UNNIKRISHNAN VR, Head- Sales & Marketing

UNNIKRISHNAN VR

Head- Sales & Marketing

KJ Group of Companies

Location
United Arab Emirates - Dubai
Education
Master's degree, Operations
Experience
21 years, 0 Months

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Work Experience

Total years of experience :21 years, 0 Months

Head- Sales & Marketing at KJ Group of Companies
  • United Arab Emirates
  • My current job since March 2014

Spearheading sales & marketing across three countries in Middle East (UAE,
Oman & Qatar)
 Managing digital marketing activities ensuring rapidly and improving online B2B
generation
 Developing excellent operational base, focused on productivity and operational
efficiency translating into cost savings and bottom line improvement
 Checking operational parameters & ensuring strict adherence to generate
maximum operational efficiency by reviewing existing processes for Facility
Management and drafted SOPs for all services being delivered
 Improving customer satisfaction through prompt delivery procedure and
increasing technical efficiency as well empower the existing manpower
 Assisting in the production of sales strategies and implement pricing strategy and
tools to optimize revenue generation, ensuring the UAE, Oman & Qatar operations
have clear sales, account management & marketing strategies to drive increased
sales from new and existing customers
 Conducting performance appraisals, delivering training & providing trainings to
develop their sales skills with end-to-end accountability of marketing & marcoms

General Manager at SS Hyundai
  • India - Kerala
  • April 2012 to January 2014

Role:
 Supervised entire 5 outlets technician productivity as well as Bay productivity, generated entire Service department daily productivity
 Performed departmental activities of all 5 service outlets with the accountability of generating revenue of 5 service outlets as well as authority to make right decision
 Managed recruiting, training, motivation of entire service department, managing spares, insurance and customer relation activity of the entire department
 Led existing authorized service branch upgrade with GDMS connectivity and took various new dealership initiatives

regional business development manager Aftersales at Obaikan Equipment Wll
  • Qatar - Doha
  • April 2010 to February 2012
regional business development manager Aftersales at Obaikan Equipment Wll
  • Qatar - Doha
  • April 2010 to February 2012

Reporting to Director - Supervising 7 Subordinates
Plans, directs, and coordinates the marketing of the organization's products and/or services by performing the following duties personally or through subordinate supervisors.

 Establishes marketing goals to ensure share of market and profitability of products and/or services

 Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.

 Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized

 Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.

 Communicates with outside advertising agencies on going campaigns.

 Works with writers and oversees copywriting, design, layout paste- up and production of promotional materials.

 Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.

 Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends with in the industry and the economy.

 Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.

 Evaluates market reactions to advertising program, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

 Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities

 Conducts marketing surveys on current and new product concepts.

 Prepares marketing activity reports.

deputy maintenance manager at Lootah Group of Companies
  • United Arab Emirates - Dubai
  • March 2004 to March 2010

Maintaining and repairing of 400 equipments including Transits Mixers, Concrete Pumps, Cement Bulkers, Wheel loaders, Generators, Tippers, Water Tanker, Vacuum Tankers, Stationary Pumps, 3 Ton Pickups & 1 Ton Pickups
Devised strategy within budget by promoting superior value offering to customers

Service Advisor at Marikkar Motors
  • India - Kerala
  • March 2003 to February 2004

Service Advisor for Abasidor Cars in India

Education

Master's degree, Operations
  • at Columbus University
  • January 2010

Master's degree, Mechanical
  • at Bhenasthali University
  • January 2003

courses: 2010

Master's degree, Mechanical
  • at Bhenasthali University
  • January 2003

courses: 2010

Specialties & Skills

Engineering
Operation
STRATEGIC
ACCOUNT MANAGEMENT
CUSTOMER SATISFACTION
DELIVERY
MANAGEMENT
MARKET PLANNING
MARKETING
PERFORMANCE ANALYSIS
PRICING

Languages

Arabic
Expert
English
Expert
Hindi
Expert