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Tulin Bakeer, ALP Lead Facilitator & Executive Coach — AI for Government Leaders Executive Program

Tulin Bakeer

ALP Lead Facilitator & Executive Coach — AI for Government Leaders Executive Program·Gov Campus

Jordan

Master's degree, MBA in Media Leadership (Pass with Merit)

Work experience

Total years of experience: 31 years, 2 months

ALP Lead Facilitator & Executive Coach — AI for Government Leaders Executive Program

June 2026 - Present

Gov Campus

Amman, Jordan

June 2026 - Present

An Executive Leadership Program on Artificial Intelligence for Jordan's Public Sector
Leading the Action Learning Project (ALP) track for Jordan's national public-sector leadership cohort, guiding teams of senior officials from ministries and government entities through a six-month applied learning journey on real national AI challenges.
Facilitating the ALP process end to end: problem framing, research, solution design, and final presentation to the program's Senior Review Panel.
Delivering the face-to-face ALP workshops and guiding milestone deliverables between sessions.
Supporting cross-sectoral teams in developing fully developed AI proposals aligned with Jordan's national priorities.
Company industry:
Business Consultancy Services

Independent Communications & Media Consultant

July 2020 - Present

Freelance

Amman, Jordan •Hybrid

July 2020 - Present

Advising development partners, government institutions, and civil society organizations across the MENA region on strategic communication, digital engagement, and policy-driven outreach.

• Supporting government and donor-funded initiatives in designing evidence-based communication strategies for behavior change, institutional visibility, and public-private dialogue (PPD), with emphasis on transparency, reform, and modernization.

• Leading the development of high-impact toolkits, messaging frameworks, and outreach plans aligned with the strategic goals and branding standards of USAID, EU, GIZ, the World Bank, and national institutions.

• Integrating social marketing, media policy, stakeholder mapping, and AI-assisted research methods to enhance strategy design, monitoring & evaluation, and adaptive implementation.

• Delivering technical assistance and coaching across thematic areas including economic development, fiscal and trade reform, GBV prevention, women’s empowerment, and communication in fragile or transitional environments.

• Contributing to thought leadership and institutional strengthening through long and short-term consultancies, tailored training programs, and regional knowledge products that support public sector innovation and citizen engagement.
Company industry:
Business Consultancy Services
Job role:
Consulting

Communications Consultant and Trainer — GBV Prevention & Security Sector

July 2024 - December 2024

GIZ Jordan · Freelance

Amman, Jordan

July 2024 - December 2024

Supporting Systems for Gender-Based Violence Prevention and Protection, EU-funded Project Implemented by GIZ
Led the design and delivery of a national GBV Awareness Toolkit and multi-stakeholder training initiative to strengthen communication capacity within Jordan’s Family Protection and Juvenile Department (FPJD).
• Developed three integrated modules covering interpersonal communication, formative research, and strategic campaign design.
• Delivered workshops and tailored coaching to 30+ officers across FPJD and CBOs.
• Applied behavior change methodologies and stakeholder insights to ensure relevance, reach, and operational sustainability.
• Recognized by GIZ leadership for delivering one of the most impactful GBV communication toolkits and training programs implemented in collaboration with the Family Protection and Juvenile Department.
Company industry:
Business Consultancy Services

Media Policy Expert — Government Communication Ecosystem

October 2023 - April 2024

IBF & EPLO

Amman, Jordan

October 2023 - April 2024

Technical Assistance to the Ministry of Government Communication, Enhancing the Media and Communication Ecosystem and Institutional Environment in Jordan, EU-funded Project Implemented by Ibf and EPLO
Led the development of strategic frameworks to modernize public communication in Jordan.
• Authored the Strategic Work Plan, Technical Assistance Needs Assessment, and Comparative Benchmarking Report.
• Facilitated stakeholder consultations with MoGC leadership, Petra News Agency, and the Jordan Media Commission.
• Benchmarked best practices from SA, UAE, Qatar, and Morocco, producing a roadmap for institutional reform and capacity building.
Company industry:
Business Consultancy Services

Communications & Visibility Expert — Education & TVET Reform

February 2023 - December 2023

DAI

Amman, Jordan

February 2023 - December 2023

EU-funded Project - Technical Assistance to Support the Quality of Education and TVET, Implemented by DAI Global Austria GmbH & Co KG
Designed and implemented a strategic communication and visibility plan aligned with EU branding and stakeholder engagement requirements.
• Produced success stories, newsletters, and digital outreach content.
• Strengthened institutional visibility across partner ministries and education stakeholders.
Company industry:
Business Consultancy Services

Strategic Communications Consultant — Refugee & Displacement

January 2023 - December 2023

German Ministry for Economic Cooperation and Development

Amman, Jordan

January 2023 - December 2023

GIZ Strengthening the Influence of Palestinian Refugees on their Living Conditions in the MENA Region (PART II), Commissioned by the German Ministry for Economic Cooperation and Development (BMZ)
Developed and delivered a comprehensive communication strategy for the Department of Palestinian Affairs (DPA) to enhance advocacy and institutional outreach.
• Led national qualitative research (6 FGDs, 117 surveys, 9 KIIs) across refugee communities and stakeholder agencies.
• Authored internal and external strategies with actionable tools and communication protocols.
• Facilitated targeted workshops and on-the-job coaching to DPA staff.
Company industry:
Business Consultancy Services

Communications and Event Management Consultant

July 2023 - September 2023

Development Pathways Ltd

Amman, Jordan

July 2023 - September 2023

Inclusive Social Security Policy Forum (ISSPF), A Collaborative Endeavor by The Ford Foundation, Development Pathways, and Arab Renaissance for Democracy and Development
Managed regional conference planning and outreach strategy for advancing inclusive social protection policy.
• Developed a multi-platform social media campaign.
• Coordinated communication materials and regional partnerships.
• Delivered seamless logistics and stakeholder communication workflows
Company industry:
Non-profit Organization

Communications Expert— MSME & Private Sector Digital Communication

July 2023 - September 2023

German Ministry for Economic Cooperation and Development

Amman, Jordan

July 2023 - September 2023

GIZ Employment-Oriented Micro, Small, and Medium-Sized Enterprises (MSME) Development in Jordan, Commissioned by the German Ministry for Economic Cooperation and Development (BMZ) and Implemented by FAKT
Crafted a sector-specific communication strategy and digital engagement toolkit to enhance visibility and outreach of the MSME Unit.
• Authored a practical social media guide and events management framework.
• Delivered participatory workshops and coaching sessions for institutional staff.
Company industry:
Business Consultancy Services

Communications Consultant and Trainer

June 2023 - June 2023

Central Bank of Libya & Libya Audit Bureau

Tunis, Tunisia

June 2023 - June 2023

USAID Libya Public Financial Management Project, Implemented by Economic Integration Forum under contract with Pragma Corporation
Enhanced the strategic communication skills of Libya’s Central Bank and Audit Bureau.
• Designed and delivered targeted training modules on media strategy, creative content, and stakeholder engagement.
• Facilitated alignment sessions on outreach priorities and institutional messaging.
• Documented deliverables through structured weekly and mission reports.
Company industry:
Business Consultancy Services

Communications Manager / Consultant

September 2022 - January 2023

USAID MAKANATI — Women’s Economic Empowerment and Leadership Activity — EnCompass LLC

Amman, Jordan

September 2022 - January 2023

USAID MAKANATI | Women’s Economic Empowerment and Leadership Activity, Implemented by EnCompass LLC
Developed a comprehensive communication and branding strategy to promote women’s leadership and inclusion in Jordan.
• Refined core program narratives and strategic messaging.
• Produced high-visibility content aligned with USAID and gender-sensitive communication standards.
Company industry:
Business Consultancy Services

Strategic Communication Lead

January 2022 - October 2022

European Union

Damascus, Syria •Remote

January 2022 - October 2022

Communicating EU Actions in Syria Project, EU Delegation
Led a communication training needs assessment and developed strategic training tools for 20+ EU-funded projects.
• Designed modular communication toolkits (press templates, how-to guides, and visibility decks).
• Delivered targeted training sessions for 56 communication focal points.
• Developed strategic recommendations to improve outreach and compliance.
Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Public-Private Dialogue & Regulatory Consultation Advisor

August 2020 - May 2021

— Pragma Corporation — Presidential Council Government Decision Support Center

Tripoli, Libya •Hybrid

August 2020 - May 2021

USAID Libya Public Financial Management Project, Implemented by Economic Integration Forum under contract with Pragma Corporation
Led public-private dialogue (PPD) strategy and communication components, strengthening Libya’s institutional capacity for economic reform.
• Designed the Public-Private Dialogue & Regulatory Consultation Handbook aligned with international best practices.
• Trained the Government Decision Support Center and Libyan Business Council in advocacy, negotiation, and facilitation.
• Conducted qualitative research and FGDs to identify reform priorities and design dialogue platforms.
Company industry:
Business Consultancy Services

Public-Private Dialogue Expert

August 2020 - December 2020

Pragma Corporation

Aden, Yemen •Remote

August 2020 - December 2020

USAID Yemen Economy Reform and Livelihoods Project, Implemented by Economic Integration Forum
Led PPD strategy development and capacity-building for Yemen’s trade facilitation stakeholders.
• Developed tailored PPD guidelines and engagement frameworks for the National Committee on Trade Facilitation.
• Delivered webinars and coaching on WTO-aligned dialogue and policy communication.
• Supported the identification of priority reform areas with stakeholders.
Company industry:
Business Consultancy Services

Public Private Dialogue and Communication Director

May 2016 - July 2020

Deloitte

Amman, Jordan

May 2016 - July 2020

USAID Jordan Fiscal Reform and Public Financial Management Activity (FRPFM), Implemented by Deloitte
Directed national communication and outreach strategy supporting macro-fiscal policy reform.
Led the development of MoF communication strategies and assessments across key reporting entities.
Designed media interview guides, social media protocols, and crisis communication plans.
Managed national campaigns (e.g. E-Tax Services) and facilitated 7 high-level PPDs with 400+ stakeholders.
Partnered with the Jordan Media Institute to train journalists in fiscal reporting.
Company industry:
Business Consultancy Services

Communication Consultant and Trainer – Al-Shura Council

January 2016 - May 2016

World Bank

Erbil, Iraq •Hybrid

January 2016 - May 2016

Developed a communication strategy to enhance institutional transparency and public engagement.
• Conducted qualitative research and stakeholder interviews to design a context-specific outreach strategy.
• Delivered training to internal teams and advised on branding, messaging, and stakeholder alignment.
Company industry:
Business Consultancy Services

Communications Consultant

March 2015 - May 2015

European Union - NTU International

Amman, Jordan

March 2015 - May 2015

EU Support for Justice Reform in Jordan
Contributed to the strategic development of a communication plan to support justice sector reform and EU visibility goals.
• Designed a tailored communication strategy and implementation roadmap informed by stakeholder interviews and qualitative research.
• Developed digital content and social media campaigns to communicate reform messages and enhance public engagement.
• Aligned communication activities with institutional reform priorities, raising project visibility and stakeholder awareness.
Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Public Outreach & Communication Team Lead

January 2010 - July 2014

DAI

Amman, Jordan

January 2010 - July 2014

USAID Jordan Fiscal Reform II Project (FRP II), Implemented by DAI
Directed strategic communication and outreach under a $45M economic reform program.
• Led national campaigns (e.g., “File Your Complaint, ” “Where the Tax Money Goes”) with budgets exceeding $1M.
• Designed and implemented the Audit Bureau’s first communication strategy.
• Managed contractors and outreach teams to deliver targeted public engagement across fiscal policy themes.
Company industry:
Business Consultancy Services
Job role:
Management

Communication Manager

February 2009 - December 2009

European Union

Amman, Jordan

February 2009 - December 2009

EU-funded Jordan Services Modernization Program (JSMP), Managed by Jordan Enterprise Development Cooperation and Implemented by ECORYS Nederland B.V.
Oversaw communication strategy, branding, and training for grantees.
• Conducted training needs assessments and streamlined outreach procedures.
• Developed branding guidelines and optimized communication resources.
Company industry:
Business Consultancy Services
Job role:
Administration

Senior Solution Specialist

November 2006 - February 2009

USAID Jordan Economic Development Program (SABEQ), Implemented by Deloitte Consulting LLP

Amman, Jordan

November 2006 - February 2009

USAID Jordan Economic Development Program (SABEQ), Implemented by Deloitte Consulting LLP
Led communication, training, and PPD efforts to support private sector competitiveness.
• Designed outreach strategies and supported national events like the Jordan Job Fair & Training Expo.
• Trained ministries, CSOs, and grantees in communication and visibility compliance.
• Recognized by leadership for high-volume delivery and professionalism under pressure.
Company industry:
Business Consultancy Services
Job role:
Information Technology

Training & Events Specialist

March 1998 - October 2006

Chemonics International

Amman, Jordan

March 1998 - October 2006

USAID Achievement of Market-Friendly Initiatives and Results Program (AMIR), Implemented by Chemonics International
Managed more than 800 public-private dialogues and events under a $128M program.
• Led logistics and content planning for national policy forums under royal and international patronage.
• Delivered training in event management and stakeholder communication to public and private partners.
• Contributed to development of M&E tools for outreach activities.
Company industry:
Business Consultancy Services
Job role:
Support Services

Administrative Coordinator

January 1994 - December 1997

United Nations Development Fund For Women - UNIFEM

Amman, Jordan

January 1994 - December 1997

United Nations Development Fund for Women (UNIFEM) - Western Asia Regional Office
Managed administrative, financial, and personnel operations while supporting regional programming.
• Organized regional workshops on gender equality and women's empowerment.
• Ensured compliance with UN protocols across multi-country initiatives.
Company industry:
Business Consultancy Services
Job role:
Administration

Education

University of Cumbria, UK, in partnership with Robert Kennedy College, Switzerland

December 2024

December 2024

Master's degree, MBA in Media Leadership (Pass with Merit)

United Kingdom

Philadelphia University - Jordan

April 1998

April 1998

Bachelor's degree, Bachelor of Business Administration

Jordan

Skills

CAPACITY DEVELOPMENT

Intermediate

COMMUNICATION STRATEGIES

Intermediate

COMMUNICATIONS

Intermediate

COMPLIANCE REPORTING

Intermediate

GOVERNMENT CONTRACTING

Intermediate

HEALTHCARE REFORMS

Intermediate

MASTER OF BUSINESS ADMINISTRATION MBA

Intermediate

SOCIAL AND BEHAVIOR CHANGE COMMUNICATION

Intermediate

SOCIAL MARKETING

Intermediate

STAKEHOLDER ENGAGEMENT

Intermediate

Languages

English

Native Speaker

Arabic

Beginner

Turkish

Beginner

Training and Certifications

Certifications
Social Marketing: Behavior Change
Intensive Social Marketing
ChatGPT Advanced Data Analysis and Prompt Engineering
and Social Media Guide

Hobbies and interests

Government communication reform, AI in public-sector transformation, and behavior-change

Led the national e-services campaign raising electronic tax payments from 4% to 88% (verified in the USAID final report). Authored Jordan's first government communication diagnostic; recommendations adopted. Delivered 200+ training programs across six countries. 20+ commendations from the World Bank, EU, GIZ, and USAID. MBA in Media Leadership; AI Governance, Oxford via Coursera (2026).