E-Commerce Supervisor
Air Arabia
Total years of experience :15 years, 11 Months
-- Supervise operational application of e-commerce strategy in consistence with brand image.
-- Record, monitor and analyze market trends, competitor activities and suggest action plans.
-- Plan and manage development of new digital projects to meet growing needs of management.
-- Manage development of Air Arabia holidays platform.
-- Revamp all digital channels; including website, email, mobile and online reservation system
-- Optimize conversion funnel to move visitors from top of customer journey to actual purchase.
-- Manage development of mobile channels to provide a seamless mobile customer experience.
-- Develop and implement upsell/cross-sell strategies to increase ancillary revenue.
-- Build e-Commerce reports for the department and recommend new initiatives.
-- Supervise creation of web content and ensure timely and error-free implementation.
-- Develop and implement web optimization strategies to increase online contribution to sales.
-- Develop and implement SEO strategies to increase organic traffic to all digital channels.
-- Update website with latest content updates in 10 languages for 20+ countries.
-- Execute email campaigns with latest promotion and informational messages.
-- Perform testing of all digital projects to report bugs and ensure intended behavior.
Nextbridge (Private) Limited is an I.T. services company with 400+ professionals on board, targeting the U.S.A market with annual revenue of over $5 million. My responsibilities are:
-- Regularly study market opportunities, competitor behavior and digital marketing trends to adjust strategic direction of the company.
-- Study markets of Australia, U.K, Germany and U.A.E for possible business expansion.
-- Provide consultation to Clients in the U.S.A to optimize their digital and mobile campaigns.
-- Create and manage Pay-per-Click (PPC) online advertising campaigns for lead generation.
-- Write content for landing pages and oversee their design and development.
-- Oversee search engine optimization team to increase SERP rankings of all company websites through off-page and on-page SEO initiatives.
-- Write content for and oversee design of newsletters for e-mail marketing campaigns.
-- Create and drive social marketing strategy through Facebook, Google+, Twitter and LinkedIn.
-- Conceptualize, develop and manage company websites, on web and mobile.
-- Oversee data collection and content creation for all company blogs.
-- Utilize Google Analytics and heatmap metrics to monitor visitor patterns and recommend tactics to optimize conversion funnel and increase site traffic.
-- Run A/B and multi-variate tests on landing pages to increase visitor conversions.
-- Implement marketing automation to generate, segment and nurture a lead.
-- Oversee client communication by Sales staff through in-house CRM.
-- Manage and reconcile campaign budgets and maintain updated campaign reports.
-- Led the UX division of Hypercionversion; SaaS based landing PPC marketing product.
-- Hire, train and mentor junior members of the Marketing Team on website development, social media marketing, writing style, promotion, design and user experience.
RoboCave (Private) Limited is Pakistan’s first Robotics company into product development and robotic products trading. I was given the task to launch this company and show profits. My responsibilities were:
-- Conceptualize, setup and manage Magento based e-commerce store, selling robotic products
-- Monitor e-commerce analytics to enhance customer experience, increasing customer orders.
-- Arranged meetings with businesses and head of university departments to analyze demand and generate business from them.
-- Develop marketing strategies after thorough competitor analysis.
-- Implement marketing strategies via personal meetings, Facebook, email marketing and poster campaigns.
-- Analyzed proposals for sponsorships to increase customer awareness.
-- Managed large accounts to ensure consistent order pipeline through quality service.
-- Setup and oversee Customer services department.
I was hired in the company to increase magazine subscriptions for an online magazine for software professionals. In 6 months, I increased the subscription from 70 to1, 800. My responsibilities were:
-- Managed e-mail marketing strategy and its implementation to increase customer awareness and subscription base.
-- Analyzed and presented email campaign results weekly to CEO and recommended modifications to overall strategy.
Client Services Officer
I was selected among 15, 000 applicants to be a part of JS Bank’s first “Management Trainee Officer” program. After successful training of 6 months, my job in the branch was:
-- Provide support to customers at customer desk about account opening, issuance of banking documents and various financial queries.
-- Maintenance of customer records.
-- Reconciliation of record with other banking departments.
- Gold medallist in the whole batch, from 2nd ranked business school of the province.
- Silver medallist in the whole batch, from 2nd ranked business school of the province.