Varsha كوكاتو

• • Coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research.
• Optimize website content, landing pages and paid search copy.
• Manage link builders, content editors, designers and developers to produce high-quality links, web pages and high-functioning forms, databases and APIs.
• Performing research, analyzing data and developing key insights and action plans based on campaign results.
• Communicate marketing strategy consistently to the entire team and focus on creating a strong team environment that allows employees to provide feedback and ideas.
• Create Set up Google AdWords advertising campaigns including keywords and campaign filters for future marketing opportunities.
• Responsible for executing digital advertising campaigns in addition to assisting with the development of digital marketing strategies.
• Execute daily email marketing communications and generate customer awareness of key sales promotions and new product launches.
• Setting up and optimizing company pages within each social media platform.

• Building and executing social media strategy through competitive and audience research.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Devised Content Strategy for the Website and work with the Content writing team to ensure that all blogs, videos and emails are sent out in a timely manner.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific

• Building PHP websites using PHP based frameworks

• Develop and implement link building plans/campaigns

• Develop, manage and execute communication/content strategies via social communities in coordination with client goals

• Working with HTML and CSS programmer, database administrators and designers to develop programs

• Implement and administer search engine programs (XML sitemaps, webmaster tools)

• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

• Developing and implementing effective SEO strategies for various in-house portals with the goal of improving their overall visibility on the internet and in turn increasing revenue

• Coordinates marketing objectives with web developers based on system capabilities

• Continuous research on Web standards and latest developments in SEO methodologies and SEM, SMO, PPC and other SEO related tasks.

• Work on organic search engine optimization and websites promotions on major search engines like Google, yahoo, Bing and also Monthly ranking report.

• Preparation and implementation of PPC(pay per click) campaigns at Google, Facebook, Linkedin and Twitter

 Created and migrated all database objects through various development, testing, and production environments.

 Maintained, developed, analyzed, and tested inventory, logistics, and merchandising applications using Java, MySQL, Java DB, Asp.Net, within production retail environment.

 Worked with programmers, developers, designers and other experts on various projects and completed
them successfully

 Developing SEO standards for usability design and coding

 On-Page Optimization: Meta Tags, Content optimization, Code optimization, Alt Tag optimization, Title Tag optimization and Hyperlinked Tag optimization.

 Off Page Optimization : Directory Submission, Article submission, Blogs Creation and Submission,

Forum Submission, Link Exchange, Posting on all the Social Media networking Sites, Creating Sitemaps
and submission in Google Webmaster Tool.

 Direct responsibility to modify, repair, update and expand existing programs and applications.

 Developing, generating and interpreting periodic campaigns performance reports using web analytics

 Responsible for writing specifications and codes for applications.

 Working with the project manager and mainly responsible for writing scripts, programs and interface for developing applications

 Working with HTML and CSS programmer, database administrators and designers to develop programs

 Responsible for testing and analyzing programming projects and troubleshooting the problems

 Direct responsibility to modify, repair, update and expand existing programs and applications.

Working on the position of Web Developer and handling all the duties and work of this position efficiently, these duties are as follows:

• Working with the project manager and mainly responsible for writing scripts, programs and interface for developing applications
• Working with HTML and CSS programmer, database administrators and designers to develop programs
• Responsible for testing and analyzing programming projects and troubleshooting the problems
• Responsible for communicating with clients to understand their requirements