Upasana Puri

Generated SEO-optimized content for 20+ clients across health, lifestyle, and e-commerce
Produced 50+ articles (500-2, 000 words) improving client search rankings.
Collaborated with clients to develop brand voice guidelines ensuring consistency across platforms

Built community of 5, 000+ followers, achieving 200% growth through strategic content planning and
consistentengagement
Created 100+ social assets (Reels, Stories, carousels) averaging 6-10K views with peak reach of 14K
views
Increased engagement rate from 2.1% to 6.8% through data-driven content optimization based on
audience insights
Launched 15+MetaAds campaigns generating 200K+ impressions and 30% increase inprofilevisits
Executed A/B testing across 50+ ad variations, reducing CPC by 25% while maintaining conversion
quality
Achieved 85% responserate on communityinteractions through systematic engagementprotocols
Developed monthly content calendars aligned with streetwear trends, product launches, and cultural
moments
Secured 10+brandpartnerships through strategic outreach, expandingproductportfolioby45%

Resolved 50+ customer inquiries daily maintaining 95%+ satisfaction rating, ranking in top 15% ofteam
Exceeded response time KPIs by 20% through efficient workflow management
Developed crisis management and communication skills valuable for social media reputation
management

Createdand scheduled 50+postsusingMetaBusiness Suite, maintaining cohesivebrandvoice
Increased post engagement rates by 60% by implementing 3 key content pillars based on audience
research
Manageddaily communityinteractions to foster strongrelationships with supporters anddonors