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Upasana Puri, Freelance SEO Content Writer

Upasana Puri

Freelance SEO Content Writer·Self employed

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 3 years, 5 months

Freelance SEO Content Writer

January 2023 - Present

Self employed

Delhi, India

January 2023 - Present

Generated SEO-optimized content for 20+ clients across health, lifestyle, and e-commerce
Produced 50+ articles (500-2, 000 words) improving client search rankings.
Collaborated with clients to develop brand voice guidelines ensuring consistency across platforms

Company industry:
Retail & Wholesale

Brand Manager & Digital Marketer

January 2025 - January 2025

Street Junkies

Delhi, India

January 2025 - January 2025

Built community of 5, 000+ followers, achieving 200% growth through strategic content planning and
consistentengagement
Created 100+ social assets (Reels, Stories, carousels) averaging 6-10K views with peak reach of 14K
views
Increased engagement rate from 2.1% to 6.8% through data-driven content optimization based on
audience insights
Launched 15+MetaAds campaigns generating 200K+ impressions and 30% increase inprofilevisits
Executed A/B testing across 50+ ad variations, reducing CPC by 25% while maintaining conversion
quality
Achieved 85% responserate on communityinteractions through systematic engagementprotocols
Developed monthly content calendars aligned with streetwear trends, product launches, and cultural
moments
Secured 10+brandpartnerships through strategic outreach, expandingproductportfolioby45%

Company industry:
Retail & Wholesale

Customer Service Representative

October 2023 - January 2024

Amazon

Delhi, India

October 2023 - January 2024

Resolved 50+ customer inquiries daily maintaining 95%+ satisfaction rating, ranking in top 15% ofteam
Exceeded response time KPIs by 20% through efficient workflow management
Developed crisis management and communication skills valuable for social media reputation
management

Company industry:
Internet & E-commerce

Content Writer & Social Media Marketing Intern

January 2023 - January 2024

Aashman Foundation

Kolkata, India

January 2023 - January 2024

Createdand scheduled 50+postsusingMetaBusiness Suite, maintaining cohesivebrandvoice
Increased post engagement rates by 60% by implementing 3 key content pillars based on audience
research
Manageddaily communityinteractions to foster strongrelationships with supporters anddonors

Company industry:
Non-profit Organization

Education

Delhi Institute of Digital Marketing

December 2024

December 2024

Master's degree, Marketing

India

Shri Shikshayatan College

August 2022

August 2022

Bachelor's degree, Journalism

India

Skills

ANALYTICS
Intermediate
ANALYTICS
Intermediate
COMMUNITY MANAGEMENT
Intermediate
COMMUNITY MANAGEMENT
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
INSTAGRAM
Intermediate
INSTAGRAM
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
TREND ANALYSIS
Intermediate
TREND ANALYSIS
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate

Languages

English
Beginner
Hindi
Beginner