Uma Maheshwari

1. UX - Audited app for brand consistency, messaging accuracy, features functionality by executing usability testing & incorporated user feedback into
final design
2. UI - Developed high fidelity prototypes for Beam UAE mobile wallet, created design assets such as in-app tiles, consistent merchant onboarding, promotional updates & pop-ups
3. Conceptualized and designed creatives for marketing executions across medium such as print, website & e-mail
BTL- Instore branding, creatives for digital media, POS marketing collaterals such as crown for the Beam beacon, wobblers, acrylic stands & beacon branding
4. Coordinated video production project from briefing, storyboarding to final production for launch on VOX cinemas
5. Planned social media marketing calendar and developed creative assets for timely execution
6. Liaison with production vendors to source beacon, branding and marketing materials
7. Developed Sales support booklets, brochures, quick reference sheets, videos, user guide videos

Creation of online ads & oversee communication of ads by Sales agents on digital channels such as Dubizzle & PropertyFinder
Building and managing the company’s social media profiles & presence, including Facebook, Twitter, Instagram & website
Creating shareable content appropriate for specific digital channels to increase brand awareness
Running regular social promotions and campaigns and track their success
Monitoring and engaging in relevant social media discussions about our company, competitors / industry, both from existing
leads & customers as well as from brand new audiences
Keep all online strategic and tactical campaigns within target Cost Per Acquisition (CPA), Cost Per Click (CPC)
Tracking, measuring and analyzing all initiatives to report on social media ROI

Developed Corporate brochure that encapsulates the many facets of interior design for sales pitches
Conceptualised and built brand identity for new product launches
Developed creatives for social media marketing across Linkedin and Facebook
Conceptualise, design and storyboarding of micro videos for social media