Senior Advertising Account Manager
Foot print
Total des années d'expérience :15 years, 5 Mois
- Meet existing clients to understand project brief and advice accordingly based on the requirements for sales/advertising strategies.
- Advice clients on newer approaches to maximize comsumer exposure which also includes how to benefit from new technology which can be connected to existing marketing tools.
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Responsible for achieving Annual and Monthly budgets by understanding Clients environment and setting client objectives / KPI’s covering all priorities that may emerge. Develop understanding of the Client, the Clients environment, Client Customer, Consumer and Shopper. Monitoring performance, volume growth and working capital and taking action to improve performance
Ensuring implementation as per the execution brief for all consumer
engagement activities by coordinating between agencies and field sales
force on selection of routes and point of contact for promoters.
Facilitating back-checking agencies as & when required by focusing on
quality assurance. Also ensuring Brand Ambassadors are working as per
guidelines by field back checks.
Facilitating Consumer Insights in conducting pre / post activation
research / dipstick for clear market insights.
Providing support in third party Brand Ambassador hiring and their
classroom training. Conduct OTJ coaching for Brand Ambassadors by
highlighting areas of improvement.
Contracting LAMPs/HoReCa for brand visibility in the market.
Manage the marketing activities, merchandising, manage promotional events.
Worked on a short term project as an Assistant Consumer engagement specialist where I was responsible for designing the engagement activity for two brands nationally, coordinating with brand teams for smooth execution and developing strategies to engage consumers for higher sales off take. I was also responsible for coordinating with vendors for fabrication of materials needed for direct consumer activities and coordinating with third-party agencies for on ground execution.
Member of Board of Directors - Creatives Club
During the time in Isra University, we launched a club named Creatives Club which provided a platform for the students to present their creative skills in front of everyone through organizing events.
I was the student representative for the Msc Marketing programme under the programme leader. My duties included representing the students and their issues, as well as communicating any changes in the programme to the students.
Worked in the HR department for two months. During the time in HR department I gained experience in employee budgeting, and setting up the organ-o-grams of different departments. I also conducted a joint project on employee satisfaction survey and have a good experience in data collection, data entry and data analyzing. I also conducted an individual survey on employee job rotation.
Worked with the sales team for two months during which I managed to give the company 3 clients and a good business. My experience in this company enhanced my communication and interpersonal skills and the ability to meet target deadlines.
I worked as a volunteer in a 3 day fun fair arranged by Mobilink (telecom). During that time I was responsible for engaging customers and brief them about the latest services offered by Mobilink and make them a satisfied member of the Mobilink network. Other responsibilities included cash handling and data entry work.
Masters in Marketing Includes Brand Management, Cross Cultural Marketing, Market Communications and Media Management, Strategic Marketing Management, Strategic Management, Relationship Marketing, Research Methods, Consumption Markets and Culture
Bachelors in Business Administration - 4 years Included Marketing, Advertising Management, Finance, Accounting, Human Resource Management, Principles of Management, Supply Chain Management, And Total Quality Management (Achieved 2.96 GPA/ 83.5%)
2002-2004 Foundation Public Higher Secondary School, Pakistan Intermediate
2000-2002 Foundation Public School, Pakistan Matriculation