UROOJ AKHTAR

Visual Merchandising Strategy:
• Developing and implementing visual merchandising strategies
aligned with the brands image, marketing objectives, and sales
goals.

Floor Planning & Layout:
• Creating and executing floor plans, including the arrangement of
fixtures, displays, and merchandise to maximize customer
engagement and sales.

Display Design & Execution:
• Designing and overseeing the creation of window displays, in-store
displays, and other visual elements, ensuring they are engaging,
on-brand,

Trend Awareness & Implementation: Staying informed about current trends in visual merchandising and
implementing best practices the stores appeal.

Inventory Management: Collaborating with buying and merchandising teams to ensure
product displays align with stock availability and promotional
campaigns.

Staff Training & Management: Training and supervising visual staff to maintain high standards of
visual presentation and ensure consistency across locations.

Performance Analysis:
• Analyzing sales data and customer feedback to assess the
effectiveness of visual merchandising strategies and make
adjustments as needed.

Collaboration: Working closely with marketing, buying, and other teams to align
visual merchandising efforts with overall business objectives.

Budget Management: Managing the budget for visual merchandising projects and
ensuring efficient use of resources.

Store Maintenance: Ensuring the store environment is clean, organized, and conducive
to a positive customer experience. Achievement:
• Conduct sales and target analysis, follow up on market trends and
monitor the competition, s activity.
• Propose ways to improve the business in store merchandising,
openings hours, and product mix.
• Produce quantity and quality sale reports.
• Be present in the shop floor to generate sales and handing VIP
customers.
• Aware about KPI, S. (Key Performing Indicator Sales)

Customers Service:
• Identify customers potential need and use initiatives to meets
those needs.
• Ensure consistency in customers service delivered and handle all
complaints.
• Ensure building, maintaining, and using the customers service
data base.

Stock Management:
• Enter all received goods and ensure stocks control and proper
record of all stocks movements.
• Supervise the replenishment process to avoid and report any over
stocks along with the suggested corrective action.
• Prepare for the annual inventory.

General Operation:
• Coordinate with the back office, suppliers, logistics, marketing, and
merchandising team regards of new lunches in store animation or
renovation and provides feedback accordingly.
• Fallow up on different issues with mall management such as mall
promotion, permits, security etc.

Merchandising:
• Maintain high standards of visual merchandising housekeeping in
team of cleanness, display, lighting, and stocks rotation.
• Implementation all merchandising as per the brands visual
merchandising guideline.
• Conduct daily walk through to check presentation standards.

Man Management:
• Prepare schedule to ensure full coverage of the shop floor and
maintain grooming standards of the staff.
• Monitor and ensure that all issue related to local rules and
regulations are implements in shop.
• Limited to pricing product, labeling made in on product, license
validity, fire extinguisher, maintains follow up and safety condition.
• Manage, engage, and delegate the responsibility of the team
reporting to him.
• Conduct the appraisal and assessment of own team members.
• Responsible for coaching and training own team members.
• Aware about SOP. (Store Opening Procedure)

Kuwait Avenues Mall for Pottery Barn (Home Furnishing) Brand from USA:
Job Role & Responsibility as an Assistant Store Manager:
Sales Achievement:
•Conduct sales and target analysis, follow up on market trends and monitor the competition, s activity.
•Propose ways to improve the business in store merchandising, openings hours, and product mix.
•Produce quantity and quality sale reports.
•Be present in the shop floor to generate sales and handing VIP customers.
•Aware about KPI, S. (Key Performing Indicator Sales)

Customers Service:
•Identify customer’s potential need and use initiatives to meets those needs.
•Ensure consistency in customer’s service delivered and handle all complaints.
•Ensure building, maintaining, and using the customer’s service data base.

Stock Management:
•Enter all received goods and ensure stocks control and proper record of all stocks movements.
•Supervise the replenishment process to avoid and report any over stocks along with the suggested corrective action.
•Prepare for the annual inventory.

General Operation:
•Coordinate with the back office, suppliers, logistics, marketing, and merchandising team regards of new lunches in store animation or renovation and provides feedback accordingly.
•Fallow up on different issues with mall management such as mall promotion, permits, security etc.

Merchandising:
•Maintain high standards of visual merchandising housekeeping in team of cleanness, display, lighting, and stocks rotation.
•Implementation all merchandising as per the brands visual merchandising guideline.
•Conduct daily walk through to check presentation standards.

Man Management:
•Prepare schedule to ensure full coverage of the shop floor and maintain grooming standards of the staff.
•Monitor and ensure that all issue related to local rules and regulations are implements in shop.
•Limited to pricing product, labeling made in on product, license validity, fire extinguisher, maintains follow up and safety condition.
•Manage, engage, and delegate the responsibility of the team reporting to him.
•Conduct the appraisal and assessment of own team members.
•Responsible for coaching and training own team members.
•Aware about SOP. (Store Opening Procedure

Leadership Skills, Time Management, Budgeting, Analytical Skills,
Speaking and Writing, Customer Service Skills
• Completes store operational requirements by scheduling and
assigning employees; following up on work results.
• Maintains store staff by recruiting, selecting, orienting, and training
employees
• Achieves financial objectives by preparing an annual budget;
scheduling expenditures; analyzing variances; initiating corrective
actions
• Formulates pricing policies by reviewing merchandising activities;
determining additional needed sales promotion; authorizing
clearance sales; studying trends
• Maintains operations by initiating, coordinating, and enforcing
program, operational, and personnel policies and procedures.

Leadership Skills, Time Management, Budgeting, Analytical Skills, Speaking and Writing, Customer Service Skills.

Completes store operational requirements by scheduling and assigning employees; following up on work results.

Maintains store staff by recruiting, selecting, orienting, and training employees.

Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends

Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures.

Leadership Skills, Time Management, Budgeting, Analytical Skills, Speaking and Writing, Customer Service Skills
•Completes store operational requirements by scheduling and assigning employees; following up on work results.
•Maintains store staff by recruiting, selecting, orienting, and training employees
•Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
•Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends
•Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures

Create a monthly training focus to help and enhance staff
productivity, ability and talent, schedule and implement the staff
awareness about timing of training and acknowledge after the
training.

To look after the allocated section, delegate task to sales staff, coordinate with the department in charge, enhance productivity of the sale associate, maintain merchandising standards, and maintain high customer’s service standards to maximize sales.

Key performances Areas:

Supervision of sales associates of allocated sections.

Implementations of retail standards as per the key merchandising principle and VM guideline at all time.

Ensure sections are maintained with proper housekeeping standards.

Ensure that displays are implemented per standard.

Daily floor walk with the department in charge.
Coordinate with merchandise analysts, visual merchandisers, and back store
In charge for display the stocks.

Ensure daily requisition of fast moving and new items.

Monitor the progress of requisition and ensure that they are delivered on time.

During items delivery, ensure that the items are immediately displayed.

Pricing and boxes are cleared from the shop floor.
Basic knowledge on LANPOS cashiering procedures.

Updating sale per hours board weekly, monitoring the top and the
bottom performer to make sure sitting down with them in weekly
basis especially the bottom staff. To find out what help or training
they need to help increasing their sale, catch the sprit update on
the board, shoppie update on board.

Mission Control:
• Updating and filling the daily agenda, goal card execution in daily
basics without a fail making sure that is staff is aware about their
daily target, give at least 5-10 minutes ticket to leave meeting
once goal card is submitted.
• Linking every transaction on customers privilege card or capturing
new customers through privilege card entry.

Store Events:
• Weekly design classes and follow up without fail, filling all the
decorating class along with the customer attends and comment, to
make sure that the staff is inviting the customers to attend our
weekly class.
• Keep and maintain the file for back order, special and monitored,
this will help us to avoid unhappy customers by keeping them
waiting without a follow up.

To look after the allocated section, delegate task to sales staff,
coordinate with the department in charge, enhance productivity of the
sale associate, maintain merchandising standards, and maintain high
customers service standards to maximize sales.

Key performances
◦ Supervision of sales associates of allocated sections.
◦ Implementations of retail standards as per the key
merchandising principle and VM guideline at all time.
◦ Ensure sections are maintained with proper housekeeping
standards.
◦ Ensure that displays are implemented per standard.
◦ Daily floor walk with the department in charge.
◦ Coordinate with merchandise analysts, visual merchandisers,
and back store
In charge for display the stocks.
◦ Ensure daily requisition of fast moving and new items.
◦ Monitor the progress of requisition and ensure that they are
delivered on time.
◦ During items delivery, ensure that the items are immediately
displayed,
Pricing and boxes are cleared from the shop floor. Basic knowledge on LANPOS cashiering procedures.