UNNIKRISHNAN VR

Role:
 Supervised entire 5 outlets technician productivity as well as Bay productivity, generated entire Service department daily productivity
 Performed departmental activities of all 5 service outlets with the accountability of generating revenue of 5 service outlets as well as authority to make right decision
 Managed recruiting, training, motivation of entire service department, managing spares, insurance and customer relation activity of the entire department
 Led existing authorized service branch upgrade with GDMS connectivity and took various new dealership initiatives

Reporting to Director - Supervising 7 Subordinates
Plans, directs, and coordinates the marketing of the organization's products and/or services by performing the following duties personally or through subordinate supervisors.

 Establishes marketing goals to ensure share of market and profitability of products and/or services

 Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.

 Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized

 Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.

 Communicates with outside advertising agencies on going campaigns.

 Works with writers and oversees copywriting, design, layout paste- up and production of promotional materials.

 Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.

 Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends with in the industry and the economy.

 Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.

 Evaluates market reactions to advertising program, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

 Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities

 Conducts marketing surveys on current and new product concepts.

 Prepares marketing activity reports.

Maintaining and repairing of 400 equipments including Transits Mixers, Concrete Pumps, Cement Bulkers, Wheel loaders, Generators, Tippers, Water Tanker, Vacuum Tankers, Stationary Pumps, 3 Ton Pickups & 1 Ton Pickups
Devised strategy within budget by promoting superior value offering to customers

Service Advisor for Abasidor Cars in India