Ummul Banin

- Strategized and executed influencer & PR campaigns for Unze London, Haute Dolci, and Baranh, handling everything from influencer selection to campaign execution.
- Designed brand-specific PR approaches, ensuring 100% alignment with campaign objectives while delivering engaging content ideas and collaborations.
- Managed influencer budgets effectively, optimizing spends to achieve 30-40% higher ROI across campaigns.
- Increased organic reach by25% through PR gifting and seeding, and drove 35% more UGC through creator partnerships.
- Strengthened brand visibility and engagement, achieving a consistent 40% uplift in social media interactions.

- Worked with startups and brands on visual storytelling, campaign writing, and Instagram growth strategies.
- Created marketing proposals, content calendars, newsletters, and event campaigns.
- Balanced aesthetic creativity with audience relevance to boost organic reach.

- Developed marketing calendars and promotions for hotel services, festive events, and in-house offerings.
- Aligned creative execution with hotel branding while collaborating across departments.
- Built awareness campaigns aimed at increasing footfall through local targeting and service storytelling.

- Led the local Digital strategy resulting in +57K new Facebook followers and 171% increase in engagement.
- Launched real-time, trust-building video content with local counselors for higher lead generation.
- Aligned with UK team on strategy, creative direction, and analytics reporting.
- Awarded Best Performance Recognition (twice) for consistently exceeding growth KPIs.