Neuromarketing & Customer experience coach
Neuromarketing consulting
Total years of experience :16 years, 5 Months
Over 600 satisfied customers throughout Malaysia, Turkey and Russian-speaking countries.
Supported women-entrepreneurs organizations with neuromarketing training and coaching.
Became brand ambassador of Neuroscience organization.
Dozens of brands strengthened by becoming customer-oriented by reinvented ideas, touch points and processes .
Public keynote speaker with Customer experience and neuromarketing topics.
Created emotional brand strategy. Prepared pitch deck for investment stage. Created eye-catching brand identity for Dubai Step Conference 2022.
Applied neuromarketing to visual touchpoints of the brand.
Achievements: Completed customer-centricity strategy implementation for 12 key companies with average ROI 500%; Implemented expansion strategy with result of increased market share with more than 600 new customers; Implemented new generation of partnership program and achieved 62 distribution partnerships around Malaysia.
• Act as business integrator by managing operations including finance, marketing, sales and analyst, managing workload and implementing strategic plans.
• Develop the company's demand generation strategy. Own execution of its associated plan, including scope, target outcomes, measures, and required inputs and resources to deliver.
• Educate prospects about company solutions and clearly communicate the value we will bring to help them achieve their business goals and creatively tailor a custom solution.
• Oversee and manage corporate brand and messaging, market differentiation, customer feedback, and market traction.
• Oversee all core operational functions of firm in Malaysia, Indonesia and Thailand.
• Build strong dealer relationships and reduce costs wherever possible.
• Value the voice of the customer while effectively balancing client demand with Company requirements.
Achievements: Implemented marketing strategy with result of 1500% growth of customer base in one year; organized 5 business events with over 1100 guests on each attendance; launched 5 regional offices.
• Create sales strategies.
• Drive brand awareness through web, publications, ads, media, press releases, analyst relations, speaking engagements, events and marketing opportunities.
• Design emotional customer experience.
• Research customer buying preferences using irrational customer behavior analysis.
• Drive strategic revenue goals with aggressive multi-pronged brand and conversion marketing initiatives.
• Empower the team to execute creative and unconventional brand ideas.
Achievements: Organized the biggest luxury event with speakers from Fendi, Armani, Kharma and Etro; Implemented online learning & development system for new employee; signed exclusive partnership with Ritz-Carlton business club; signed exclusive rights for Bugatti, Aston Martin, Provasi, Lalique for Kazakhstan market.
• Manage sales and marketing functions.
• Train, teach, coach and mentor sales team with tailored development plans.
• Develop and maintain omni-channel marketing strategy with new product lines and services.
• Implement digital transformation strategy.
• Clearly demonstrate the strategic value of potential partnerships to key functional areas.
• Develop customer-centric marketing and retention program agenda with Customer Success team.
• Drive organizational change through adaptive thinking, encouraging innovation in the partner selection process and empowering teams throughout the shift.
Achievements:
Created a brand new retail company and brought it to premium market in 3 month; made George Clooney the face of new coffee brand by effective collaboration with Nespresso,
• Optimize business model, and long-term strategy.
• Manage under-budget and on-time construction projects.
• Manage all aspects of supply chain division, including production, circulation, marketing advertising and new product development.
• Manage profit and loss, balance sheet and cash flow management and general finance and budgeting.
• Develop brand book and implement digital marketing strategy.
• Work together with the founders in the current and future fundraising strategy and execution.
Achievements:
Reduced the store construction costs by 150$/sq.m. without quality loss;
Construction and opening of 6-9 stores each month in different cities with overall result of 58 stores.
• Provide openings within budget and time-frames.
• Annual budget forecasts and reconciliation
• Raise the standard of team performance
• Adjust project layout according malls requirements.
• Lead project management of 3 general contractors.
Achievements:
Managed country marketing event with sales result of USD 157 000 just in 2 days;
Managed retail expansion strategy with result of +16 stores in 1 year. Created and Implemented new concept store in 7 countries.
• Increase sales.
• Manage retail expansion and day-to-day operations.
• Organize marketing events.
Achievements:
Created logistics scheme for two shops at highly secured site;
Increased the range of items for Olympic store from 60 to 110.
Reduced amount of outstanding repaired equipment from 3 to 1 month (as a consequence of reduction storage costs).
• Manage sales and store operations with key account customers at Olympic store & Flagship store.
• Control of the delivery logistics companies.
• Sales development for key account customers at Olympic store.
• Monitoring execution time of orders.
Was responsible for direct sales at Northwest of Moscow and Moscow region.
Worked together with engineer. Loads calculation, project draft, follow up
Interaction with architectural companies.
Consultation, demonstration, collection, after-market service
After-sales and warranty support.
Main achievements:
First leasing sale made in team competition.
2 100 000 rub. monthly goal achieved.
8-9 customer visits on daily basis.
Management of Russian chain flagship store.
New employees training
Product basket management.
Financial activities control.
Setting objectives and implementation control.
Creating of demonstration warehouse for marketing department.
Main achievements:
18 new employees, trained in the store, successfully passed the intake test.
Development and creating of equipment demonstration stand.
Preparation to diamond machines drilling process demonstration.
Sales.
Warehouse inventory control.
Demonstration equipment for direct sales stock management
Main achievements:
Diamond drilling equipment weekly demonstration event organization.
