Assistant Sales and Trade Marketing Manager
Aujan Coca-Cola Beverages Company
Total des années d'expérience :7 years, 10 Mois
● Responsible for overall sales strategy of assigned area and route.
● Assisting in trade marketing campaigns for assigned brands.
● Ensuring value and volume target completion and Right Execution Daily (RED) for assigned customers.
Handled the food and beverage portfolio of Landmark Group’s new food retail venture (Viva).
● End to end range building of the confectionary and bakery product lines.
● Shortlisted suppliers, negotiated prices and forecasted orders.
Developed the marketing and communication strategy on the product line and brand level.
Created the bundling and promotional campaign on the category level with the objective of increasing revenue.
● Assisted in the design and packaging of private label products in the range.
● Assisted in preparation of the planogram to finalize the layout of product lines in stores.
• Liaised with the creative agency (Oglivy & Mather, India) and social agency (Socialize) for the Launch Of the Shukran mobile App campaign.
• Involved with putting the media plan together and develop the communication campaign for co-branded credit cards.
Worked with various functions at Shukran to create engaging content highlighting achievements of each department.
● Involved with print and collateral check along with store visits to audit brand elements and liaised with vendors
for in-store collateral printing.
Capstone Research Project 1: Food and Beverage Industry in Dubai: Focus on the Juice Industry Analyzed consumer perceptions, preferences and marketing strategies of the food and beverage sector of the UAE and assessed the consumer behavior and consumption pattern of both locally produced and imported food and beverage items. Capstone Research Project 2: Tourism in Australia: Focus on the Hotel Industry Analyzed factors that affect customer satisfaction and intention to purchase, taking different hotel segments into consideration, and developed marketing strategies based on the identified factors. Capstone Research Project 3: Luxury Retail Segment in Singapore Understood motivation, purchase behavior and social values for luxury products and developing an integrated marketing communication strategy for Gucci.
• University of Bath Debating Society (2011-2014) • University of Bath Economics Society (2011-2014) • Student Ambassador at University of Bath (2013) • Team Leader for organization of the Bath Half Marathon (2012)
• Sports Vice Captain (2009) • School Cricket Team Captain (2005-2010) • Member of School Football Team (2006-2010)