Varssha D B

• Generated $500K in qualified pipeline by planning and running three enterprise events, covering strategy, logistics, booth
presence and lead follow-up.
• Built and launched three company websites from scratch (two fully custom, one WordPress), owning information architecture,
SEO strategy and all copywriting from wireframe to publish.
• Defined Symphonys GTM and competitive positioning: category narrative, messaging platform and differentiation against
established enterprise automation vendors.
• Ran two multi-channel campaigns across email, LinkedIn outreach and paid ads in the US and Australian markets, generating
three SQLs.
• Brought in two inbound enterprise leads through organic content and SEO, AEO and GEO work, with no paid spend behind them.
• Manage Symphonys social media presence and five PR outreach initiatives, building media relationships for the platform.
• Set up an AI-assisted marketing operation for content, design and campaign work, allowing a one-person team to deliver at the
pace of a full function.

Progressed from content writer to leading regional marketing, corporate communications and analyst relations for a global SAP
transformation firm.
• Organised KaarTechs first in-house event, MENA Summit 2025, hosting 50+ enterprise attendees and building a $5M revenue
pipeline.
• Managed LEAP 2025 end to end, delivering 400+ booth visits and 50+ qualified enterprise leads, supported by integrated
campaigns that reached 99.4K LinkedIn impressions.
• Contributed to winning a $40M+ greenfield transformation contract through proposal development, executive messaging and 12
technical whitepapers.
• Enabled 30+ inbound SQLs through website form-fills, feeding a $14M qualified pipeline, and led two full-scale website revamps
with SEO and persona-aligned content.
• Wrote 100+ and edited 300+ SEO articles that generated 153K+ sessions and a 30% lift in CTR, and built vertical cold-email
libraries mapped to the B2B buyer journey.
• Rebuilt analyst relations from scratch: a 130+ analyst database, 15+ briefings and 10+ mentions in top-tier reports from ISG,
Everest Group, Avasant and IDC.
• Led nine PR campaigns through PR Newswire, securing 900+ media pickups and 400M+ potential impressions across Yahoo!
Finance, MarketWatch and Benzinga.
• Launched KCSM, a mobile-first knowledge hub of 400+ customer success assets, reaching 90% adoption within a quarter and
cutting asset retrieval from over two hours to under ten minutes.

• Wrote 40+ SEO-optimised blogs and four technical whitepapers on SAP transformation topics, laying the content foundation for
the specialist role that followed.
• Handled website copywriting across service and industry pages, matching messaging to personas and search intent.