Category Development Manager - UAE
Adnoc
Total years of experience :19 years, 5 Months
TASK & ACHIEVEMENTS:
Leading Beverages, Tobacco, Frozen & Confectionery categories across the UAE with the network of 450+ C-Stores.
• JPB’s & business collaboration with the key partners for the exclusive launch projects to retain the convenience channel distinctiveness and to grow the market share through the distribution footprint.
• Developed category growth strategies by segmentation, regional clusters & consumer based portfolio.
• Exploratory retailing and shopper/consumer behaviors based insights with the data driven strategies to drive DPSM initiatives.
• Evaluate promotional plans with Sales, Shopper marketing trend & recommend effective marketing programs that yield the efficient turnover and constructive ROI.
• Managing price corridor, portfolio, product, and promotions segments across the assigned categories.
• Plays a leadership role in category management initiatives, conducting category management reviews, analyzing business issues, and providing business insights and recommendations to improve business results.
• Ensures that appropriate customer, consumer, and category insight are delivered with the fact-based decision making.
• Tracking of financial tools with the optimal outcome of GP, OP, GM & Net Profit
TASK & ACHIEVEMENTS:
Deals in Brands (Huggies, Kotex, Kleenex, Andrex, Scottonelle & Scott).
Annual Budget ($44Mm ISV).
Successfully aligned all Business Development Agreement with Key Retailers in Q1 2019 including C4 CWT.
Leading UAE & Oman business with Five Distributors, launched & initiated DMS to track strategic business KPI’s including GSV, NSV, ISV, GTN & market share.
Channel development and go to Market strategies Implementation.
Overall P&L performance and tracking tools to ensure business growth.
Budget planning & JBP’s preparation to develop categories growth & market share.
TASK & ACHIEVEMENTS:
Leading UAE business with three Distributors, tracking distributor management through channel specification KPI’s.JBP alignment with distributors & retailers to track brand performance & market share.
Go to Market strategies Implementation by incorporating sales & marketing fundamentals, tailor made channel development planning.
Revenue & cost transformation strategies planning & implementation to deliver the sustainable ROI and organizational P&L for existing & future business.
Product Launch & NPD tracking to gain the optimal numeric & weighted distribution, budget control & transformation planning to ensure the category & product profitability
TASK & ACHIEVEMENTS:
Developed 480 stores of Super Market, Petrol Station & Pharmacy channel in Dubai region by achieving sales & Distribution targets, collaborating with customers to ensure profitability with shopper based activities.
Implemented Leverage Hand Held Technology Business Tool across the region that resulted in 12% value growth from $ 54 Million to $ 60.4 Million in 2015.
Developed & implemented core range assortment in 80 Main Stores of Super Market & 50 Main stores of Boots, BinSina, Life Pharmacy & Zoom stores based on channel thump print and shopper customer insights that resulted in share growth by 4% in 2015.
Conducted joint business planning session with Top Contributing Retailers to ensure availability of Unilever products with customized merchandising strategies and shelf management solution.
TASK & ACHIEVEMENTS:
Developed & negotiated Yearly Business Development Agreement & National Promotion to promote brand shares based on EPOS analysis & Category Management solution.
Successfully signed Business Development Agreement with Key Retailers such as Carrefour ADCOOPS, Al Ain COOPs, KMT, EMKE & Geant without increasing Trade Marketing investment which resulted in uplift of Gross Profit by 3.75% & Value Growth by 5%.
TASK & ACHIEVEMENTS:
Achievement of monthly sales & distribution target by aligning Modern Trade Customers i.e. ADCOOPs, C4, Al Ain COOP & EMKE.
Achieved yearly sales target with consistent growth of 10% across Modern Trade Channel from $ 28 Million to 30.8 Million in 2013.
Implemented New Launch Product Projects across Modern Trade within 7 Days with incremental SOS in ADCOOPs & C4 stores.
TASK & ACHIEVEMENTS
To lead national & seasonal promotion activations with 18 Merchandisers & 7 Beauty Advisors across Modern Trade Stores.
Initiated the Market Efficiency Training programs for Al Ain Coop & ADCOOPs outlet staff in two session for 40 Shelf Filler, 15 Supervisor & 9 Outlet Managers.
TASK & ACHIEVEMENTS:
Led C4 Business at UAE level with the consistent growth of 7% from $ 23 Million to $ 24.6 Million in 2010 by growing all major brands.
By implementing effective coverage strategies resulted in saving of $ 130, 000 in 2009
TASK & ACHIEVEMENTS:
Grew Modern Trade Channel by 12% from $ 18.5 Million to $ 20.7 Million in 2008.
Deployed effective coverage plans that resulted in 15% incremental coverage from 280 stores to 322 stores in 2008 without increasing headcount or operational expense
TASK & ACHIEVEMENTS:
Implemented Geo Mapping project within one year that resulted in 11% turnover growth from $ 13 Million to $ 14.4 Million in 2006.
By implementing effective coverage strategies & tailored made merchandising solutions, gained 6% incremental shares for Nestle juices, water & confectionery Brands
TASK & ACHIEVEMENTS:
Achievement of sales, distribution & innovation targets of assigned territory for all beverages brands i.e. Pepsi, Dew, 7up, Lipton, Tropicana & Aquafina Water.