Asst. General Manager
RENEWSYS INDIA PVT. LTD
Total years of experience :41 years, 4 Months
SUMMARY
•Uncovered opportunities for steady revenue growth by designing marketing and communication programs that differentiate brands through keen consumer market insight.
•Results driven collaborator with a strong track record of building responsive and meaningful C- level relationships with clients including Unilever, Mondelez, Glaxo Smith Kline, Himalaya Drugs Limited, Reliance.
•Demonstrated leadership role in strategy development/ implementation to attain predetermined targets, territory expansion, customer acquisition, key account management, rejuvenating businesses and increasing net profits by leading cross-functional & multifunctional teams.
SKILLS SUMMARY
•International & Domestic Business Development
•Revenue & Profit Growth
•Long Term Customer Growth
•Corporate Communication
•Digital Marketing/ Social Media
•Customer Acquisition & Retention
•Price & Contract Negotiations
•Account Development
•Market Analysis
•Stakeholder Relations
•High Powered Presentations
•Customer Focused Culture
•Staff Training & Development
•Sales Delivery Management
KEY ACHIEVEMENTS ACROSS CAREER PATH
•Gained 60% market share and No.4 market leadership position in the domestic markets through strategic sales initiatives and marketing leadership for Renewsys, South Africa.
•Conducted market research to find new marketing opportunities, developed optimal marketing strategies and tactics to generate over 500 active leads. Increased market share by over 40% for local markets for Creative Labels Pvt. Ltd.
•Identified local channel expansion strategies, developed strong and reliable dealers and distributors increasing market penetration and market share by 50% for Rose International.
•Consulted over 500 projects & 50 leadership brands for corporate identity, brand communication, printing & packaging for Alia Branding Production Services. Increased annual revenue by 60% and improved profits from 20% to 35%.
Reporting to the Chief Marketing Officer, this position is accountable for Profit and Loss of the business as well as market share. Support and manage the account retention efforts, thereby growing revenue.
•Partner with customers to understand their business needs and objectives, effectively communicate the value proposition through proposals and presentations
•Formulate and define cost effective short/long term budgets and corporate strategies for effective market penetration of products through channel development thereby increasing market share and achieve pre-set sales and profit targets. Working on SAP system for various activities
Deputed to South Africa to lead the development and execution of strategies and product management for Photovoltaic Solar Modules in South Africa & rest of SADC countries. Plan & implement strategy including updated corporate branding and marketing collateral to pursue new customers; establish sales goals, studying the elements in a sales promotion plan & considering consumer preference to drive business volumes.
•Led high-profile sales presentations and negotiations with C-level executives to market products and services; focused on building relationships with marketplace influencers. Secured high valued contracts worth $ 650, 000 the largest in the company’s history.
•Drove incremental revenues of over 32% in the export market by developing over 25 international supply accounts in 4 countries including Botswana, Mauritius, Namibia & Zambia.
•Created new advertising campaign for South Africa, leading to 15% increase in sales during
Renewsys a leading solar panel manufacturer. Reporting to the Managing Director, the position’s responsibilities included developing comprehensive communication strategies that support the overall strategic direction of the group, analysis and reporting. Formulated marketing, brand planning and business-development strategies to drive revenue growth.
•Led internal creative and design groups to manage development, production and distribution of marketing materials to support planned marketing programs including brochures, newsletters, online portals, social media, press releases, presentations, online ads and email campaigns.
•Main organizer and communications specialist for events, exhibitions and media conferences for the Directors and Vice President.
•Initiated the idea to organize national meet and provide product training to clients all over India, to increase their knowledge, thus increasing brand awareness and establishing good rapport with clients.
•Played a key role in securing “The Rising Star” award for Renewsys organized by Solar Quarter towards the outstanding contribution towards the development of Indian Solar Industry.
Reporting to the Managing Director, was hired as part of the leadership team and to define and implement marketing strategy for quality pressure sensitive self-adhesive labels.
•Recommended and implemented TUV Nord International certificate for the company thus winning some of the biggest orders in company’s history including labels for leading Pharma giant GSK, FDC, Himalaya and Allied Blenders and Distillers Pvt. Ltd.
•Led the team in participation at trade shows, and other marketing events. Provided creative inputs and ideas in developing e-mailer ads, print ads, articles for newsletters, magazines, virtual ads.
•Proactively defined and delivered service levels and built healthy customer relationships with C-Level executives across touch points in order to continuously grow the volumes and profitability. Acquired key customers including Godrej, Unilever (India, Malaysia, Indonesia, China), Aditya Birla, Cadbury India Ltd, Emami Limited, Glaxo Smith Kline and Himalaya Drugs Limited.
•Secured a huge export order from Unilever by instituting good rapport & service level with the senior managers which increased the sale by 30% over the domestic sales
Reporting to the Managing Director, the position was responsible to develop and oversee the execution of a data-influenced marketing strategy with focus on digital marketing channels, for leading company specializing in automation control catering to printing, packaging, converting, paper & corrugation, woven & non-woven, tyre and steel industries.
•Coordinated and led creative brainstorms to develop new brand centric programs and ideas to help strengthen brand positioning across digital, social, retail execution and promotions functions, articulate the value of and build interest in the company’s solutions portfolio.
•Developed brochures and marketing communications; created visually intriguing and skilled designs & displays for facilitating BST trade shows
The Rose Group and Egana are the leading worldwide luxury fashion, timepiece, jewellery, leather and lifestyle product distributors. Was responsible to plan, implement and oversee go-to market strategies of a portfolio of international jewellery and fashion accessories brands including Allen Solly, Van Heusen International Watches enabling a rapid growth across key distribution channels.
•Conceptualized effective channel mix and marketing/communication plans enabling suitable brand positioning while leading a team of 30 sales representatives
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