Key Accounts Team Leader
Transmed
Total des années d'expérience :12 years, 3 Mois
Key Accounts: Carrefour, Spinneys, Union Coop & Emirates Coop, etc.
Turnover: +3MM AED
Team #: 5+
Portfolio: P&G; Clorox; Selpak
- Grew sales by extensive work on account relations, follow up on LPOs, maintain and develop Key Accounts to optimize sales
- Create effective Communication between company objectives and retail Head Offices
- Visit retail outlets to identify sales opportunities and determine Competitive activity
- Establish sales objectives by forecasting and developing annual sales quotas for brands and product lines
- Training team on negotiations and persuasive selling format (PSF)
- Issue monthly management summaries to record and present growth of the accounts in Volume and Value via use of Sales Tools; make necessary recommendations and action plan to achieve targets.
- Event Management: 360 degrees from budget allocation, Head Office planning, advertising, public relations, product development, distribution and research until implementation with 100% on-time execution and maximum ROI
- Successfully launched new products through effective negotiations, improved market share visibility and profits while maintaining customer satisfaction
- Maintaining and upholding company values and guidelines, observing ethical conduct internally as well as with customers.
My achievements include:
• Grew sales by 56% in key accounts in first 6 months via extensive work on reinforcing account relations,
• Negotiated & redefined the Joint Business Plan (JBP) with Al Maya delivering improved in-store visibility for our brands
• Proven high results in major events such as ‘Beauty Event’ (index:118), ‘Unicef’ (index:124 )& ‘Smart Choices’ (index: 140) with 100% on-time execution and maximum ROI
• Successfully launched new products through effective negotiations, improved market share visibility and profits while maintaining customer satisfaction Ex: “Fairy Platinum” (index:155 vs target), “Pampers” (index:185 vs target) and “Tide Liquid” (index:207 vs target)
• Increased shelf share (+2 facings on average for top SKUs) and improved distribution (SKU rationalization by 4%).
