening through long and short-term consultancies, tailored training programs, and regional knowledge products that support public sector innovation and citizen engagement.
مجال الشركة:
خدمات الاستشارات التجارية
الدور الوظيفي:
استشارات

Communications Consultant and Trainer — GBV Prevention & Security Sector

يوليو 2024 - ديسمبر 2024

GIZ Jordan · Freelance

عمان، الأردن

يوليو 2024 - ديسمبر 2024

Supporting Systems for Gender-Based Violence Prevention and Protection, EU-funded Project Implemented by GIZ
Led the design and delivery of a national GBV Awareness Toolkit and multi-stakeholder training initiative to strengthen communication capacity within Jordan’s Family Protection and Juvenile Department (FPJD).
• Developed three integrated modules covering interpersonal communication, formative research, and strategic campaign design.
• Delivered workshops and tailored coaching to 30+ officers across FPJD and CBOs.
• Applied behavior change methodologies and stakeholder insights to ensure relevance, reach, and operational sustainability.
• Recognized by GIZ leadership for delivering one of the most impactful GBV communication toolkits and training programs implemented in collaboration with the Family Protection and Juvenile Department.
مجال الشركة:
خدمات الاستشارات التجارية

Media Policy Expert — Government Communication Ecosystem

أكتوبر 2023 - أبريل 2024

IBF & EPLO

عمان، الأردن

أكتوبر 2023 - أبريل 2024

Technical Assistance to the Ministry of Government Communication, Enhancing the Media and Communication Ecosystem and Institutional Environment in Jordan, EU-funded Project Implemented by Ibf and EPLO
Led the development of strategic frameworks to modernize public communication in Jordan.
• Authored the Strategic Work Plan, Technical Assistance Needs Assessment, and Comparative Benchmarking Report.
• Facilitated stakeholder consultations with MoGC leadership, Petra News Agency, and the Jordan Media Commission.
• Benchmarked best practices from SA, UAE, Qatar, and Morocco, producing a roadmap for institutional reform and capacity building.
مجال الشركة:
خدمات الاستشارات التجارية

Communications & Visibility Expert — Education & TVET Reform

فبراير 2023 - ديسمبر 2023

DAI

عمان، الأردن

فبراير 2023 - ديسمبر 2023

EU-funded Project - Technical Assistance to Support the Quality of Education and TVET, Implemented by DAI Global Austria GmbH & Co KG
Designed and implemented a strategic communication and visibility plan aligned with EU branding and stakeholder engagement requirements.
• Produced success stories, newsletters, and digital outreach content.
• Strengthened institutional visibility across partner ministries and education stakeholders.
مجال الشركة:
خدمات الاستشارات التجارية

Strategic Communications Consultant — Refugee & Displacement

يناير 2023 - ديسمبر 2023

German Ministry for Economic Cooperation and Development

عمان، الأردن

يناير 2023 - ديسمبر 2023

GIZ Strengthening the Influence of Palestinian Refugees on their Living Conditions in the MENA Region (PART II), Commissioned by the German Ministry for Economic Cooperation and Development (BMZ)
Developed and delivered a comprehensive communication strategy for the Department of Palestinian Affairs (DPA) to enhance advocacy and institutional outreach.
• Led national qualitative research (6 FGDs, 117 surveys, 9 KIIs) across refugee communities and stakeholder agencies.
• Authored internal and external strategies with actionable tools and communication protocols.
• Facilitated targeted workshops and on-the-job coaching to DPA staff.
مجال الشركة:
خدمات الاستشارات التجارية

Communications and Event Management Consultant

يوليو 2023 - سبتمبر 2023

Development Pathways Ltd

عمان، الأردن

يوليو 2023 - سبتمبر 2023

Inclusive Social Security Policy Forum (ISSPF), A Collaborative Endeavor by The Ford Foundation, Development Pathways, and Arab Renaissance for Democracy and Development
Managed regional conference planning and outreach strategy for advancing inclusive social protection policy.
• Developed a multi-platform social media campaign.
• Coordinated communication materials and regional partnerships.
• Delivered seamless logistics and stakeholder communication workflows
مجال الشركة:
المنظمات غير الربحية

Communications Expert— MSME & Private Sector Digital Communication

يوليو 2023 - سبتمبر 2023

German Ministry for Economic Cooperation and Development

عمان، الأردن

يوليو 2023 - سبتمبر 2023

GIZ Employment-Oriented Micro, Small, and Medium-Sized Enterprises (MSME) Development in Jordan, Commissioned by the German Ministry for Economic Cooperation and Development (BMZ) and Implemented by FAKT
Crafted a sector-specific communication strategy and digital engagement toolkit to enhance visibility and outreach of the MSME Unit.
• Authored a practical social media guide and events management framework.
• Delivered participatory workshops and coaching sessions for institutional staff.
مجال الشركة:
خدمات الاستشارات التجارية

Communications Consultant and Trainer

يونيو 2023 - يونيو 2023

Central Bank of Libya & Libya Audit Bureau

تونس، تونس

يونيو 2023 - يونيو 2023

USAID Libya Public Financial Management Project, Implemented by Economic Integration Forum under contract with Pragma Corporation
Enhanced the strategic communication skills of Libya’s Central Bank and Audit Bureau.
• Designed and delivered targeted training modules on media strategy, creative content, and stakeholder engagement.
• Facilitated alignment sessions on outreach priorities and institutional messaging.
• Documented deliverables through structured weekly and mission reports.
مجال الشركة:
خدمات الاستشارات التجارية

Communications Manager / Consultant

سبتمبر 2022 - يناير 2023

USAID MAKANATI — Women’s Economic Empowerment and Leadership Activity — EnCompass LLC

عمان، الأردن

سبتمبر 2022 - يناير 2023

USAID MAKANATI | Women’s Economic Empowerment and Leadership Activity, Implemented by EnCompass LLC
Developed a comprehensive communication and branding strategy to promote women’s leadership and inclusion in Jordan.
• Refined core program narratives and strategic messaging.
• Produced high-visibility content aligned with USAID and gender-sensitive communication standards.
مجال الشركة:
خدمات الاستشارات التجارية

Strategic Communication Lead

يناير 2022 - أكتوبر 2022

European Union

دمشق، سوريا •عن بُعد

يناير 2022 - أكتوبر 2022

Communicating EU Actions in Syria Project, EU Delegation
Led a communication training needs assessment and developed strategic training tools for 20+ EU-funded projects.
• Designed modular communication toolkits (press templates, how-to guides, and visibility decks).
• Delivered targeted training sessions for 56 communication focal points.
• Developed strategic recommendations to improve outreach and compliance.
مجال الشركة:
خدمات الاستشارات التجارية
الدور الوظيفي:
التسويق والعلاقات العامة

Public-Private Dialogue & Regulatory Consultation Advisor

أغسطس 2020 - مايو 2021

— Pragma Corporation — Presidential Council Government Decision Support Center

طرابلس، ليبيا •هجين

أغسطس 2020 - مايو 2021

USAID Libya Public Financial Management Project, Implemented by Economic Integration Forum under contract with Pragma Corporation
Led public-private dialogue (PPD) strategy and communication components, strengthening Libya’s institutional capacity for economic reform.
• Designed the Public-Private Dialogue & Regulatory Consultation Handbook aligned with international best practices.
• Trained the Government Decision Support Center and Libyan Business Council in advocacy, negotiation, and facilitation.
• Conducted qualitative research and FGDs to identify reform priorities and design dialogue platforms.
مجال الشركة:
خدمات الاستشارات التجارية

Public-Private Dialogue Expert

أغسطس 2020 - ديسمبر 2020

Pragma Corporation

عدن، اليمن •عن بُعد

أغسطس 2020 - ديسمبر 2020

USAID Yemen Economy Reform and Livelihoods Project, Implemented by Economic Integration Forum
Led PPD strategy development and capacity-building for Yemen’s trade facilitation stakeholders.
• Developed tailored PPD guidelines and engagement frameworks for the National Committee on Trade Facilitation.
• Delivered webinars and coaching on WTO-aligned dialogue and policy communication.
• Supported the identification of priority reform areas with stakeholders.
مجال الشركة:
خدمات الاستشارات التجارية

Public Private Dialogue and Communication Director

مايو 2016 - يوليو 2020

Deloitte

عمان، الأردن

مايو 2016 - يوليو 2020

USAID Jordan Fiscal Reform and Public Financial Management Activity (FRPFM), Implemented by Deloitte
Directed national communication and outreach strategy supporting macro-fiscal policy reform.
Led the development of MoF communication strategies and assessments across key reporting entities.
Designed media interview guides, social media protocols, and crisis communication plans.
Managed national campaigns (e.g. E-Tax Services) and facilitated 7 high-level PPDs with 400+ stakeholders.
Partnered with the Jordan Media Institute to train journalists in fiscal reporting.
مجال الشركة:
خدمات الاستشارات التجارية

Communication Consultant and Trainer – Al-Shura Council

يناير 2016 - مايو 2016

World Bank

اربيل، العراق •هجين

يناير 2016 - مايو 2016

Developed a communication strategy to enhance institutional transparency and public engagement.
• Conducted qualitative research and stakeholder interviews to design a context-specific outreach strategy.
• Delivered training to internal teams and advised on branding, messaging, and stakeholder alignment.
مجال الشركة:
خدمات الاستشارات التجارية

Communications Consultant

مارس 2015 - مايو 2015

European Union - NTU International

عمان، الأردن

مارس 2015 - مايو 2015

EU Support for Justice Reform in Jordan
Contributed to the strategic development of a communication plan to support justice sector reform and EU visibility goals.
• Designed a tailored communication strategy and implementation roadmap informed by stakeholder interviews and qualitative research.
• Developed digital content and social media campaigns to communicate reform messages and enhance public engagement.
• Aligned communication activities with institutional reform priorities, raising project visibility and stakeholder awareness.
مجال الشركة:
خدمات الاستشارات التجارية
الدور الوظيفي:
التسويق والعلاقات العامة

Public Outreach & Communication Team Lead

يناير 2010 - يوليو 2014

DAI

عمان، الأردن

يناير 2010 - يوليو 2014

USAID Jordan Fiscal Reform II Project (FRP II), Implemented by DAI
Directed strategic communication and outreach under a $45M economic reform program.
• Led national campaigns (e.g., “File Your Complaint, ” “Where the Tax Money Goes”) with budgets exceeding $1M.
• Designed and implemented the Audit Bureau’s first communication strategy.
• Managed contractors and outreach teams to deliver targeted public engagement across fiscal policy themes.
مجال الشركة:
خدمات الاستشارات التجارية
الدور الوظيفي:
الإدارة

Communication Manager

فبراير 2009 - ديسمبر 2009

European Union

عمان، الأردن

فبراير 2009 - ديسمبر 2009

EU-funded Jordan Services Modernization Program (JSMP), Managed by Jordan Enterprise Development Cooperation and Implemented by ECORYS Nederland B.V.
Oversaw communication strategy, branding, and training for grantees.
• Conducted training needs assessments and streamlined outreach procedures.
• Developed branding guidelines and optimized communication resources.
مجال الشركة:
خدمات الاستشارات التجارية
الدور الوظيفي:
إدارية

Senior Solution Specialist

نوفمبر 2006 - فبراير 2009

USAID Jordan Economic Development Program (SABEQ), Implemented by Deloitte Consulting LLP

عمان، الأردن

نوفمبر 2006 - فبراير 2009

USAID Jordan Economic Development Program (SABEQ), Implemented by Deloitte Consulting LLP
Led communication, training, and PPD efforts to support private sector competitiveness.
• Designed outreach strategies and supported national events like the Jordan Job Fair & Training Expo.
• Trained ministries, CSOs, and grantees in communication and visibility compliance.
• Recognized by leadership for high-volume delivery and professionalism under pressure.
مجال الشركة:
خدمات الاستشارات التجارية
الدور الوظيفي:
تكنولوجيا المعلومات

Training & Events Specialist

مارس 1998 - أكتوبر 2006

Chemonics International

عمان، الأردن

مارس 1998 - أكتوبر 2006

USAID Achievement of Market-Friendly Initiatives and Results Program (AMIR), Implemented by Chemonics International
Managed more than 800 public-private dialogues and events under a $128M program.
• Led logistics and content planning for national policy forums under royal and international patronage.
• Delivered training in event management and stakeholder communication to public and private partners.
• Contributed to development of M&E tools for outreach activities.
مجال الشركة:
خدمات الاستشارات التجارية
الدور الوظيفي:
الخدمات المساندة

Administrative Coordinator

يناير 1994 - ديسمبر 1997

United Nations Development Fund For Women - UNIFEM

عمان، الأردن

يناير 1994 - ديسمبر 1997

United Nations Development Fund for Women (UNIFEM) - Western Asia Regional Office
Managed administrative, financial, and personnel operations while supporting regional programming.
• Organized regional workshops on gender equality and women's empowerment.
• Ensured compliance with UN protocols across multi-country initiatives.
مجال الشركة:
خدمات الاستشارات التجارية
الدور الوظيفي:
إدارية

التعليم

University of Cumbria, UK, in partnership with Robert Kennedy College, Switzerland

ديسمبر 2024

ديسمبر 2024

ماجستير، MBA in Media Leadership (Pass with Merit)

المملكة المتحدة

Philadelphia University - Jordan

أبريل 1998

أبريل 1998

بكالوريوس، Bachelor of Business Administration

الأردن

Skills

CAPACITY DEVELOPMENT

Intermediate

COMMUNICATION STRATEGIES

Intermediate

COMMUNICATIONS

Intermediate

COMPLIANCE REPORTING

Intermediate

GOVERNMENT CONTRACTING

Intermediate

HEALTHCARE REFORMS

Intermediate

MASTER OF BUSINESS ADMINISTRATION MBA

Intermediate

SOCIAL AND BEHAVIOR CHANGE COMMUNICATION

Intermediate

SOCIAL MARKETING

Intermediate

STAKEHOLDER ENGAGEMENT

Intermediate

اللغات

الانجليزية

اللغة الأم

العربية

مبتدئ

التركية

مبتدئ

التدريب و الشهادات

الشهادات
Social Marketing: Behavior Change
Intensive Social Marketing
ChatGPT Advanced Data Analysis and Prompt Engineering
and Social Media Guide

الهوايات والاهتمامات

Government communication reform, AI in public-sector transformation, and behavior-change

Led the national e-services campaign raising electronic tax payments from 4% to 88% (verified in the USAID final report). Authored Jordan's first government communication diagnostic; recommendations adopted. Delivered 200+ training programs across six countries. 20+ commendations from the World Bank, EU, GIZ, and USAID. MBA in Media Leadership; AI Governance, Oxford via Coursera (2026).