Vaisakh Viswanathan, Head Brand Marketing

Vaisakh Viswanathan

Head Brand Marketing

TSS Advertising Company

Location
India - Bengaluru
Education
Master's degree, Marketing And Advertising
Experience
16 years, 6 Months

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Work Experience

Total years of experience :16 years, 6 Months

Head Brand Marketing at TSS Advertising Company
  • Saudi Arabia
  • My current job since January 2020

TSS Advertising Company is leading advertising and brand marketing in GCC, EMEA, APAC having client base across the globe. It caters the brand and advertising needs of various industries like FMCG, Energy Oil and Gas, Health, Ecommerce, Telecom, Automobiles, Banking sectors.
Brands Engaged Almarai, Nahdi, Aramco, Amazon Arabia, Adnoc, Noon, Adidas, , Microsoft Arabia, Saab, Zamil Corp, Almana group Duties and Responsibilities  Planning and developing annual marketing calendar & formulate actionable marketing plans to deliver on brand and business objectives.  Brand marketing - delivery of high-quality services to support customer's business needs and navigate cross functional relationships with IT, supply chain, finance, customer ops and vendors to solve problems or to up performance of marketing campaigns.

Marketing Manager at Mathrubhumi Media Group
  • India - Bengaluru
  • August 2010 to December 2019

Mathrubhumi is a leading media house serving the brand marketing needs of Indian corporate
houses. A centennial year-old media conglomerate having the verticals of News Channel,
Entertainment Channel, Radio Stations, and News Paper deals with the clients of all walks of
life.
Brands Engaged Air India, Hindustan Unilever, Federal Bank, Wipro, Toshiba
Duties and Responsibilities
 Brand marketing - delivery of high-quality services to support customer's business.
 Develop and execute brand strategies to increase brand awareness, engagement &
revenue, achieved 150% on the revenue goal
 Skilled in conducting competitor analysis to study market trends / competitor.
 ATL and BTL campaigns, exhibitions, road shows and achieved 200% impression
 Developing executing and delivering print, visual and digital media strategy.
 Manage budgets and provide strategic guidance to ensure ROI goals are met.
 Coordination with stake holders, suppliers, vendors, government departments,
developing and implementing CSR projects of the company

Assistant Marketing Manager at Malabar Weaving Pvt Ltd
  • India - Kozhikode
  • April 2009 to July 2010

Malabar Weaving Pvt Ltd is the textile Eco space in the Malabar Coast. Created and implemented the branding and advertising strategies for its textile products.
Brands Engaged Cooptex, Hantex, Hanveev Duties and Responsibilities  Creating and Implementing branding and advertising strategies.  Enhancing market penetration, business volumes.  Accelerating growth by direct selling & project selling activities.  Abilities in team management and customer relationship management.  Prudent & self-motivated with excellent planning, communication for BD.  Co-ordination, problem solving and negotiation with vendors.  Ability to coordinate with clients for the requirement of appropriate product line.  Motivating and training the executives.

Marketing Executive at HR Consulting
  • United Arab Emirates
  • April 2006 to June 2007

H.R Consulting is the brand developing agency of small and medium scale industries. Dealing with small scale FMCG, Electronics, verticals. Deliver the brand positioning and messaging areas to drive its business results.
Brands Engaged Easy cook, Self Help Groups Duties and Responsibilities  Brand positioning.  Achieving targeted revenue.  Business development - Tele calling.  Data analysis.

Education

Master's degree, Marketing And Advertising
  • at Bharathiar University
  • March 2009

Secured Best Manager in Management fest at Southern Region of AIMA My Project ranked top position in Marketing Category

Specialties & Skills

Branding
Brand PR
Brand Equity
Event Branding
Branding Campaigns
BUSINESS DEVELOPMENT
ANALYTICS
COMPETITOR ANALYSIS
DIGITAL MEDIA
SOCIAL MEDIA
EXHIBITIONS
PLANNING
BRANDING

Social Profiles

Personal Website
Personal Website

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Languages

German
Beginner
Hindi
Expert
Tamil
Expert
Malayalam
Expert
Arabic
Intermediate
English
Expert

Training and Certifications

Marketing Management (Certificate)
Date Attended:
December 2020
Global Marketing Research and Strategy (Certificate)
Date Attended:
December 2020
Digital Marketing (Certificate)
Date Attended:
December 2020
Microsoft Advertising Certified Professional (MACP) (Certificate)
Date Attended:
June 2023
Brand Strategy (Certificate)
Date Attended:
March 2023

Hobbies

  • Trekking
    Completed 50 the Trekk land mark