Varun Bisht, Research and Marketing Analyst

Varun Bisht

Research and Marketing Analyst

Myholidays Tours (Myholidays.com) Company under Regency Group Holding

Location
Australia
Education
Master's degree, Marketing and Business
Experience
4 years, 11 Months

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Work Experience

Total years of experience :4 years, 11 Months

Research and Marketing Analyst at Myholidays Tours (Myholidays.com) Company under Regency Group Holding
  • Qatar - Doha
  • June 2017 to October 2018

Key Roles:

1. Pricing Analyst
2. Develop trade relations with airlines and other industry partners.
3. Conduct marketing calls with different metas.
4. Assist to develop and implement annual sales and marketing plans with strong focus on integration and maximizing budget.
5. Effectively track and manage budgets that contribute to the larger profitability.
6. Ideate with the Group Account Director marketing programs and partnerships to encourage special interest travel.
7. Assist with administrative functions of the account, particularly brief development, trafficking, tracking, coding and organizing sales, marketing and travel expenses and billing on an ongoing basis.
8. Social media marketing campaigns especially on Facebook, Newsletter making and sending according to the country for organic traffic and direct sales target.
9. SEM, google ad-words and google analytics monitoring.
10. Financial Modelling, Planning, and Forecasting.
11. Business Analysis with help of SPSS and Tableau, Manage project through status meetings, weekly reports, identifying risks, and tracking issues. Worked with users and stakeholders to analyse and validate requirements.

Research and Marketing Executive at Discovery Software & Technology Company under Regency Group Holding
  • India - Delhi
  • May 2016 to June 2017

Key Roles:

1. Pricing Analyst.
2. Benchmarking of all the Markets in GCC, Africa, Europe and Australia.
3. Pricing tool management.
4. Revenue Development techniques, implementation and revenue management.
5. Revenue Report making and implementing attribution modeling in it.
6. Monitoring marketing channels and increasing traffic techniques Organic and in organic.
7. Newsletter making country specific.
8. Invoices preparation and check of different metas.
9. Price comparison between different competitors.
10. Risk mitigation techniques in travel domain to minimize the charge backs.
11. Analysing the market according to the trend and minimizing the risk by blacklisting and whitelisting methods.

Marketing Executive at Feswa
  • India - Delhi
  • January 2014 to April 2016

Key Roles:

1. Creates marketing and social media campaigns and strategies, including budget planning, content idea, and implementation schedules.
2. Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management.
3. Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies.
4. Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
5. Reports progress to senior marketing management.
6. Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
7. Researches and monitors activity of company competitors.
8. Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.

Education

Master's degree, Marketing and Business
  • at Victoria University
  • December 2020
Bachelor's degree, Electronics and Communication Engineering
  • at Maharshi Dayanand University
  • September 2013

I have done Electronics and Communication Engineering.

High school or equivalent, Computer Science
  • at Navyug
  • May 2009

PHYSICS CHEMISTRY MATHS ENGLISH COMPUTER SCIENCE(C/C++)

Specialties & Skills

Meta analysis
CRM software
Google Adwords
MS Office tools
Windows
tableau
Microsoft Office
Outlook
C++ Language
English
Teaching
Photoshop
C language
Microsoft Excel
Microsoft Word
PowerPoint
Public Speaking
Embedded Systems

Social Profiles

Languages

English
Expert
Hindi
Native Speaker