Umar Hamza

• Scaled Marino.ae product catalogue from 8 to 4, 000+ active listings within 12 months.
• Managed end-to-end eCommerce operations: product sourcing, photography, pricing analysis vs Noon & Amazon.
• Optimised product visibility via SEO, Shopify Apps, and Google Shopping feeds.
• Executed PPC & SEM campaigns, branding, content strategy, and Shopify store design.
• Managed inventory, cash flow tracking, and invoicing; implemented AI automation (Flow App & Myxify).
• Trained new team members in product listing and SEO; revived B2B offline sales channel.

• Developed and managed end-to-end digital marketing strategies for travel brand.
• Designed, built, and maintained WordPress website focused on UX and lead conversion.
• Managed paid ad campaigns (Google Ads & Meta) to drive bookings and brand awareness.

• Managed multi-channel digital campaigns for UK/US brands: Alhaq Travel, Muslims Holy Travel, Holidopia, Virikson
Holidays, Luxury Vibes, Packaging Mania.
• Executed SEO strategies, Google Ads & Meta PPC campaigns with measurable ROI targets.
• Created and optimised email marketing campaigns using Mailchimp.
• Coordinated content, design, and technical teams to deliver campaigns on schedule.

• Provided social media marketing and WordPress development services for 19+ brands across Pakistan, UK, and USA.
• Key clients: Bin Rumani Foods, Creative Duos, U-Trainings, Horti Group, GardenMart, Plant Scape, Affinity Vibes,
Universal Live Stock (Pakistan); Home World Management, Plaza Chauffeurs Cars Ltd, Continental Car Hire, London
Motor Sports Ltd (UK); Packaging Mania, Virikson Holidays, HoliDopiaUK, Muslims Holy Travel, Al Haq Travels (UK/USA).
• Delivered brand identity creation, content calendars, paid ad campaigns, LMS management, and WordPress site
development.
• Increased sign-ups and engagement through retargeting, remarketing, and influencer marketing strategies.

• Managed social media for UK brands: London Motor Sports, Trade London, Affinity Vibez, Home World Management,
Continental Car Hire, Plaza Chauffeurs Cars Ltd.
• Created content calendars, daily posts, and marketing graphics (Canva, Adobe Express).
• Delivered lead generation through targeted ad campaigns and page optimisation.