Vadim Frolov, Digital Marketing Manager (Middle)

Vadim Frolov

Digital Marketing Manager (Middle)

InstaSkinCare

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Master, Marketing
Expérience
5 years, 5 Mois

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Expériences professionnelles

Total des années d'expérience :5 years, 5 Mois

Digital Marketing Manager (Middle) à InstaSkinCare
  • Etats Unis
  • Je travaille ici depuis janvier 2024

Job description:
- Created Marketing Strategy for the products of the company (vitamins, collagen, skincare products)
Created marketing funnels with Facebook ADS, landing pages and upsale downsale pages (also worked in clickfunnels service);
- Created Facebook, Instagram ADS;
- Created Facebook ADS creatives, managed budgets;
- Controlled KPIs and Ratios: ROAS, CPA, CPC, CTR
Managed and created UGC content, wrote UGC scenarios;
- Created High Converting Landing Pages in tilda, zipifypages (shopify), wordpress;
- Did Copywriting for ADS, websites, UGC videos.

Achievements:
- Tripled website conversion rate;
- Created new, higher conversion rate Facebook creatives;
- Worked with product positioning, prices, bundles and increased conversion and click rates.

Digital Marketing Manager (Middle) à Marketing Agency for Real Estate
  • Fédération de Russie - Moscou
  • avril 2023 à décembre 2023

Job description:
- Analyzed results of ADS campaigns, did analytics of the whole marketing performance;
- Created marketing strategy for developers and real estate firms;
- Created and managed facebook, google, instagram ADS.

Digital Marketing Manager (Junior-Middle) à Hotel "VICTORIA"
  • Fédération de Russie - Moscou
  • septembre 2018 à septembre 2021

Job description:
- Created Marketing Strategy for development of the Hotel;
- Created sales and growth strategy for the hotel (sales scripts, sales strategies, worker`s management etc);
- Created Facebook, Instagram, Google ads;
- Created Landing Page;
- Worked with other hotel marketing channels (Booking, TravelLine etc).

Achievements:
- Increased hotel revenue by 20% by implementing new marketing channels (booking services, social media groups, instagram ads, promotion strategies);
- Increased hotel occupancy from 50% to 70%.

Digital Marketing Manager (Junior) à NEXTAR Marketing Agency
  • Fédération de Russie - Moscou
  • mars 2016 à mars 2017

Job description:
- Created Marketing Strategy for different types of businesses (products, online schools etc);
- Created Facebook, Instagram, Google ads;
- Created Landing Pages.

Achievements:
- Worked with 15+ organizations from different industries;
- Signed a contract with a big chain of fitness clubs - X-Fit (EMS).

Éducation

Master, Marketing
  • à Middlesex University Dubai
  • juin 2025

MBA in Marketing

Baccalauréat, Economics And Finance
  • à University Of London - London School Of Economics And Political Science
  • juin 2019

Bachelor of Science in International College Of Economics and Finance

Baccalauréat, Economics and Finance
  • à Higher School of Economics
  • juin 2019

Bachelor of Science in International College Of Economics and Finance

Etudes secondaires ou équivalent, Arts and Social Sciences
  • à Fraser International College
  • août 2014

College degree in Arts and Social Sciences

Specialties & Skills

Marketing Strategy
Digital Marketing
Management
Marketing
Project Management
Marketing

Langues

Anglais
Expert
Russe
Langue Maternelle