Varun Murukadasan

• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Negotiated, prepared and signed contracts with clients.
• Led change and transformation across business areas to deliver benefits and align company resources.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Consistently exceeded quotas through penetration of new accounts.
• Leveraged industry trends and competitive analysis to improve customer relationship building.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Consulted with product development teams to enhance products based on customer interest data.
• Developed short-term and long-term sales objectives and strategic plans to meet market needs.
• Collaborated with sales and marketing departments to support business objectives and client acquisition.
• Investigated and addressed business development challenges to proactively mitigate problems.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Identified revenue opportunities by collaborating with distribution partners.
• Created strategic and tactical sales initiatives for forward planning to meet key objectives

• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
• Resolved customer issues quickly and managed over 40 accounts to increase sales and meet quotas.
• Identified opportunities for growth within UAE territory and collaborated with sales teams to reach sales goal.
• Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
• Collaborated with internal teams to evaluate costs against expected market price points and set structures to achieve profit targets.
• Held weekly meetings with director to identify techniques to overcome sales obstacles.
• Exceeded regional annual sales target by 11%.
• Closed over $1Million in new sales.
• Produced contracts, reports, letters, and proposals for clients.
• Handled customer relations issues, enabling quick resolution and client satisfaction

• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Improved account management by predicting potential competitive threats and outlining proactive solutions.
• Provided servicing, management and retention of 25 accounts worth over $1 Million.
• Boosted customer satisfaction by providing teams with training and skills to optimize service delivery in alignment with individual needs.
• Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
• Quoted prices, credit terms and other bid specifications.
• Met and exceeded revenue goals by 20% through generating new leads and identifying new clients.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
• Addressed multiple industry issues and provided client support.
• Worked independently with minimal supervision.
• Recorded accurate and efficient records in customer database.
• Presented professional image consistent with company's brand values.

• Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
• Prospected leads, scheduled meetings and converted targets into customers at 50% rate.
• Managed full sales lifecycle for 70 accounts.
• Facilitated relationships with target accounts through implementation of proven networking methods.
• Demonstrated products and features to customers, answered questions and overcame objections.
• Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
• Employed effective problem-solving techniques, increasing client satisfaction ratings.
• Recognized and resolved compound problems that effected upper-level management and business initiatives.
• Protected top-priority accounts by employing effective sales and marketing techniques

• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
• Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
• Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.
• Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Remained current on industry trends to better understand customer needs, product effectiveness and sales tactic
• Prepared and deliver customer sales quotes.
• Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
• Informed customers of promotions to increase sales productivity and volume.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Devised SWOT analysis to create and execute business plan supporting achievement of established quotas.
• Uncovered and qualified prospects and sales opportunities in targeted markets using external resources.
• Performed research to uncover potential target areas, markets and industries.
• Applied consultative selling techniques to prospect senior management to close business.
• Reached out to potential customers via telephone, email and in-person inquiries.
• Represented company and promoted products at conferences and trade association meetings ( Gulf Food 2014 )

• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Launched marketing activities for new product lines and market penetration.
• Developed and implemented targeted digital strategy to improve business performance.
• Managed and oversaw design of marketing material and promotional literature for organization.
• Consulted with product development teams to enhance products based on customer interest data.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Managed workflow between staff, coordinating documents, planning and creative material distribution.
• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.

• Elicited comments from individuals surveyed and accurately recorded comments.
• Delivered information from script regarding surveys for on-demand phone project assignment.
• Reviewed collected data obtained from interviews for completeness and accuracy.
• Convinced unwilling individuals by using logical, persuasive rebuttals.
• Followed scripted questionnaires verbatim to collect research data.
• Explained survey objectives and procedures to interviewees.
• Explained questions in better detail for interviewees to allow truthful answers.

• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
• Established and optimized schedules to keep coverage and service in line with forecasted demands.
• Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.
• Delivered excellent customer service by addressing and resolving customer inquiries and complaints.
• Managed bookkeeping, expenses and other financial aspects of business with Retail X POS custom developed software.
• Managed inventory control, cash control and store opening and closing procedures.
• Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers.
• Controlled costs by effectively negotiating with vendors, saving 4% on budget per year.
• Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
• Submitted reports to senior management to aid in business decision-making and planning.
• Kept orderly and accurate accounting records by monitoring sales documentation.